F&N TARGETS BIGGEST DANCE MOB IN MALAYSIA FOR BIG FUN FEST 2011

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14 Νοε 2013 (πριν από 3 χρόνια και 1 μήνα)

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1



F&N
TARGETS BIGGEST DANCE M
O
B IN MALAYSIA

FO
R BIG FUN FEST 2011


Kuala Lumpur, 10
September

2011


F&N, Malaysia’s leading soft drinks brand
is back

with

the
F&N

Big Fun Fest
2011.
T
he Big Fun Fest, held f
or the 2
nd

year

running
,

aim
s

to
assemble

the biggest dance mob in Malaysia

this year
.

To get Malaysia
ns into the groove and to help everyone perfect their moves for the
dance mob, the
F&N Big Fun Fest
has i
ntroduc
ed

the first
augmented reality
screen

in
the heart of
the city
which will
air

the
moves to what could be the biggest dance mob to
rock the streets of Kuala Lumpur.

The screen, placed strategically at the intersection between Jalan Bukit Bintang and
Jalan Sultan Ismail will
allow
passer
s
-
by
to experience

and interact with the augmen
ted
reality dancers with

a

special
ly choreographed F&N

dance move which w
ill
be
performed

by
a
dance mob during the main
F&N
Big Fun Fest 2011
event
held
on 2
4
September

2011

at the same location
.

Augmented reality

(AR)
refers to

a live direct or an indirect
view of a physica
l, real
-
world
environment that contains
elements
augmented

by
computer
-
generated

sensory input,
such as sound or graphics. As a result, the technology
enhances

one’s current
perception of reality. By contrast,
virtual reality

replaces the real world with a simulated
one.


This i
s
really
different
, a whole new level of reali
ty
. W
ith

the
introduc
tion of

augmented
reality into the fray
, F&N’s fun level is just so much bigger and better
. F&N is a
representation of fun
,

and spreading cheer has always been at the core essence of the
brand. By bringing
in
the country’s first big sc
reen augmented reality, we aim to even
spread more cheer to our consumers.

Unlike conventional media, this specially created

augmented reality screen will allow our consumers to
truly
interact and experience the
contagious
fun that the brand brings
,
” said

Jenny Wong
, Assistant G
eneral
M
anager for

Brand Marketing

at

F&N Malaysia.

2


“We want every
one

in the
Bukit Bintang

area walking past the screen
to learn the
moves
by

our dance mob and join us in creating the biggest dance mob the city has
ever seen

later this month
,
” she added.

The screen will be
switched
on from 12 noon until 4pm and
from 6pm until 10pm
on
Friday to Sunday from today till 24 September 2011
for passer
s
-
by

to experience
augmented reality
.

As such, the public will be able to enjoy th
e augmented reality
experience on 10
-
11 September, 16
-
18 September, and 23
-
24 September 2011.

The
F&N
Big Fun Fest was a great hit
with

KL
-
ites last year
, culminating

with
more th
a
n
20,000 people gather
ing

to form Malaysia’s first human smiley.

For more information, please visit
http://www.facebook.com/FnNFunMalaysia



About F&N

We believe in FUN. And we believe that FUN needs to be shared, to be spread as far
and wide as possible. So the fir
st thing we did was ask ourselves, “Can we bottle fun?”
The answer came back in so many resounding YESes that we simply had to come up
with not one but a WHOLE range of fun flavours. The taste?

Vibrant, bubbly,

cheeky... a
BLAST of happiness.
The name?

We toyed with the “U” in FUN and

it became F&N.
Today F&N is available in a range of fun flavours like Outrageous Orange, Smashing
Strawberry, Flashy Fruitade, Groovy Grape, Zesty Zappel, Cool Ice Cream Soda, Sarsi
and Ginger Beer.


Editorial Contact
:

N
evash Nair at
012 233 8953
/ A
deline

Phun

at 012
711

0075

or
email
nevash@rantaupr.com.my

/
adeline@rantaupr.com.my