T4ID Project: Micro-scale giving & social media

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10 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

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T4ID Project: Micro
-
scale giving & social media

Hayden Tang

Problem Statement

How can micro
-
scale giving be effective given
recent trends in online behavior and
marketing?

Approach: Learn through Experiment

Benchmarking

Social Media

Click
-
to
-
Donate
Integration


What do successful
micro
-
giving sites
employ?


How easy is it to
integrate social media?


Technical barriers?


Possible integration
with click
-
to
-
donate?


Can we utilize multiple
sites/causes?

Application Development &
Analysis

Key Deliverables & Objectives:

Facebook Connect

Click
-
to
-
donate
sites

Scoreboard &
Competition

System that integrates micro
-
giving & social media

Impact on awareness,
sustainability

Interactive Prototype
: haydent.org/
savetheworld
/


PHP backed with
mySQL

database


Facebook API (Facebook Connect)


Used Ajax &
Jquery

to make user interface simple and
easy


Front end development utilized Bootstrap framework

Interactive Prototype
: haydent.org/
savetheworld
/

Key Observations/Takeaways

Tracking


Hard to track user
clicking through
multiple platforms

Social
Competition


Sometimes we
forget the ‘bigger
picture’


Raises
awareness, but
not as sustainable

Benchmarks


Individual systems
that promote
specialization
(2care.com)


Social media can
make a strong
impact


Questions?

Facebook Connect

Click
-
to
-
donate
sites

Scoreboard &
Competition

System that integrates micro
-
giving & social media

Impact on awareness,
sustainability