SEO Audit for Quick Sprout

bivalvegrainInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 4 μήνες)

112 εμφανίσεις

 
2515 4th Avenue, Suite 708
w
Seattle, WA 98121
w
800.798.2430
.com
Search Engine Optimization Audit
S E O E XE C U T I VE S U MMAR Y
5
T o p C o n t e n t A c t i o n I t e ms
T o p I n d e x i n g A c t i o n I t e ms
T o p L i n k i n g/S o c i a l A c t i o n I t e ms
S E O S C O R E C AR D
6
C O NT E NT O VE R VI E W
7
C o n t e n t A n a l y s i s
C o n t e n t S c o r e
KE Y WO R D F O C U S
8
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
U R L S T R U C T U R E
1 0
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
T I T L E T AGS
1 1
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
ME T A D E S C R I P T I O N T AGS
1 2
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
ME T A KE Y WO R D S
1 3
A n a l y s i s & R e c o mme n d a t i o n s
Gu i d e l i n e s
HE AD I NG T AGS
1 4
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
C O NT E NT
1 5
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
 
2
 |  
TABLE OF CONTENTS
I NT E R NAL L I NKI NG & ANC HO R T E XT
1 7
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
I MAGE NAME S & AL T T AGS
1 8
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
NO F O L L O W ANC HO R T AGS
1 9
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
I ND E XI NG O VE R VI E W
2 0
T o p I n d e x i n g A c t i o n I t e ms
I n d e x i n g A n a l y s i s
I n d e x i n g S c o r e
I ND E XI NG O P T I MI Z AT I O N ANAL Y S I S
2 1
P AGE E XC L U S I O NS
2 2
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
P AGE I NC L U S I O NS
2 3
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
U R L R E D I R E C T S
2 4
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
D U P L I C AT E C O NT E NT
2 5
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
B R O KE N L I NKS
2 6
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
3
 |  
TABLE OF CONTENTS
C O D E VAL I D AT I O N
2 7
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
P AGE L O AD S P E E D
2 8
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
L I NKI NG ANAL Y S I S O VE R VI E W
3 0
L i n k i n g A n a l y s i s
L i n k i n g S c o r e
I NB O U ND F O L L O WE D L I NKS
3 1
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
L I NKI NG R O O T D O MAI NS
3 2
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
AU T HO R I T Y & T R U S T
3 3
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
S O C I AL ME D I A ME NT I O NS & VI S I B I L I T Y
3 4
A n a l y s i s
R e c o mme n d a t i o n s
Gu i d e l i n e s
C O MP E T I T I VE L I NK C O MP AR I S O N
3 5
A n a l y s i s
C O NC L U S I O N
3 6
L i s t o f S u p p o r t i n g D o c u me n t s
4
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TABLE OF CONTENTS
SEO EXECUTI VE
SUMMARY
Qu i c k S p r o u t.c o m s c o r e d a

7 8%
f o r o v e r a l l S E O- a b i l i t y. T h i s i s v e r y g o o d, b u t s t i l l l e a v e s s i g n i fi c a n t
r o o m f o r i mp r o v e me n t. T h i s p r i o r i t i z e d l i s t s h o ws t h e k e y e l e me n t s t o o p t i mi z e, f r o m h i g h e s t t o
l o we s t p r i o r i t y, f o r t h e t h r e e ma i n a r e a s o f S E O;
Co n t e n t, I n d e x i n g
a n d
L i n k i n g/S o c i a l
.
Top Content Action Items
Keyword Focus
The si t e as a whol e doesn't have a cor e keywor d f ocus, out si de of onl i ne mar ket i ng and
ent r epr eneur shi p i n gener al.
Title Tags
33 Title tags are too long, 6 are borderline, 2 are too short, and 1 is missing.
Meta Description Tags
Virtually every page had 2 tags, both of which were auto-generated and a little wonky. Only 2 pages were
missing Meta descriptions.
Image Names and ALT Tags
61 images were missing ALT tags, and relatively few images had descriptive, keyword focused file names.
Top Indexing Acti on Items
Page Exclusions
Wor k t o fix t he i ssues associ at ed wi t h t he par amet er i zed URLs i n t he i ndex.
Page Load Speed
Impr ove page l oad speed by r educi ng page fil e si ze and number of r equest s.
Code Validation
Work to make the code valid to avoid browser and indexation issues.
Top Li nki ng/Soci al Act i on I t ems
Li nki ng Root Domai ns
I ncr eas e bot h t he quant i t y and qual i t y of l i nki ng r oot domai ns.
I nbound Fol l owed Li nks
Wor k t o bui l d out mor e keywor d r i ch anchor t ext l i nks f or non- br anded keywor ds whi l e al s o
wor ki ng t o i ncr eas e t he over al l quant i t y and qual i t y of i nbound l i nks.
Si mpl y s t ar t wi t h #1 i n each cat egor y and wor k your way down t he l i s t. By i mpl ement i ng t he
changes t hat we have r ecommended, Qui ckSpr out.com wi l l be wel l on i t s way t o achi evi ng mor e
excel l ent r anki ngs f or i t s chos en keywor d phr as es.
 
5
 |  
SEO AUDIT
SEO SCORECARD
S E O E L E ME N T
S C O R E
K e y w o r d F o c u s
7
U R L S t r u c t u r e
8
T i t l e T a g s
7
M e t a D e s c r i p t i o n T a g s
6
M e t a K e y w o r d T a g s
1 0
H e a d i n g T a g s
9
C o n t e n t
1 0
I n t e r n a l L i n k i n g a n d A n c h o r T e x t
8
I m a g e N a m e s a n d A L T s
7
N o F o l l o w A n c h o r T a g s
1 0
O n - s i t e S E O S c o r e
( 2 6 % o f A l g o r i t h m!
8 2 %
P a g e E x c l u s i o n s
5
P a g e I n c l u s i o n s
1 0
U R L R e d i r e c t s
1 0
D u p l i c a t e C o n t e n t
1 0
B r o k e n L i n k s
9
C o d e V a l i d a t i o n
7
P a g e L o a d S p e e d
7
I n d e x i n g S c o r e
( 1 2 % o f A l g o r i t h m!
8 3 %
I n b o u n d F o l l o w e d L i n k s
7
L i n k i n g R o o t D o m a i n s
7
A u t h o r i t y a n d T r u s t
8
S o c i a l M e d i a M e n t i o n s a n d V i s i b i l i t y
1 0
C o m p e t i t i v e L i n k C o m p a r i s o n
6
L i n k i n g/S o c i a l S c o r e
( 6 2 % o f A l g o r i t h m!
7 6 %
OVERALL SEO SCORE
78%
A score of 10 is perfect execution and a score of 1 means that element is missing entirely. These
areas are addressed in the following report. In each overview section the issues are color coded as
follows:

Red

= Major Issues (1-3) |

Yellow

= Some Issues (4-7) |

Green

= Minor Issues If Any (8-10)
6

|  
SEO AUDIT
CONTENT OVERVI EW
Top Cont e nt Ac t i on I t e ms
Ke y wo r d F o c u s
T i t l e T a g s
Me t a De s c r i p t i o n s
I ma g e Na me s a n d AL T T a g s
Cont e nt Ana l ys i s
T h i s a n a l y s i s a d d r e s s e s a l l o f t h e o n - s i t e S E O c o n t e n t
r e l a t e d
i s s u e s f o u n d o n Qu i c k S p r o u t.c o m.
I mp l e me n t i n g t h e r e c o mme n d e d c h a n g e s s h o u l d p r o v i d e v a l u a b l e S E O b e n e fi t s. T h e r e a r e 1 0 ma i n
o n - s i t e S E O t o p i c s c o v e r e d, a s f o l l o ws:
K e y wo r d F o c u s
URL S t r u c t u r e
T i t l e T a g s
Me t a De s c r i p t i o n s
Me t a K e y wo r d s
He a d i n g T a g s
Co n t e n t
I n t e r n a l L i n k i n g a n d A n c h o r T e x t
I ma g e Na me s a n d A L T T a g s
No F o l l o w A n c h o r T a g s

R e d

= Ma j o r I s s u e s ( 1 - 3 ) |

Y e l l o w

= S o me I s s u e s ( 4 - 7 ) |

Gr e e n

= Mi n o r I s s u e s I f A n y ( 8 - 1 0)
F o r e a c h ma i n o n - s i t e S E O t o p i c, t h e r e a r e 3 s u b s e c t i o n s:
An a l y s i s, Re c o mme n d a t i o n s
a n d
Gu i d e l i n e s
.

T h e
An a l y s i s
s e c t i o n d e t a i l s t h e fi n d i n g s f r o m o u r a n a l y s i s.

T h e
Re c o mme n d a t i o n s
s e c t i o n i d e n t i fi e s o u r p r o p o s e d a c t i o n i t e ms.

T h e
Gu i d e l i n e s
s e c t i o n g i v e s s p e c i fi c i n s t r u c t i o n s f o r i mp l e me n t i n g t h e r e q u i r e d c h a n g e s.
Content Score
QuickSprout.com has an
On-Site SEO Score of
82
%
. This indicates
very good
on-site SEO-ability.
Correct implementation of the proceeding guidelines will help QuickSprout.com to improve existing
rankings, and to rank for more competitive keyword phrases in the future.
7
 |  
TOP CONTENT ACTION ITEMS
SCORE
78%
SCORE
7/10
KEYWORD FOCUS
Ana l ys i s
T h i s s e c t i o n a n a l y z e s h o w we l l y o u ’ v e i d e n t i fi e d a n d t a r g e t e d t h e k e y wo r d s t h a t p e o p l e u s e t o fi n d
y o u r we b s i t e. Wh i l e t h e s i t e d o e s a n e x c e l l e n t j o b o f t a r g e t i n g b r a n d t e r ms, a n d i n d i v i d u a l p o s t s r a n k
we l l f o r t h e i r p a g e t o p i c s, t h e r e j u s t d o e s n't a p p e a r t o b e a c o r e k e y wo r d f o c u s t o t h e s i t e a s a
wh o l e.
Ke y wo r d
Co mp e t i t i o n
Gl o b a l T r a f fi c
bus i ne s s s pe a ke r
me di um
2 900
bus i ne s s s t r a t e g y bl o g
l o w
1 40
mo t i v a t i o na l s pe a ke r
me di um
94,000
c o r po r a t e s pe a ke r
h i g h
4 8 0
bus i ne s s bl o g
l o w
40,5 00
g ue s t s pe a ke r
l o w
3 3,1 00
o nl i ne ma r ke t i ng bl o g
me di um
3 600
bus i ne s s c a r ds bl o g
me di um
1 000
bl o g bus i ne s s
me di um
4 1 00
Re c omme ndat i ons
We r e c o mme n d t h a n a n o v e r a r c h i n g k e y wo r d f o c u s b e i d e n t i fi e d a n d i n t e g r a t e d t h r o u g h o u t t h e s i t e.
T h e n u mb e r o f p a g e s n e e d i n g t o b e o p t i mi z e d wi l l c o r r e l a t e t o t h e n u mb e r o f k e y wo r d s f o r wh i c h
Qu i c k S p r o u t.c o m wo u l d l i k e fi r s t p a g e r a n k i n g s.
T o a d h e r e t o t h e g u i d e l i n e s d i s t r i b u t e d b y t h e s e a r c h e n g i n e s, i d e a l l y a u n i q u e p a g e s h o u l d e x i s t f o r
e v e r y r o o t k e y wo r d t e r m f o r wh i c h Qu i c k S p r o u t.c o m wi s h e s t o r a n k. I f t h e r e i s a k e y wo r d f o r wh i c h
y o u wo u l d l i k e t o r a n k f o r wh i c h y o u a r e n ’ t n o w r a n k i n g, a n d a p a g e d o e s n o t c u r r e n t l y e x i s t
t a r g e t i n g t h a t k e y wo r d !o r t h a t c o u l d b e t we a k e d t o t a r g e t t h a t k e y wo r d a n d c l o s e v a r i a t i o n s", a
n e w p a g e s h o u l d b e c r e a t e d.
Gui de l i ne s
I t i s a b s o l u t e l y c r i t i c a l t o a s i t e ’ s r a n k i n g s u c c e s s t o p e r f o r m S E O- c e n t r i c k e y wo r d r e s e a r c h a n d t o
e s t a b l i s h a c o r e, s i t e - wi d e k e y wo r d f o c u s. A s i t e s h o u l d b e b u i l t t o t a r g e t r e l e v a n t, s e a r c h e d f o r
k e y wo r d s t h r o u g h o u t t h e s i t e. Wi t h o u t t h i s i t b e c o me s e x t r e me l y d i f fi c u l t i f n o t i mp o s s i b l e t o r a n k f o r
c o mp e t i t i v e, n o n - b r a n d e d t e r ms. I d e a l l y k e y wo r d r e s e a r c h s h o u l d b e i n c o r p o r a t e d i n t o t h e
d e v e l o p me n t o f a we b s i t e a t i t s e a r l i e s t s t a g e s.
T h e ma j o r s e a r c h e n g i n e s h a v e c l e a r l y s t a t e d t h a t e a c h p a g e o n a s i t e n e e d s t o h a v e o n e ma i n
t o p i c. T h e b e s t wa y t o a c h i e v e t h i s i s t o a s s i g n o n e r e l e v a n t k e y wo r d wi t h g o o d s e a r c h v o l u me t o
e a c h p a g e o n a s i t e, a n d t h e n wr i t e t h e c o n t e n t o f t h a t p a g e t o f o c u s o n t h a t k e y wo r d a n d o t h e r
c l o s e l y r e l a t e d t e r ms.
8
 
|  
TOP CONTENT ACT
IO
N ITEMS
ssfdfsd
A combination of research, testing, and information from various search engines has told us where
on each page these keywords should be used. The following analysis/guide will identify each area
on a page where search engines and/or users look for the keyword.
9
 
|  
TOP CONTENT ACT
IO
N ITEMS
SCORE
7/10
URL STRUCTURE
Ana l ys i s
We f o u n d t h e UR L s t r u c t u r e t o b e e x c e l l e n t. H o we v e r, 5 3 p a g e s h a d UR L s t h a t e x c e e d e d 1 00
c h a r a c t e r s i n l e n g t h. F o r e x a mp l e:
URL
URL L E NGT H
h t t p://www.q u i c k s p r o u t.c o m/2 01 1/1 2/1 5/t h e - d o i n a - o n c e l - s t o r y - h o w- a - s i n g l e - a b u s e d - mo t h e r - we n t - f r o m- b e i n g - h o me l e s s - t o - b e c o mi n g - a - s u c c e s s f u l -
e n t r e p r e n e u r
1 5 0
h t t p://www.q u i c k s p r o u t.c o m/2 009/04/08/t h e - a n d r e w- wa r n e r - s t o r y - h o w- a - 2 1 - y e a r - o l d - c r e a t e d - 3 8 5 - mi l l i o n - d o l l a r - b u s i n e s s - b y - r e t u r n i n g - h e - j c r e w-
c l o t h e s/
1 49
h t t p://www.q u i c k s p r o u t.c o m/2 01
2/07/09/wh y - y o u - o u g h t - t o - b u i l d - a n - o n l i n e - b r a n d - t h r o u g h - g u e s t - b l o g g i n g - a n d - n o t - j u s t - c h a s e - s e o - t r i c k s/
1 3 0
h t t p://www.q u i c k s p r o u t.c o m/2 01 2/09/2 7/fi n a l l y - a n - e a s y - t o - u n d e r s t a n d - l i n k - b u i l d i n g - p l a n - t o - h e l p - y o u - r e c o v e r - f r o m- p e n g u i n - a n d - p a n d a/
1 3 0
h t t p://www.q u i c k s p r o u t.c o m/2 009/05/1 0/t h e - i n t e r n e t - e n t r e p r e n e u r s - h a n d b o o k - %E 2 %8 0%9 3 - 5 4 - r e s o u r c e s - f o r - fi r s t - t i me - e n t r e p r e n e u r s/
1 2 6
h t t p://www.q u i c k s p r o u t.c o m/2 009/05/1 0/t h e - i n t e r n e t - e n t r e p r e n e u r s - h a n d b o o k - %E 2 %8 0%9 3 - 5 4 - r e s o u r c e s - f o r - fi r s t - t i me - e n t r e p r e n e u r s/
1 2 6
h t t p://www.q u i c k s p r o u t.c o m/2 01 2/0
4/2 7/wa n t - a - 1 5 0- b o o s t - i n - t r a f fi c - t h e n - u s e - t h i s - i d i o t - p r o o f - g u i d e - t o - g o o g l e - a u t h o r s h i p - ma r k u p/
1 2 6
h t t p://www.q u i c k s p r o u t.c o m/2 01 1/1
0/1 3/t h e - j u a n - c h a p a r r o - s t o r y - h o w- a - 2 3 - y e a r - o l d - we n t - f r o m- b e i n g - a - ma i d - t o - ma k e - 1 5 0000- a - y e a r/
1 2 5
h t t p://www.q u i c k s p r o u t.c o m/2 01 2/0
5/03/t h e - a l e x - ma n g i n i - s t o r y - l e a r n - h o w- a n - 1 8 - y e a r - o l d - s k i p p e d - c o l l e g e - t o - ma k e - 1 2 0000- a - y e a r/
1 2 4
I n a d d i t i o n, s o me UR L s a r e u s i n g q u e r y p a r a me t e r s a s s o c i a t e d wi t h n e s t e d c o mme n t s, wh i c h
a p p e a r s t o b e c a u s i n g s o me i n d e x a t i o n p r o b l e ms. T h e
p a r a me t e r
i s s u e wi l l b e a d d r e s s e d i n P a g e
E x c l u s i o n s i n t h e i n d e x a t i o n p o r t i o n o f t h i s a u d i t.
Re c omme ndat i ons
I d e a l l y, n o UR L s h o u l d b e l o n g e r t h a n 1 00 c h a r a c t e r s i n l e n g t h. I f p o s s i b l e, c r e a t e s h o r t e r UR L s f o r
a n y p a g e s t h a t e x c e e d t h i s l i mi t !i f y o u c h a n g e a UR L, 3 01 r e d i r e c t s wi l l b e n e c e s s a r y". T h e a t t a c h e d
s i t e c r a wl r e p o r t wi l l h e l p y o u t o i d e n t i f y t h e UR L s i n n e e d o f o p t i mi z a t i o n. T h a t s a i d, k e e p i n mi n d
t h a t t h i s i s f a r f r o m a c r i t i c a l i s s u e d, a n d c o u l d s a f e l y b e i g n o r e d.
Gui de l i ne s
A s i t e ’ s UR L s t r u c t u r e i s e x t r e me l y i mp o r t a n t t o b o t h u s e r s a n d s e a r c h e n g i n e s. P o o r UR L s t r u c t u r e
c a n h u r t r a n k i n g s, p r e v e n t p a g e s f r o m b e i n g i n d e x e d a n d l o we r y o u r c l i c k - t h r o u g h - r a t e ( CT R ).
I t i s e x t r e me l y i mp o r t a n t t h a t UR L s b e r e a d a b l e, u s e r f r i e n d l y, a n d t h a t t h e y c o n t a i n t h e k e y wo r d o f
t h e p a g e. A l wa y s s e p a r a t e k e y wo r d s wi t h d a s h e s, n o t u n d e r s c o r e s. I f r e l e v a n t, a g e o - q u a l i fi e r !s u c h
a s V a n c o u v e r, B C) s h o u l d a l s o b e i n c l u d e d. UR L fi l e n a me s s h o u l d a l wa y s b e wr i t t e n i n l o we r c a s e
l e t t e r s.
UR L s s h o u l d a l s o b e r e l a t i v e l y s h o r t, wi t h 1 00 c h a r a c t e r s i n l e n g t h b e i n g t h e c u r r e n t S E O b e s t
p r a c t i c e. Wh i l e l o n g e r UR L s a r e n't n e c e s s a r i l y b a d, t h e s h o r t e r t h e UR L t h e l e s s l i k e l y t h a t UR L i s t o
t r u n c a t e i n s e a r c h r e s u l t s a n d t h e mo r e l i k e l y i t i s t o h a v e a p o s i t i v e i mp a c t o n S E R P c l i c k - t h r o u g h -
r a t e s.
I f q u e r y p a r a me t e r s a r e n e c e s s a r y f o r a n a l y t i c s o r p a i d a d v e r t i s i n g r e a s o n s, ma k e s u r e t o u s e Go o g l e
a n d B i n g We b ma s t e r T o o l s t o t e l l s e a r c h s p i d e r s t o i g n o r e t h o s e p a r a me t e r s f r o m a n i n d e x i n g
p e r s p e c t i v e. I t wo n ’ t i mp a c t y o u r t r a c k i n g, b u t wi l l p r e v e n t a n y i n d e x i n g i s s u e s r e l a t e d t o p a r a me t e r s
f r o m o c c u r r i n g. Ma k e s u r e t h a t p a r a me t e r p a g e s a r e n o t l i n k e d t o i n t e r n a l l y.
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TI TLE TAGS
Ana l ys i s
We f o u n d 3 3 p a g e s wh e r e t h e T i t l e t a g s e x c e e d e d Go o g l e ’ s t r u n c a t i o n l i mi t, 6 t h a t we r e a l mo s t t o o
l o n g !i f a k e y wo r d we r e b o l d e d i n t h e s e a r c h r e s u l t, i t wo u l d l i k e l y t r u n c a t e", 2 t h a t a r e t o o s h o r t,
a n d 1 p a g e t h a t i s mi s s i n g a T i t l e t a g.
Wh i l e e x i s t i n g T i t l e t a g s we r e f a i r l y we l l wr i t t e n o v e r a l l, t h e T i t l e t a g s we r e a p a r t o f t h e t h e me o f n o
s i t e - wi d e k e y wo r d f o c u s. T h e h o me p a g e T i t l e t a g e p i t o mi z e s t h i s; wh i l e b r a n d e d, i t l a c k e d a n y s o r t
o f k e y wo r d f o c u s, a n d i s o n e o f t h e mo s t i mp o r t a n t p l a c e s o n a s i t e f o r k e y wo r d s t o b e u s e d.
Re c omme ndat i ons
We r e c o mme n d t h a t o p t i mi z e d T i t l e t a g s b e r e - wr i t t e n f o r e a c h p a g e t h a t h a s a n o v e r l y l o n g, s h o r t
o r o t h e r wi s e u n - o p t i mi z e d T i t l e t a g. We p a r t i c u l a r l y r e c o mme n d wr i t i n g a n e w h o me p a g e T i t l e t a g.
Gui de l i ne s
A f t e r t h e UR L, t h e s e c o n d mo s t i mp o r t a n t p l a c e o n a p a g e t o h a v e t h e k e y wo r d i s t h e T i t l e t a g. T h e
T i t l e t a g i s t h e fi r s t d e s c r i p t i o n o f t h e p a g e t h a t s e a r c h e n g i n e u s e r s wi l l r e a d, a n d i t i s e x t r e me l y
i mp o r t a n t t o b o t h u s e r s a n d s e a r c h e n g i n e s t h a t i t c o n t a i n t h e k e y wo r d t h e y a r e s e a r c h i n g f o r. T h i s
wi l l n o t o n l y h e l p t o i mp r o v e r a n k i n g s, b u t c a n s i g n i fi c a n t l y i mp r o v e y o u r c l i c k - t h r o u g h - r a t e a s we l l.
A p r o p e r T i t l e t a g wi l l:

B e 1 5 - 6 5 c h a r a c t e r s i n l e n g t h ( 5 0- 6 5 i s i d e a l!.
*

B e u n i q u e t o t h a t p a g e "d o n ’ t u s e t h e s a me t i t l e t a g o n mu l t i p l e p a g e s!.

Us e t h e k e y wo r d o f t h a t p a g e t wi c e i f s p a c e p e r mi t s "o n c e a t t h e s t a r t, f o l l o we d b y s e p a r a t o r s u c h a s a
c o l o n, h y p h e n, o r p i p e, a n d t h e n o n c e a g a i n i n a c a l l t o a c t i o n!. I f t h e c h a r a c t e r l i mi t p r e v e n t s t h e u s e
o f t h e k e y wo r d t wi c e, u s e i t o n c e i n a g o o d c a l l t o a c t i o n, wi t h t h e k e y wo r d a s c l o s e t o t h e b e g i n n i n g
o f t h e T i t l e t a g a s p o s s i b l e.

I f r e l e v a n t, i n c l u d e a g e o - q u a l i fi e r "s u c h a s Wa s h i n g t o n o r S e a t t l e, WA )
.
*
Wh i l e y o u ma y h e a r s o me S E Os s a y t o l i mi t T i t l e s t o 7 0 c h a r a c t e r s, i t's a mi s c o n c e p t i o n. Go o g l e i s
a c t u a l l y u s i n g a p i x e l wi d t h l i mi t, n o t a c h a r a c t e r l i mi t. T i t l e t a g s a p p e a r i n 1 2 p t A r i a l f o n t b y d e f a u l t,
wi t h s e a r c h e d f o r k e y wo r d s b o l d e d, a n d Go o g l e h a s a p i x e l wi d t h l i mi t o f 5 2 0 p i x e l s.
Us i n g 6 5 c h a r a c t e r s a s y o u r T i t l e c h a r a c t e r l i mi t wi l l a v o i d t r u n c a t i o n i n t h e v a s t ma j o r i t y o f c a s e s.
Y o u c a n s e e i f a T i t l e wi l l t r u n c a t e b y d o i n g t h e f o l l o wi n g: s i mp l y u s e E x c e l, s e t c o l u mn wi d t h t o
5 2 0p x, s e t c o l u mn s t o wr a p t e x t, a n d f o n t t o A r i a l 1 2 p t. T y p e i n y o u r T i t l e, a n d b o l d t h e ma i n
k e y wo r d. I f t h e l i n e b r e a k s, y o u r T i t l e t a g wi l l t r u n c a t e. ( Y o u c a n a l s o

u s e t h i s t o o l
t o c h e c k.)
On e e x a mp l e o f a p r o p e r t i t l e t a g s t r u c t u r e mi g h t b e:
< t i t l e >
Ent r e p r e n e u r Ne i l Pat e l's Di g i t a l Ma r k e t i n g Bl og |
QuickSprout<
/title>
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META DESCRI PTI ON TAGS
Ana l ys i s
Wh i l e o n l y 2 p a g e s we r e mi s s i n g Me t a d e s c r i p t i o n t a g s, e v e r y p a g e o n t h e s i t e h a s 2 Me t a
d e s c r i p t i o n t a g s. S o me o f t h e s e t a g s a r e t r u n c a t e d, ma n y o t h e r s b e i n g wi t h T we e t T we e t, a n d a l l o f
t h e m a p p e a r t o b e a u t o - g e n e r a t e d f r o m t h e c o n t e n t o f t h e p a g e.
Re c omme ndat i ons
We r e c o mme n d t h a t u n i q u e, k e y wo r d a n d u s e r t a r g e t e d Me t a d e s c r i p t i o n t a g s b e r e - wr i t t e n f o r
e a c h p a g e t h a t h a s t wo t a g s, o r t h a t i s c u r r e n t l y mi s s i n g a d e s c r i p t i o n !e v e r y p a g e o n t h e s i t e".
E v e r y p a g e o n a s i t e s h o u l d h a v e a u n i q u e, k e y wo r d o p t i mi z e d Me t a d e s c r i p t i o n t a g.
Gui de l i ne s
Wh i l e Me t a d e s c r i p t i o n t a g s a r e n o t a f a c t o r i n t h e r a n k i n g a l g o r i t h m, t h e y a r e u s e d a s t h e
d e s c r i p t i o n s e a r c h e r s wi l l s e e i n t h e s e a r c h e n g i n e r e s u l t s. H a v i n g t h e k e y wo r d u s e d p r o p e r l y i n t h e
Me t a d e s c r i p t i o n t a g s c a n i n c r e a s e t h e l i k e l i h o o d t h a t u s e r s wi l l c l i c k o n t h e l i n k t o t h e p a g e i f t h e
k e y wo r d u s a g e ma t c h e s t h e i r s e a r c h q u e r y.
Me t a d e s c r i p t i o n s s h o u l d a d h e r e t o t h e f o l l o wi n g g u i d e l i n e s:

B e u n i q u e a n d r e l e v a n t t o t h a t p a g e.

B e wr i t t e n a s d e s c r i p t i v e a d t e x t, wi t h a c a l l t o a c t i o n.

No mo r e t h a n 1 6 0 c h a r a c t e r s i n l e n g t h i n c l u d i n g s p a c e s a n d p u n c t u a t i o n ( 1 4 0- 1 5 0 i s i d e a l!,
b u t n o l e s s t h a n 5 1 c h a r a c t e r s ( Go o g l e c o n s i d e r s 5 0 c h a r a c t e r s o r l e s s t o b e t o o s h o r t!.

Co n t a i n 1 - 2 c o mp l e t e s e n t e n c e s wi t h c o r r e c t p u n c t u a t i o n, a n d n o mo r e t h a n 5 c o mma s.

Us e t h e k e y wo r d o n c e p e r s e n t e n c e, a s c l o s e t o t h e s t a r t o f e a c h s e n t e n c e a s p o s s i b l e.

I n c l u d e a g e o - q u a l i fi e r, s u c h a s “ S e a t t l e, WA ”, i f r e l e v a n t.
A p r o p e r Me t a d e s c r i p t i o n t a g mi g h t b e:
< me t a name = ” de s c r i pt i on” c ont e nt = ” Qui c k S pr out i s a di g i t al mar ke t i ng and bus i ne s s bl og
bas e d on t he e xpe r i e nc e s of an e nt r e pr e ne ur, Ne i l Pat e l. Le ar n mor e about S EO and onl i ne
mar ke t i ng t oday!”/>
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META KEYWORDS
Ana l ys i s & Re c omme ndat i ons
T h i s t a g i s n o t u s e d o n Qu i c k S p r o u t.c o m. No c h a n g e s a r e n e e d e d.
Gui de l i ne s
A l l ma j o r s e a r c h e n g i n e s h a v e c l e a r l y s t a t e d t h a t Me t a K e y wo r d s t a g s n o l o n g e r h a v e a n y S E O
v a l u e. T h e b e s t p r a c t i c e i s t o s i mp l y n o t u s e t h i s t a g a t a l l. Mi s u s e o f t h i s t a g, s u c h a s k e y wo r d
s t u f fi n g, c o u l d p o t e n t i a l l y h a v e a n e g a t i v e i mp a c t o n a s i t e's a b i l i t y t o r a n k.
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HEADI NG TAGS
Ana l ys i s
A l l b u t 2 p a g e s c u r r e n t l y h a v e u n i q u e H 1 t a g s, a n d t h e 2 p a g e s t h a t d o n't r e a l l y d o n't n e e d t h e m.
T h e t a g s b e i n g u s e d a r e we l l wr i t t e n, t h o u g h n o t a l wa y s k e y wo r d - c e n t r i c. On l y 2 p a g e s o n t h e s i t e
ma k e u s e o f H2 t a g s.
Re c omme ndat i ons
Y o u s h o u l d c o n s i d e r a d d i n g H2 t a g s t o t h e p a g e s t h a t a r e mi s s i n g t h e m, a n d y o u s h o u l d ma k e s u r e
t h a t h e a d i n g t a g s i n g e n e r a l a r e u s i n g k e y wo r d s mo r e e f f e c t i v e l y wh e r e r e l e v a n t.
Gui de l i ne s
S e a r c h e n g i n e s we i g h t t e x t f o r S E O v a l u e b a s e d o n t e x t s i z e a n d p o s i t i o n o n t h e p a g e. H e a d i n g
t a g s a r e s u p p o s e d t o b e l a r g e r t h a n t h e o t h e r t e x t o n t h e p a g e, a n d s h o u l d a p p e a r p r o mi n e n t l y o n
t h e p a g e, t h u s t h e a d d e d b e n e fi t o f h a v i n g t h e k e y wo r d i n t h e h e a d i n g t a g s.
E v e r y p a g e s h o u l d h a v e a n H 1 t a g, a s s e a r c h e n g i n e s l o o k t o t h e H 1 t o h e l p d e t e r mi n e t h e t o p i c o f a
p a g e. I t s h o u l d b e t h e fi r s t t h i n g i n t h e b o d y t e x t o f t h e p a g e, a n d s h o u l d a p p e a r p r o mi n e n t l y.
H 1 t a g s s h o u l d n e v e r c o n t a i n i ma g e s o r l o g o s, o n l y t e x t. T h e k e y wo r d o f a p a g e n e e d s t o b e u s e d i n
t h e H1 t a g, a n d i n a t l e a s t h a l f o f t h e t o t a l h e a d i n g t a g s o n a p a g e, i f mo r e t h a n o n e h e a d i n g t a g i s
p r e s e n t.
F r o m a u s a b i l i t y p e r s p e c t i v e, p a r a g r a p h s s h o u l d n e v e r b e l o n g e r t h a n 5 l i n e s o f t e x t, a n d i t i s wi s e t o
b r e a k u p a p a g e e v e r y 2 - 3 p a r a g r a p h s wi t h a s u b - h e a d i n g i n t h e f o r m o f a n H t a g ( H 2 o r H 3 ) o r a n
i ma g e. T e s t i n g h a s s h o wn t h a t wh e n u s e r s a r e f a c e d wi t h a l a r g e b l o c k o f u n b r o k e n t e x t, mo s t
e i t h e r s k i m o v e r t h e t e x t o r s k i p i t a l t o g e t h e r, s o c o n t e n t n e e d s t o b e d i v i d e d i n t o u s a b l e c h u n k s.
I t i s i mp o r t a n t t h a t t h e k e y wo r d o f a p a g e b e u s e d i n t h e H 1 t a g, a s c l o s e t o t h e b e g i n n i n g o f t h e H 1
a s p o s s i b l e. I d e a l l y, t h e r e s h o u l d b e a t l e a s t o n e a d d i t i o n a l H t a g o n e a c h p a g e t h a t c o n t a i n s t h e
k e y wo r d, f o r a d d e d S E O v a l u e. H e a d i n g t a g s a r e a n e s t e d e l e me n t, a n d s h o u l d b e u s e d i n t h e
c o r r e c t o r d e r.
No H t a g s h o u l d b e u s e d o f t h e p r e c e d i n g n u me r i c a l t a g h a s n o t b e e n u s e d !d o n't u s e a n H 2 i f t h e r e
i s n o H1, d o n't u s e a n H5 i f t h e r e i s n o H 4, e t c.).
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Ana l ys i s
Cu r r e n t l y o n Qu i c k S p r o u t.c o m, t h e c o n t e n t s i t u a t i o n i s a s f o l l o ws:
Ke y wo r d Us a g e i n Co n t e n t
K e y wo r d a n d v a r i a t i o n s u s e d? On e ma i n k e y wo r d p e r p a g e?
A wi d e v a r i e t y o f k e y wo r d s a r e u s e d a c r o s s t h e v a r i o u s p i e c e s o f c o n t e n t o n t h e s i t e. Wh i l e t h e r e
d o e s n o t a p p e a r t o b e a c o r e s i t e k e y wo r d f o c u s, t h e s i t e s t i l l c o n t a i n s o p t i mi z e d c o n t e n t f o r a
n u mb e r o f k e y wo r d s.
Co n t e n t Amo u n t/Qu a l i t y
# o f wo r d s, s p e l l i n g, g r a mma r, u n i q u e, u s e f u l
F o r t h e p a g e s we l o o k e d a t t h e r e a p p e a r e d t o b e a s i g n i fi c a n t a mo u n t o f u n i q u e, t o p i c a l l y f o c u s e d
a n d u s e r u s e f u l c o n t e n t. T h e c o n t e n t t e n d s t o b e v e r y we l l wr i t t e n.
Co n t e n t Gr o wt h
Ne w c o n t e n t a d d e d r e g u l a r l y? E x i s t i n g c o n t e n t u p d a t e d f r o m t i me t o t i me?
T h e s i t e i s a b l o g, a n d n e w c o n t e n t i s a d d e d v e r y r e g u l a r l y. S o me c o n t e n t i s p e r i o d i c a l l y u p d a t e d,
b u t t h e ma i n f o c u s i s o n a d d i n g f r e s h c o n t e n t f r e q u e n t l y. E x c e l l e n t QDF a p p e a l.
Me d i a t o T e x t
I f F l a s h o r i ma g e s c o n t a i n t e x t, i s i t a l s o a v a i l a b l e i n r e a d a b l e h t ml t e x t?
Wh i l e t h e r e a r e s o me i ma g e s t h a t c o n t a i n t e x t, A L T t a g s a r e g e n e r a l l y u s e d c o r r e c t l y.
Re c omme ndat i ons
E v e r y t h i n g l o o k s g r e a t! Y o u mi g h t wa n t t o c o n s i d e r b u i l d i n g o u t mo r e t o p - l e v e l p a g e s o n c e a n
o v e r a r c h i n g k e y wo r d f o c u s i s i d e n t i fi e d, b u t f o r n o w t h e c o n t e n t s i t u a t i o n i s g r e a t.
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Guidelines
One of the most important on-site SEO elements is text content, and search engines want to see a
significant amount of
unique
text on each page. Under ideal circumstances we would recommend
having 400-600 words of unique text per page, though we believe the safe minimum is 300
words.
For usability reasons, no page should ever be longer than 800 words !with the exception of blog
posts". This content needs to contain the relevant keywords for the page. Having unique, keyword
rich text on a page can help to improve search engine rankings significantly.
Duplicate content is viewed as a big negative. It can not only hurt rankings, but can prevent a page
from ranking. Search engines want to see unique content on a site, and can penalize a site for
using duplicate content. Using flash or images in place of text is considered a big negative. While
search engines like a variety of media,
it

must not take the place of text
. Consider using Flash
replacement text, like
SIFR
.
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I NTERNAL LI NKI NG
& ANCHOR TEXT
Ana l ys i s
We f o u n d a s i g n i fi c a n t a mo u n t o f k e y wo r d r i c h i n t e r n a l l i n k i n g t h r o u g h o u t t h e s i t e, wh i c h i s g r e a t!
H o we v e r, i n t e r n a l n a v i g a t i o n i s u s i n g a mi x o f r e l a t i v e UR L s (
/
) a n d a b s o l u t e UR L s (
http://
www.QuickSprout.com/
). This can sometimes cause indexing issues, and is not advised. Only
absolute URLs should be used for internal linking. (The Home link is the only relative that we found.)
Most pages contain more than the recommended limit of 100 links per page, but this is due largely to
the comment system. While not ideal, this isn't a critical issue.
However, the site does contain a number of site-wide links pointing to an external domain
(
neilpatel.com
,
crazyegg.com
,
kissmetrics.com
, as well as links to the sites of your top commenters",
and this is not ideal. Not only do site-wide links tend to be discounted, but by doing this you are
essentially leaking authority and PageRank from every page on the site to these external domains.
Recommendations
We recommend that absolute URLs be used internally, not relative URLs. We also recommend that
the total number of links on each page be reduced as needed to keep the total fewer than 100
links per page to stay in-line with SEO best practices. This might require re-coding the comment
system to prevent commenter names from being links.
Also, minimize instances of external linking from within the site. If site-wide links must be used, we
recommend implementing NoFollow tags on all such links.
Guidelines
It is very important to cross link within the pages of one’s site using keyword rich anchor text, though
you should do so sparingly. Pages of similar topic should cross link to each other using they keywords
of those pages in the anchor text. We recommend 2-3 keyword rich internal links on any given page.
In addition to linking from within the text of a page, keyword relevant anchor text should be used in
the main navigation elements. Where space prevents the use of a relevant keyword for the page being
linked to in the navigation, it is important to include the
title
element in the anchor tag, as follows:
<a href=”http://www.QuickSprout.com/” title=”Neil Patel's Digital Marketing Blog”>
Home
</a>
The same goes for links outside of QuickSprout.com. Approximately 15-30% of all inbound links from
blogs, forums, press releases, or any other external link building should include the keyword of the
page being linked to in the anchor text of the link !or a close variation".
17
 
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TOP CONTENT ACT
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I MAGE NAMES & ALT TAGS
Ana l ys i s
Wh i l e ma n y o f t h e ma i n i ma g e s t h r o u g h o u t t h e s i t e h a d A L T t a g s, o u r c r a wl o f t h e s i t e f o u n d 6 1
i ma g e s t h a t we r e mi s s i n g A L T t a g s, ma n y o f wh i c h a r e b e i n g u s e d o n mu l t i p l e p a g e s. A l s o, r e l a t i v e l y
f e w o f t h e i ma g e s f o u n d o n t h e s i t e h a d d e s c r i p t i v e, k e y wo r d r i c h i ma g e n a me s.
QUI CKS PROUT MI S S I NG AL T T E XT
h t t p://q u i c k s p r o u t.c o m/a d s/b e n h u h.p n g
h t t p://q u i c k s p r o u t.c o m/a d s/mi c h a e l a r r i n g t o n.p n g
h t t p://q u i c k s p r o u t.c o m/i ma g e s/n e i l p a t e l s i d e b a r.j p g
h t t p://www.q u i c k s p r o u t.c o m/i ma g e s/c r e a t i n g - a - l o c a l - b u s i n e s s - p l a c e - f a c e b o o k- p a g e.p n g
h t t p://www.q u i c k s p r o u t.c o m/i ma g e s/d o wn l o a d - i c o n.j p g
h t t p://www.q u i c k s p r o u t.c o m/i ma g e s/e mb e d - g o o g l e - ma p - l o c a l - o p t i mi z a t i o n.p n g
h t t p://www.q u i c k s p r o u t.c o m/i ma g e s/f a c e b o o k- l o c a l - i n s i g h t s.p n g
h t t p://www.q u i c k s p r o u t.c o m/i ma g e s/f a c e b o o k- p a g e - c a t e g o r y.p n g
h t t p://www.q u i c k s p r o u t.c o m/i ma g e s/g e o - s i t e ma p - k ml - g e n e r a t o r.p n g
Re c omme ndat i ons
We r e c o mme n d t h a t A L T t a g s b e wr i t t e n f o r e a c h i ma g e o n Qu i c k S p r o u t.c o m !i n c l u d i n g d e s i g n
e l e me n t s l i k e b o r d e r s, b u t t o n s, e t c.) t h a t c u r r e n t l y d o e s n ’ t h a v e A L T t a g s. K e y wo r d s s h o u l d b e u s e d
i n A L T t a g s wh e r e v e r r e l e v a n t. T h e a t t a c h e d a s p r e a d s h e e t s h o ws t h e i ma g e s mi s s i n g A L T t e x t a n d
t h e i r l o c a t i o n s.
I f p o s s i b l e, we wo u l d a l s o r e c o mme n d t h a t i ma g e n a me s b e c h a n g e d t o c o n t a i n mo r e k e y wo r d s
a n d d e s c r i p t i v e wo r d s, a s n e e d e d. Ma n y i ma g e s a r e c u r r e n t l y we l l n a me d, b u t s o me a r e n o t. Wh e n
i ma g e n a me s a r e c h a n g e d, a 3 01 r e d i r e c t s h o u l d b e c r e a t e d p o i n t i n g t h e o l d i ma g e UR L t o t h e n e w
o n e.
Gui de l i ne s
F o r t h e b e n e fi t o f s e a r c h e n g i n e s, c o d e c o mp l i a n c e, a n d v i s u a l l y i mp a i r e d u s e r s, e v e r y i ma g e MUS T
h a v e a n A L T t a g. T h e A L T t a g s h o u l d a c c u r a t e l y d e s c r i b e t h e i ma g e, a n d s h o u l d c o n t a i n a k e y wo r d
r e l e v a n t t o Qu i c k S p r o u t.c o m/e n - u s !b u t o n l y i f t h e k e y wo r d i s r e l e v a n t t o t h e i ma g e a s we l l".
I ma g e fi l e n a me s s h o u l d b e d e s c r i p t i v e wo r d s, n o t n u mb e r s o r q u e r y s t r i n g s. T h e y s h o u l d a c c u r a t e l y
d e s c r i b e t h e i ma g e, a n d i f r e l e v a n t s h o u l d a l s o u s e t h e k e y wo r d. I f a n i ma g e i s u s e d a s a l i n k, t h e n
t h e A L T t a g f u n c t i o n s i n p l a c e o f a n c h o r t e x t. A l i n k e d i ma g e s h o u l d f o l l o w t h i s s t r u c t u r e:
< a hr e f = ” ht t p://www.t ar ge t ur l.c om/” > < i mg s r c = ” ht t p://www.domai n.c om/i mage s/ke y wor d-
r i c h- i mage - name.j pg ” al t = ” De s c r i be t he I mage and us e a ke y wor d i f r e l e vant ” /> </a>
B y e n s u r i n g t h a t a l l i ma g e s a r e p r o p e r l y n a me d a n d t a g g e d, y o u wi l l n o t o n l y i n c r e a s e t h e S E O v a l u e o f t h o s e
i ma g e s, b u t y o u wi l l i n c r e a s e t h e l i k e l i h o o d o f r e c e i v i n g r e f e r r a l t r a f fi c f r o m i ma g e s e a r c h r e s u l t s.
A l s o, f o r c o d e c o mp l i a n c e r e a s o n s, a l l i ma g e s s h o u l d a l s o s p e c i f y a h e i g h t a n d wi d t h i n t h e i ma g e t a g.
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NOFOLLOW ANCHOR TAGS
Ana l ys i s
No F o l l o w t a g s a r e b e i n g u s e d i n n u me r o u s p l a c e s t h r o u g h o u t t h e s i t e, a n d t h e u s a g e a p p e a r s t o b e
c o r r e c t. Wh i l e t h e r e a r e a d d i t i o n a l p l a c e s we f e e l t h e No F o l l o w t a g s h o u l d b e u s e d, t h a t i s a
s u b j e c t i v e o p i n i o n a n d d o e s n o t n e c e s s i t a t e a c h a n g e.
Re c omme ndat i ons
No a c t i o n i s r e q u i r e d a t t h i s t i me, t h o u g h y o u mi g h t wa n t t o c o n s i d e r a d d i n g No F o l l o w t a g s t o s o me
o f t h e s i t e - wi d e l i n k s p r e s e n t o n t h e s i t e.
Gui de l i ne s
Go o g l e me a s u r e s h o w d i f f e r e n t p a g e s l i n k t o g e t h e r, a n d a s s i g n s a we i g h t t o t h o s e l i n k s b a s e d o n
t r a f fi c, r e l e v a n c y, a g e, s i z e, c o n t e n t, a n d h u n d r e d s o f o t h e r c o mp o n e n t s.
Wh e n p a g e s t h a t Go o g l e d e e ms r e l e v a n t l i n k t o o t h e r p a g e s, s o me o f t h a t “ L i n k J u i c e ” fl o ws t h r o u g h
t h a t l i n k t o t h e s i t e b e i n g l i n k e d t o. A “ f o l l o we d ” l i n k i s e s s e n t i a l l y e n d o r s i n g t h e p a g e b e i n g l i n k e d
t o.
E n t e r t h e
r e l = ” nof ol l ow”
t a g. Go o g l e i n t r o d u c e d t h i s t a g t o h e l p p r e s e r v e t h e r e l e v a n c y o f
P a g e R a n k, wh i c h wa s b e i n g h u r t b y b l o g a n d f o r u m c o mme n t s p a mme r s. Wh e n t h e t a g
r e l = ” nof ol l ow”
i s u s e d i n a n a n c h o r t a g !l i n k", Go o g l e wi l l u s u a l l y p a s s 5 0- 1 00% l e s s "l i n k j u i c e" t o
t h e p a g e b e i n g l i n k e d t o. Us i n g t h i s t a g i s l i k e s a y i n g "t h i s p a g e i s n i c e, b u t we d o n ’ t r e a l l y e n d o r s e
i t."
No F o l l o w t a g s s h o u l d b e u s e d o n b l o g c o mme n t s, s i t e - wi d e e x t e r n a l l i n k s, a n d o n a n y i n t e r n a l l i n k s
p o i n t i n g t o l o w q u a l i t y o r o t h e r wi s e u s e r - wo r t h l e s s p a g e s.
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83%
I NDEXI NG OVERVI EW
Top I nde xi ng Ac t i on I t e ms
Pa g e E x c l u s i o n s
Pa g e L o a d S p e e d
Co d e Va l i d a t i o n
I nde xi ng Ana l ys i s
T h i s a n a l y s i s a d d r e s s e s a l l o f t h e S E O I n d e x i n g r e l a t e d i s s u e s f o u n d o n Qu i c k S p r o u t.c o m.
I mp l e me n t i n g t h e r e c o mme n d e d c h a n g e s s h o u l d p r o v i d e v a l u a b l e S E O b e n e fi t s t o
Qu i c k S p r o u t.c o m. T h e r e a r e 7 ma i n S E O i n d e x i n g t o p i c s c o v e r e d, a s f o l l o ws:
P a g e E x c l u s i o n s
P a g e I n c l u s i o n s
URL Re d i r e c t s
Du p l i c a t e Co n t e n t
B r o k e n L i n k s
Co d e V a l i d a t i o n
P a g e L o a d S p e e d

R e d

= Ma j o r I s s u e s ( 1 - 3 ) |

Y e l l o w

= S o me I s s u e s ( 4 - 7 ) |

Gr e e n

= Mi n o r I s s u e s I f A n y ( 8 - 1 0)
F o r e a c h ma i n S E O i n d e x i n g t o p i c, t h e r e a r e 3 s u b s e c t i o n s:
An a l y s i s, Re c o mme n d a t i o n s
a n d
Gu i d e l i n e s
.

T h e
An a l y s i s
s e c t i o n d e t a i l s t h e fi n d i n g s f r o m o u r a n a l y s i s.

T h e
Re c o mme n d a t i o n s
s e c t i o n i d e n t i fi e s o u r p r o p o s e d a c t i o n i t e ms.

T h e
Gu i d e l i n e s
s e c t i o n g i v e s s p e c i fi c i n s t r u c t i o n s f o r i mp l e me n t i n g t h e r e q u i r e d c h a n g e s
I nde xi ng S c or e
Qu i c k S p r o u t.c o m h a s a n
I n d e x i n g S E O S c o r e o f
83 %
. T h i s i n d i c a t e s
v e r y g o o d
i n d e x - a b i l i t y.
Co r r e c t i mp l e me n t a t i o n o f t h e p r o c e e d i n g g u i d e l i n e s wi l l h e l p Qu i c k S p r o u t.c o m t o i mp r o v e i t s
e x i s t i n g r a n k i n g s, a n d t o r a n k f o r mo r e c o mp e t i t i v e k e y wo r d p h r a s e s i n t h e f u t u r e.
20
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TOP INDEXING ACTION ITEMS
SCORE
83%
INDEXING OPTIMIZATION ANALYSIS
Often, we find l arge vari ances i n the pages that each search engi ne deci des to keep i n thei r i ndex
for thei r users. Thi s i s usual l y a symptom of one l arge or several smal l i ndexi ng probl ems. Websi tes
wi th smal l er vari ances of pages i ndexed between the search engi nes have very few i f any i ndexi ng
probl ems.
For Qui ckSprout.com Googl e has 52,900 URLs i ndexed, whi l e Bi ng has 1,840. However, our crawl
onl y found 316 stati c, i ndex-abl e, non-parameteri zed URLs reachabl e by a l i nk-to-l i nk crawl.
Thi s l evel of vari ance means that there are i ndexi ng i ssues present that are causi ng the search
engi nes to mai ntai n an i ncorrect i ndex. The proceedi ng recommendati ons wi l l reduce the confusi on
of pages avai l abl e to the search engi nes and hel p i n the mai ntenance of the websi te. Every page
i ndexed enabl es the domai n to rank for search terms contai ned on those pages, whi ch means an
addi ti onal poi nt of entry. Thi s i s why i t i s i mportant to keep track of how many pages there are and
how many are i ndexed.
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PAGE EXCLUSI ONS
Ana l ys i s
A r o b o t s.t x t fi l e wa s f o u n d, a n d wa s v e r y we l l o p t i mi z e d. P a g e l e v e l Me t a r o b o t s t a g s s u c h a s t h e
No ODP a n d No Y Di r t a g s we r e p r e s e n t a n d u s e d c o r r e c t l y. I n a d d i t i o n, t y p i c a l Wo r d p r e s s /p a g e/
i s s u e s we r e h a n d l e d wi t h No I n d e x t a g s.
I n a d d i t i o n, p a r a me t e r h a n d l i n g wa s s e t i n Go o g l e We b ma s t e r T o o l s t o b l o c k t h e mo s t c o mmo n
p a r a me t e r i z e d UR L s. Un f o r t u n a t e l y, d e s p i t e t h e s e e f f o r t s, Go o g l e s t i l l a p p e a r s t o b e i n d e x i n g t e n s o f
t h o u s a n d s o f ?r e p l y t o c o m p a r a me t e r i z e d UR L s, wh i c h i s wa s t i n g b o t h c r a wl c y c l e s a n d s e r v e r
b a n d wi d t h. T h i s i s s u e s i s r e l a t e d t o t h e n e s t e d c o mme n t s f u n c t i o n i n Wo r d p r e s s.
On e fi n a l i s s u e, T h a n k Y o u p a g e s a r e c u r r e n t l y i n d e x - a b l e, wh i c h c a n c a u s e t r a c k i n g i s s u e s.
Re c omme ndat i ons
Wh i l e e f f o r t s h a v e a l r e a d y b e e n ma d e t o fi x t h i s, s o f a r t h e y a r e p r o v i n g i n s u f fi c i e n t a n d a r e
r e s u l t i n g i n a ma s s i v e l y i n c o r r e c t i n d e x. T h e r e a r e t h r e e p o s s i b l e s o l u t i o n s:
1.
E l i mi n a t e n e s t e d c o mme n t s f r o m t h e s i t e e n t i r e l y. T h i s wo u l d g e t r i d o f t h e s e p a g e s, b u t Go o g l e c a n
b e s l o w t o u p d a t e t h e i r i n d e x.
2.
Us e r e g e x a n d y o u r h t a c c e s s fi l e t o 3 01 a l l r e p l y t o c o m URL s b a c k t o t h e c a n o n i c a l URL.
3.
Up d a t e t o t h e l a t e s t v e r s i o n o f t h e Wo r d p r e s s S E O p l u g - i n, a n d a c t i v a t e t h e f e a t u r e t h a t d o e s a wa y
wi t h t h e r e p l y t o c o m p a r a me t e r.
T h e 2 n d o p t i o n, 3 01 r e d i r e c t i n g t h e s e UR L s, wo u l d l i k e l y b e t h e mo s t e f f e c t i v e s o l u t i o n i n fi x i n g t h e
i n d e x, t h o u g h i t c o u l d b e d o n e i n c o n j u n c t i o n wi t h t h e o t h e r t wo o p t i o n s.
We r e c o mme n d t h a t y o u ma r k a l l T h a n k Y o u p a g e s a s No I n d e x, t o a v o i d a n y c o n v e r s i o n t r a c k i n g
i s s u e s.
Gui de l i ne s
E f f e c t i v e l y c o v e r i n g t h e f u n c t i o n o f t h e r o b o t s.t x t fi l e h e r e i s n ’ t p o s s i b l e. T o l e a r n mo r e a b o u t
r o b o t s.t x t b e s t p r a c t i c e s, s i mp l y v i s i t t h i s p a g e:
h t t p://www.r o b o t s t x t.o r g/r o b o t s t x t.h t ml

I f y o u e v e r h a v e a p a g e t h a t y o u d o n ’ t wa n t Go o g l e t o i n d e x, b u t t h a t h a s l i n k s y o u d o wa n t
Go o g l e t o c r a wl, a t t h a t t i me y o u wo u l d n e e d t o i mp l e me n t a p a g e l e v e l
Me t a Ro b o t s t a g
.

P a g e
l e v e l Me t a r o b o t s No I n d e x t a g s wo u l d b e p a r t i c u l a r l y u s e f u l o n a n y p a g e o f y o u r s i t e t h a t y o u
wo u l d n o t wa n t a s e a r c h e r t o e n t e r o n, s u c h a s a t h a n k y o u p a g e s, p r i v a c y p o l i c y p a g e s o r T &C
p a g e s.
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Ana l ys i s
P a g e i n c l u s i o n s c o n s i s t p r i ma r i l y o f c r e a t i n g a n X ML s i t e ma p a n d s u b mi t t i n g i t t h r o u g h y o u r
Go o g l e

a n d
B i n g
We b ma s t e r T o o l s a c c o u n t s. We f o u n d a c u r r e n t X ML s i t e ma p o n t h e s i t e t h a t i s u p d a t e d
r e g u l a r l y.
Re c omme ndat i ons
No c h a n g e s a r e n e e d e d a t t h i s t i me.
Gui de l i ne s
A n X ML s i t e ma p s h o u l d b e c r e a t e d f o r e v e r y we b s i t e, a n d s h o u l d b e u p d a t e d a n d r e - s u b mi t t e d
wh e n e v e r c h a n g e s a r e ma d e t o t h e s i t e. A d d i t i o n a l i n f o r ma t i o n a b o u t X ML s i t e ma p s c a n b e f o u n d
h e r e:
h t t p://www.g o o g l e.c o m/s u p p o r t/we b ma s t e r s/b i n/a n s we r.p y?a n s we r = 1 56 1 84

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URL REDI RECTS
Ana l ys i s
T h e s t a n d a r d n o n - WWW t o WWW r e d i r e c t s a r e i n p l a c e. T h e o n l y 3 02 r e d i r e c t s we f o u n d we r e f o r
A d R e t a r g e t e r, wh i c h i s fi n e. 3 01 r e d i r e c t s a p p e a r e d t o b e u s e d c o r r e c t l y.
Re c omme ndat i ons
No c h a n g e s a r e n e e d e d a t t h i s t i me.
Gui de l i ne s
Un l e s s a r e d i r e c t i s t r u l y t e mp o r a r y !s u c h a s f o r a t i me s e n s i t i v e p r o mo t i o n", 3 02 r e d i r e c t s s h o u l d
n e v e r b e u s e d. 3 02 r e d i r e c t s d o n ’ t p a s s a n y l i n k v a l u e, a n d a r e e s s e n t i a l l y a d e a d e n d f o r S E O. I n
a l mo s t e v e r y s c e n a r i o wh e r e a r e d i r e c t i s n e e d e d, a 3 01 r e d i r e c t s h o u l d b e u s e d.
A n y p a g e t h a t c h a n g e s UR L s o r i s d e l e t e d n e e d s a 3 01 p e r ma n e n t r e d i r e c t t o t e l l s e a r c h e n g i n e s
a n d u s e r s t h a t t h e p a g e h a s mo v e d/i s g o n e. T h e r e s h o u l d n e v e r b e mo r e t h a n o n e UR L p a t h t o a
p a g e. Y o u c a n l e a r n mo r e a b o u t r e d i r e c t s h e r e:
h t t p://www.s e o mo z.o r g/l e a r n - s e o/r e d i r e c t i o n

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DUPLI CATE CONTENT
Ana l ys i s
We f o u n d n o i n s t a n c e s o f d u p l i c a t e c o n t e n t o n y o u r s i t e. We d i d n o t fi n d a n y c o d i n g i s s u e s p r e s e n t
t h a t c o u l d c r e a t e p o t e n t i a l d u p l i c a t e c o n t e n t p r o b l e ms t h a t we r e n o t a l r e a d y a d d r e s s e d c o r r e c t l y.
Re c omme ndat i ons
No c h a n g e s a r e n e e d e d a t t h i s t i me.
Gui de l i ne s
S e a r c h e n g i n e s r e a l l y d o n't l i k e d u p l i c a t e c o n t e n t, a s i t l e a d s t o a p o o r u s e r e x p e r i e n c e a n d o t h e r
c o n t e n t q u a l i t y i s s u e s. I f y o u h a v e d u p l i c a t e c o n t e n t, y o u n e e d t o d o e v e r y t h i n g y o u c a n t o
e l i mi n a t e i t.
T h e r e a r e 4 ma i n o p t i o n s f o r a d d r e s s i n g d u p l i c a t e c o n t e n t:
1.
F i x t h e URL s t r u c t u r e o f t h e s i t e t o e l i mi n a t e a c c i d e n t a l d u p l i c a t e c o n t e n t c o mi n g f r o m URL i s s u e s,
p e r t h e r e c o mme n d a t i o n s i n t h e URL Re d i r e c t s s e c t i o n a n d t h i s s e c t i o n.
2.
Re - wr i t e a l l d u p l i c a t e t e x t c o n t e n t t o ma k e i t u n i q u e.
3.
3 01 r e d i r e c t t h e d u p l i c a t e c o n t e n t t o o n e c a n o n i c a l p a g e/s i t e, i f i t i s i n y o u r c o n t r o l.
4.
I mp l e me n t t h e r e l ="c a n o n i c a l" t a g t o i d e n t i f y t h e o r i g i n a l s o u r c e/r o o t p a g e t o s e a r c h e n g i n e s.
Y o u s p e c i f y t h e

c a n o n i c a l v e r s i o n o f t h e URL

u s i n g a t a g i n t h e h e a d s e c t i o n o f t h e p a g e a s
f o l l o ws:
< l i nk r e l ="c anoni c al" hr e f ="ht t p://www.Qui c k S pr out.c om/"/>

Y o u c a n u s e t h e t a g o n p a g e s wi t h i n a s i n g l e s i t e "s u b - d o ma i n s a n d s u b f o l d e r s a r e fi n e!, o r a c r o s s
d o ma i n s "s a y i n g c o n t e n t o n y o u r s i t e i s i d e n t i c a l t o c o n t e n t o n a n o t h e r s i t e!.

Y o u c a n u s e r e l a t i v e o r a b s o l u t e l i n k s, b u t t h e s e a r c h e n g i n e s r e c o mme n d a b s o l u t e l i n k s.

T h i s t a g wi l l o p e r a t e i n a s i mi l a r wa y t o a 3 01 r e d i r e c t f o r a l l URL s t h a t d i s p l a y t h e p a g e wi t h t h i s t a g.

L i n k s t o a l l URL s wi l l b e c o n s o l i d a t e d t o t h e o n e s p e c i fi e d a s c a n o n i c a l.

S e a r c h e n g i n e s wi l l c o n s i d e r t h i s URL a “ s t r o n g h i n t ” a s t o t h e o n e t o c r a wl a n d i n d e x.
T h e s e a r c h e n g i n e s u s e t h i s a s a h i n t, n o t a s a d i r e c t i v e, ( Go o g l e c a l l s i t a “ s u g g e s t i o n t h a t we h o n o r
s t r o n g l y ” ) b u t a r e mo r e l i k e l y t o u s e i t i f t h e UR L s u s e b e s t p r a c t i c e s, s u c h a s:

T h e c o n t e n t r e n d e r e d f o r e a c h URL i s v e r y s i mi l a r o r e x a c t

T h e c a n o n i c a l URL i s t h e s h o r t e s t v e r s i o n

T h e URL u s e s e a s y t o u n d e r s t a n d p a r a me t e r p a t t e r n s i f a n y "s u c h a s u s i n g ? a n d %)
A d d i t i o n a l i n f o r ma t i o n r e g a r d i n g d u p l i c a t e c o n t e n t f r o m Go o g l e ’ s p o i n t - o f - v i e w c a n b e f o u n d h e r e:
h t t p://www.g o o g l e.c o m/s u p p o r t/we b ma s t e r s/b i n/a n s we r.p y?a n s we r = 6 6 3 59
Go o g l e ma k e s a p r e t t y s e r i o u s e f f o r t t o fi n d d u p l i c a t e c o n t e n t a n d k e e p i t o u t o f i t s i n d e x, s o t h i s i s
n o t s o me t h i n g t o t a k e l i g h t l y.
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BROKEN LI NKS
Ana l ys i s
Ou r c r a wl o f t h e s i t e i d e n t i fi e d 6 4 04 e r r o r p a g e s t h a t wi l l n e e d t o b e 3 01 !p e r ma n e n t l y" r e d i r e c t e d
t o t h e mo s t a p p r o p r i a t e p a g e. T h i s i s a v e r y s ma l l n u mb e r o f e r r o r s wh e n c o mp a r e d t o t h e t o t a l
n u mb e r o f p a g e s t h a t a c t u a l l y e x i s t, a n d c a n b e q u i c k l y a n d e a s i l y fi x e d.
QUI CKS PROUT 4 04 PAGE S
h t t p://www.q u i c k s p r o u t.c o m/h e r e s - t h e - e s c a p e - r o u t e - f r o m- we b - 2 - 0 - p o v e r t y/
h t t p://www.q u i c k s p r o u t.c o m/s u b s c r i b e/
h t t p://www.q u i c k s p r o u t.c o m/2 0 1 2/0 6/0 4/f o r g e t - s e o - h e r e s - h o w- t o - wr i
h t t p://www.q u i c k s p r o u t.c o m/s u b s c r i b e/
h t t p://www.q u i c k s p r o u t.c o m/2 0 1 2/0 1/3 0/1 0 0 - wa y s - t o - b e c o
h t t p://www.q u i c k s p r o u t.c o m/wh e r e s - t h e - mo n e y - i n - we b - 2 0/
h t t p://www.q u i c k s p r o u t.c o m/h e r e s - t h e - e s c a p e - r o u t e - f r o m- we b - 2 - 0 - p o v e r t y/
h t t p://www.q u i c k s p r o u t.c o m/h e r e s - t h e - e s c a p e - r o u t e - f r o m- we b - 2 - 0 - p o v e r t y/
h t t p://www.q u i c k s p r o u t.c o m/h e r e s - t h e - e s c a p e - r o u t e - f r o m- we b - 2 - 0 - p o v e r t y/
Re c omme ndat i ons
I mp l e me n t a 3 01 r e d i r e c t f o r e v e r y 4 04 p a g e, p o i n t i n g t o t h e mo s t a p p r o p r i a t e l i v e UR L. I n t h e
f u t u r e, wh e n e v e r a n y c h a n g e s a r e ma d e t o t h e UR L o f a p a g e t h a t h a s p r e v i o u s l y b e e n l i v e, y o u wi l l
n e e d t o i mp l e me n t a 3 01 r e d i r e c t p o i n t i n g t h e o l d UR L t o t h e n e w UR L. Y o u wi l l a l s o n e e d t o
c h a n g e a l l i n t e r n a l l i n k s o n t h e s i t e t h a t p o i n t t o t h e o l d UR L t o p o i n t t o t h e c o r r e c t n e w UR L.
A l s o, r e g u l a r l y mo n i t o r Go o g l e a n d B i n g We b ma s t e r T o o l s f o r c r a wl e r r o r s !b r o k e n p a g e s a n d o t h e r
s i t e e r r o r s" a n d a s s i g n s o me o n e t o c r e a t e 3 01 r e d i r e c t s f o r a n y b r o k e n p a g e s t h a t a r e f o u n d.
Gui de l i ne s
B e c a u s e Go o g l e a n d o t h e r s e a r c h e n g i n e s c r a wl t h e we b l i n k - t o - l i n k, b r o k e n l i n k s c a n c a u s e S E O
p r o b l e ms f o r a we b s i t e. Wh e n Go o g l e i s c r a wl i n g a s i t e a n d h i t s a b r o k e n l i n k, t h e c r a wl e r
i mme d i a t e l y l e a v e s t h e s i t e. I f Go o g l e e n c o u n t e r s t o o ma n y b r o k e n l i n k s o n a s i t e i t ma y d e e m t h a t
s i t e a p o o r u s e r e x p e r i e n c e, wh i c h c a n c a u s e a r e d u c e d c r a wl r a t e/d e p t h, a n d b o t h i n d e x i n g a n d
r a n k i n g p r o b l e ms.
Un f o r t u n a t e l y, b r o k e n l i n k s c a n a l s o h a p p e n d u e t o s o me o n e o u t s i d e o f y o u r s i t e l i n k i n g i n
i n c o r r e c t l y. Wh i l e t h e s e t y p e s o f b r o k e n l i n k s c a n ’ t b e a v o i d e d, t h e y c a n b e e a s i l y fi x e d wi t h a 3 01
r e d i r e c t.
T o a v o i d b o t h u s e r a n d s e a r c h e n g i n e p r o b l e ms, y o u s h o u l d r o u t i n e l y c h e c k Go o g l e a n d B i n g
We b ma s t e r T o o l s f o r c r a wl e r r o r s, a n d r u n a t o o l l i k e
XE NU L i n k S l e u t h
o r
S c r e a mi n g F r o g

o n y o u r
s i t e t o ma k e s u r e t h e r e a r e n o c r a wl a b l e b r o k e n l i n k s.
I f b r o k e n l i n k s a r e f o u n d, y o u n e e d t o i mp l e me n t a 3 01 r e d i r e c t p e r t h e g u i d e l i n e s i n t h e UR L
R e d i r e c t s e c t i o n. Y o u c a n a l s o u s e y o u r Go o g l e We b ma s t e r T o o l s a c c o u n t t o c h e c k f o r b r o k e n l i n k s
t h a t Go o g l e h a s f o u n d o n y o u r s i t e.
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CODE VALI DATI ON
Ana l ys i s
We r a n t h e h o me p a g e t h r o u g h t h e W3 C V a l i d a t i o n T o o l, a n d t h i s wa s wh a t we s a w:
E r r o r s a r e f a i r l y c o mmo n, b u t 1 1 4 e r r o r s a n d 1 5 wa r n i n g s me a n s y o u r s i t e c o u l d p o t e n t i a l l y h a v e
t r o u b l e o n c e r t a i n b r o ws e r s, a n d ma y p o t e n t i a l l y p o s e a p r o b l e m t o s e a r c h e n g i n e s p i d e r s.
Re c omme ndat i ons
Wh i l e i t i s n ’ t s t r i c t l y n e c e s s a r y, y o u wo u l d i d e a l l y wa n t t o ma k e wh a t e v e r c o d e c h a n g e s y o u n e e d t o
ma k e t o e n s u r e s u r e a l l p a g e s o n t h e s i t e v a l i d a t e a t 1 00% v i a t h e f o l l o wi n g v a l i d a t o r t o e r r o n t h e
s i d e o f c a u t i o n.
I n a d d i t i o n t o v a l i d a t i o n v i a W3.o r g, y o u wi l l wa n t t o t e s t t h e s i t e o n a l l ma j o r b r o ws e r t y p e s t o
ma k e s u r e t h a t t h e r e a r e n o c r o s s - b r o ws e r c o mp a t i b i l i t y i s s u e s !y o u c a n d o t h i s wi t h
Ad o b e ’ s
B r o ws e r L a b t o o l
!.
Gui de l i ne s
T h e W3 C ma r k u p v a l i d a t o r s e r v i c e c a n b e f o u n d a t t h i s l o c a t i o n
h t t p://v a l i d a t o r.w3.o r g/
.
B e c a u s e t h e r e a r e s o ma n y p r o g r a mmi n g l a n g u a g e s a n d s o ma n y wa y s t o a c c o mp l i s h a n y o n e
t h i n g u s i n g e a c h l a n g u a g e s e a r c h e n g i n e s r e l y o n c e r t a i n r u l e s i n wh i c h t h e y r e a d t h e c o n t e n t o f
t h e we b s i t e.
H a v i n g c o d e t h a t a d h e r e s t o t h e s e r u l e s r e mo v e s a n d h e l p s t o mi n i mi z e e r r o r s wh e n p a r s i n g o r
s e p a r a t i n g t h e c o d e f r o m t h e c o n t e n t o f a n y o n e p a g e.
S e a r c h e n g i n e s s u c h a s Go o g l e h a v e o p e n l y s t a t e d t h a t W3 C s t a n d a r d s a r e wh a t t h e y s u g g e s t
wh e n ma k i n g t h e c o d e e a s y t o u n d e r s t a n d f o r t h e m. We t y p i c a l l y o n l y t e s t t h e h o me p a g e o f t h e
we b s i t e, b e c a u s e ma n y i s s u e s c a n b e e a s i l y fi x e d a c r o s s e d t h e e n t i r e we b s i t e u s i n g j u s t i t s p a g e
t e mp l a t e s.
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PAGE LOAD SPEED
Ana l ys i s
Wh e n we s c a n n e d y o u r s i t e u s i n g P i n g d o m T o o l s, we f o u n d t h e f o l l o wi n g:
Wh i l e a p a g e l o a d s p e e d o f 1.9 3 s e c o n d s i s c o n s i d e r e d q u i t e f a s t, we f e e l t h a t t h e l o a d s p e e d
s h o wn o n t h i s s c a n wa s i n c o r r e c t. B a s e d o n t h e n u mb e r o f r e q u e s t s a n d t h e p a g e s i z e, we b e l i e v e
t h e l o a d s p e e d i s l i k e l y i n t h e 3 - 5 s e c o n d r a n g e. We b ma s t e r T o o l s o r Go o g l e A n a l y t i c s c a n p r o v i d e a
mo r e a c c u r a t e p a g e l o a d s p e e d. I f t h e p a g e l o a d s p e e d r e a l l y i s i n t h e 3 - 5 s e c o n d s r a g e a s we
b e l i e v e i t i s, t h a t i s b e l o w a v e r a g e, a n d i s s l o w e n o u g h t h a t i t i s a l mo s t c e r t a i n l y
i mp a c t i n g y o u r
c o n v e r s i o n s
,
e s p e c i a l l y o n mo b i l e d e v i c e s.
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199 requests is a significant number, and the number of items loading is a key factor in load speed.
We recommend that no page call in more than 30-40 times, preferably fewer if possible. In addition,
a page size of 1.9mb is significant. We recommend that page size be kept to 500kb or less to avoid
load speed issues.
From what we’re seeing, numerous images (55 on the home page", JavaScript files (31), HTML files
(13) and CSS files (7) are the cause of the slow load speed. We saw no use of
compression

or
minification

to minimize file sizes.
Recommendations
There are a few things you can do to increase that page load speed to reach Google’s
recommended page load speed of 1.4 seconds or less. We would recommend leveraging browser
caching, CSS Sprites for images where possible, and reducing the image file sizes as much as
possible for images that can’t be spirited !different file types, removing unnecessary color channels,
etc.).
We would also recommend reducing the total number of CSS and JavaScript files by combining
them into fewer files, and minimizing the file sizes by using compression and minification where
feasible.
You might also see benefits by using a
content delivery network (CDN)

for your images.
W3 Total Cache
is an excellent Wordpress plug-in that can help with page load speed issues, and
a simple CDN can be set-up via Amazon AWS for very little money. You can learn how to do this
here
.
Guidelines
On April 9
th
, 2010,

page load speed officially became a part of the Google search ranking
algorithm
.
For usability reasons, best practices dictate that a web page should load within 1-2
seconds on a typical DSL connection. However, according to Google Webmaster Tools data a load
time of 1.4 seconds is the threshold between a fast page and a slow page. That means, ideally, that
every page on your website should load in 1.4 seconds or less, to receive the maximum SEO benefit
for fast loading pages.
Google gathers page load time data through actual user experience data collected with the Google
search toolbar, and may also be combining that with data collected as Google crawls a website. As
such, page load speed in terms of the ranking algorithm is being measured using the total load time
for a page, exactly as a user would experience it.
One of the best resources for tips and tricks for lowering page load speed is
http://
developer.yahoo.com/performance/rules.html

, and one of the best tools for testing your site is
http://tools.pingdom.com/fpt/

!unless you have Google Webmaster Tools configured, in which
case that is the best possible source of page load speed data".
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76%
LI NKI NG ANALYSI S OVERVI EW
Top Li nki ng Ac t i on
I t ems
Li nki ng Root Domai ns
I nbound Fol l owed Li nks
Li nki ng Anal ysi s
T hi s anal ys i s addr es s es t he key l i nki ng r el at ed i s s ues f ound on Qui ckSpr out.com.
I mpl ement i ng
t he
r ecommended changes s houl d pr ovi de val uabl e SEO benefit s t o Qui ckSpr out.com.
T her e ar e 5 mai n l i nki ng t opi cs cover ed, as f ol l ows:
I nbound Fol l owed Li nks
Li nki ng Root Domai ns
Aut hor i t y and T r us t
Soci al Medi a Ment i ons and Vi s i bi l i t y
Compet i t i ve Li nk Compar i s on
Red

= Maj or I s s ues ( 1 - 3) |

Yel l ow

= Some I s s ues ( 4- 7) |

Gr een

= Mi nor I s s ues I f Any ( 8- 1 0)
For each mai n SEO l i nki ng t opi c, t her e ar e 3 s ub s ect i ons:
Anal ysi s, Recommendat i ons
and
Gui del i nes
.

T he
Anal ysi s
s ect i on det ai l s t he findi ngs f r om our anal ys i s.

T he
Recommendat i ons
s ect i on i dent i fies our pr opos ed act i on i t ems.

T he
Gui del i nes
s ect i on gi ves s peci fic i ns t r uct i ons f or i mpl ement i ng t he r equi r ed changes.
Li nki ng Score
Qui ckSpr out.com had an
SEO Li nki ng Scor e of
76%
. T hi s i ndi cat es
ver y good
SEO l i nk- abi l i t y.
Cor r ect i mpl ement at i on of t he pr oceedi ng gui del i nes wi l l hel p Qui ckSpr out.com t o i mpr ove i t s
exi s t i ng r anki ngs wher ever neces s ar y, and t o r ank f or mor e compet i t i ve keywor d phr as es i n t he
f ut ur e.
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ITEMS

SCORE
7/10
I NBOUND FOLLOWED
LI NKS
Ana l ys i s
On e o f t h e s i n g l e mo s t i mp o r t a n t e l e me n t s o f t h e Go o g l e r a n k i n g a l g o r i t h m h a s t o d o wi t h t h e
q u a n t i t y a n d q u a l i t y o f e x t e r n a l i n b o u n d l i n k s. A s f a r a s we k n o w, r o u g h l y h a l f o f t h e r a n k i n g
a l g o r i t h m i s t i e d d i r e c t l y t o t r a d i t i o n a l l i n k s. Go o g l e a l s o l o o k s a t t h e a n c h o r t e x t, s u r r o u n d i n g t e x t,
p a g e t o p i c a n d l i n k i n g s i t e t o p i c a s s i g n a l s r e g a r d i n g wh a t k e y wo r d s a we b s i t e s h o u l d r a n k f o r.
Wh e n we a n a l y z e d Qu i c k S p r o u t.c o m u s i n g S E Omo z ’ s Op e n S i t e E x p l o r e r !o n e o f t h e b e s t l i n k
i n d i c e s a v a i l a b l e", we f o u n d t h a t i t c u r r e n t l y h a s 4 2,9 8 5 e x t e r n a l l i n k s p o i n t i n g i n t o t h e s i t e. T h i s i s
a s i g n i fi c a n t n u mb e r o f l i n k s, b u t i t i s s t i l l f a r b e h i n d ma n y o f t h e r a n k i n g c o mp e t i t o r s i n y o u r s p a c e.
T h e a n c h o r t e x t c o mi n g i n i s wi d e l y v a r i e d, a n d u s e s a g o o d mi x o f b r a n d t e r ms, n a k e d UR L s,
k e y wo r d r i c h a n c h o r s a n d j u n k l i n k s !c l i c k h e r e, h e r e, No A n c h o r, e t c.) T h e c u r r e n t b e s t p r a c t i c e i s t o
h a v e 1 5 - 3 0% o f y o u r o v e r a l l l i n k p r o fi l e c o mi n g f r o m e x a c t o r n e a r ma t c h a n c h o r t e x t l i n k s !h a v i n g
l e s s t h a n 1 5 % h a s b e e n s h o wn t o c o r r e l a t e wi t h l o we r q u a l i t y s i t e s".
Re c omme ndat i ons
We r e c o mme n d ma k i n g a n e f f o r t t o b u i l d a d d i t i o n a l a n c h o r t e x t r i c h l i n k s t o b a l a n c e o u t t h e l i n k
p r o fi l e a n d t o t a r g e t s o u g h t a f t e r k e y wo r d s. We d o n't r e c o mme n d c r e a t i n g t o o ma n y k e y wo r d
f o c u s e d a n c h o r t e x t l i n k s ( 1 5 - 3 0% o f t h e t o t a l i s a v e r y s a f e n u mb e r", a s o v e r - o p t i mi z a t i o n o f a n c h o r
t e x t c a n r e s u l t i n r a n k i n g p e n a l t i e s.
B e c a u s e t h e s i t e d o e s n o t c u r r e n t l y h a v e a c e n t r a l k e y wo r d f o c u s, a d d i t i o n a l k e y wo r d r e s e a r c h a n d
s t r a t e g y s e s s i o n s wi l l b e n e e d e d t o d e t e r mi n e wh i c h t y p e s o f a n c h o r t e x t s h o u l d b e t a r g e t e d.
Gui de l i ne s
Go o g l e, a n d a l l s e a r c h e n g i n e s f o r t h a t ma t t e r, l o o k a t l i n k s a s a s i g n a l a s t o h o w l e g i t i ma t e a
we b s i t e i s. On e o f t h e k e y r a n k i n g f a c t o r s i s i n b o u n d l i n k s, a n d Go o g l e l o o k s a t t h o s e f o r t h e
f o l l o wi n g:

Qu a n t i t y – T h e t o t a l n u mb e r o f l i n k s c o mi n g i n.

T r u s t/Qu a l i t y – Wh i c h s i t e s l i n k s a r e c o mi n g f r o m, a n d wh e r e o n t h o s e s i t e s t h e l i n k s a p p e a r.

A u t h o r i t y – T h e o n l i n e a u t h o r i t y o f t h e l i n k i n g we b s i t e.

T o p i c a l R e l e v a n c y – Ho w r e l e v a n t t h e we b s i t e a n d t h e p a g e l i n k i n g t o y o u a r e t o y o u r we b s i t e.

A n c h o r T e x t – T h e t e x t o f t h e l i n k p o i n t i n g t o y o u. T h e y a l s o l o o k a t t h e t e x t i mme d i a t e l y
s u r r o u n d i n g a l i n k f o r t o p i c a l c l u e s.

V e l o c i t y/T r a j e c t o r y – T h e r a t e a t wh i c h n e w l i n k s a r e c r e a t e d/f o u n d. Co n s i s t e n c y i s k e y.
Ge n e r a l l y t h e mo r e l i n k s t h e me r r i e r, t h o u g h t h e r e a r e e x c e p t i o n s t o t h a t r u l e. On e o f t h e b e s t
r e s o u r c e s a v a i l a b l e t o b e t t e r u n d e r s t a n d t h e v a l u e o f l i n k s i s t h i s p a g e:
h t t p://www.s e o mo z.o r g/a r t i c l e/t h e - p r o f e s s i o n a l - g u i d e - t o - l i n k - b u i l d i n g - 2 01 1

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LI NKI NG ROOT DOMAI NS
Ana l ys i s
Wh e n we s c a n n e d Qu i c k S p r o u t.c o m u s i n g S E Omo z ’ s Op e n S i t e E x p l o r e r !o n e o f t h e b e s t l i n k
i n d i c e s a v a i l a b l e", a n d we f o u n d 3,1 6 9 l i n k i n g r o o t d o ma i n s p o i n t i n g i n, a n d r e p r e s e n t s a d o ma i n
d i v e r s i t y o f 7.3 7 %.
Wh i l e t h i s i s a s i g n i fi c a n t n u mb e r o f l i n k i n g r o o t d o ma i n s wh e n c o mp a r e d t o t h e a v e r a g e s i t e, i t i s
s t i l l t o o l o w wh e n c o mp a r e d t o ma n y o f t h e t o p s i t e s wh o s e t o p i c s o v e r l a p wi t h Qu i c k S p r o u t.
Re c omme ndat i ons
We r e c o mme n d wo r k i n g t o s i g n i fi c a n t l y i n c r e a s e t h e n u mb e r o f l i n k i n g r o o t d o ma i n s. Wh i l e l i n k
b u i l d i n g e f f o r t s h a v e b e e n u n d e r wa y f o r Qu i c k S p r o u t f o r ma n y y e a r s, t h e r e i s s t i l l s i g n i fi c a n t r o o m
f o r i mp r o v e me n t.
T h e r e s h o u l d b e a n e mp h a s i s o n d o ma i n d i v e r s i t y !g e t t i n g l i n k s f r o m ma n y d i f f e r e n t d o ma i n s" a n d
d o ma i n a u t h o r i t y !a mi x o f h i g h a n d me d i u m q u a l i t y s i t e s". T h e c r e a t i o n o f l i n k wo r t h y c o n t e n t,
g u e s t b l o g p o s t s, a n d h i g h p r o fi l e p r e s s me n t i o n s s h o u l d b e a k e y f o c u s.
Gui de l i ne s
T h e v e r y b e s t l i n k s c o me f r o m t r u s t e d d o ma i n s !s i t e s l i k e t h e Ne w Y o r k T i me s, Wa l l S t r e e t J o u r n a l,
Wi r e d, I n c., T e c h Cr u n c h, Hu f fi n g t o n P o s t, Wi k i p e d i a, e t c.). T h e mo r e l i n k s y o u c a n g e t f r o m
a u t h o r i t a t i v e we b s i t e s, t h e b e t t e r, a n d g u e s t b l o g p o s t s a n d p r e s s me n t i o n s a r e a g r e a t wa y t o g e t
t h o s e l i n k s.
On e o f t h e t h i n g s t h a t Go o g l e l o o k s a t a n d f a c t o r s i n t o t h e a l g o r i t h m i s d o ma i n d i v e r s i t y. E s s e n t i a l l y,
t h e c o n c e p t i s t h a t 1 0 l i n k s f r o m 1 0 d o ma i n s wo u l d b e mo r e v a l u a b l e a s a r a n k i n g f a c t o r t h a n 1 0
l i n k s f o r m o n e d o ma i n.
F r o m a n S E O p e r s p e c t i v e, y o u u s u a l l y wa n t t o s e e a d o ma i n d i v e r s i t y o f n o l e s s t h a n 1 0% !i.e. 1 00
l i n k s f r o m 1 0 d o ma i n s", t h o u g h h i g h e r i s u s u a l l y b e t t e r. A l l o t h e r f a c t o r s b e i n g e q u a l, t h e s i t e wi t h
t h e l a r g e r n u mb e r o f l i n k i n g r o o t d o ma i n s wo u l d a l mo s t a l wa y s r a n k h i g h e r. T h a t s a i d, i n t h e c a s e o f
e x t r e me l y h i g h q u a l i t y s i t e s a n a c c e p t a b l e d o ma i n d i v e r s i t y c o u l d b e a s l i t t l e a s 2 %.
A g a i n, t h i s l i n k b u i l d i n g g u i d e i s a f a n t a s t i c r e s o u r c e i f y o u wa n t t o l e a r n mo r e a b o u t t h e s u b j e c t:
h t t p://www.s e o mo z.o r g/a r t i c l e/t h e - p r o f e s s i o n a l - g u i d e - t o - l i n k - b u i l d i n g - 2 01 1

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AUTHORI TY & TRUST
Ana l ys i s
Cu r r e n t l y, t h e b e s t me t r i c s a v a i l a b l e t o me a s u r e A u t h o r i t y a n d T r u s t a r e f r o m S E Omo z, a n d a r e
k n o wn a s Do ma i n A u t h o r i t y, mo z R a n k a n d mo z T r u s t. Wh e n we s c a n n e d Qu i c k S p r o u t.c o m, we
f o u n d:
T h e Do ma i n A u t h o r i t y i s o n a 1 00 p o i n t s c a l e, wi t h a n y s i t e a b o v e 4 0 b e i n g c o n s i d e r e d a f a i r l y
g o o d q u a l i t y s i t e, a n d s i t e s a b o v e 7 0 b e i n g c o n s i d e r e d t r u l y h i g h q u a l i t y. mo z R a n k a n d mo z T r u s t
a r e v e r y s i mi l a r t o Go o g l e ’ s P a g e R a n k, a n d s e r v e t o me a s u r e t h e d i s t a n c e o f y o u r s i t e f r o m t r u s t e d
a n d a u t h o r i t a t i v e we b s i t e s.
T h e s e me t r i c s p l a c e Qu i c k S p r o u t.c o m we l l a b o v e a v e r a g e i n t e r ms o f t r u s t a n d a u t h o r i t y, a n d we l l
o n y o u r wa y t o b e c o mi n g a h i g h l y t r u s t e d s i t e. H o we v e r, y o u'r e s t i l l l a g g i n g a b i t b e h i n d o t h e r,
s i mi l a r s i t e s.
Re c omme ndat i ons
B y f u r t h e r i n c r e a s i n g t h e n u mb e r o f h i g h - q u a l i t y i n b o u n d l i n k s, a n d e s p e c i a l l y t h e n u mb e r o f h i g h -
q u a l i t y l i n k i n g r o o t d o ma i n s, t h e t r u s t a n d a u t h o r i t y o f Qu i c k S p r o u t.c o m wi l l c o n t i n u e t o i n c r e a s e. B y
f o c u s i n g l i n k b u i l d i n g e f f o r t s o n e v e r h i g h e r q u a l i t y we b s i t e s t h e s e me t r i c s wi l l i n c r e a s e f a s t e r t h a n
t h e y wo u l d wi t h l i n k s f r o m a v e r a g e s i t e s.
Gui de l i ne s
P a g e s e a r n mo z R a n k b a s e d o n t h e n u mb e r a n d q u a l i t y o f o t h e r p a g e s l i n k i n g t o t h e m. T h e h i g h e r
t h e q u a l i t y o f t h e i n c o mi n g l i n k s, t h e h i g h e r t h e mo z R a n k. mo z T r u s t i s d e t e r mi n e d b y c a l c u l a t i n g l i n k
“ d i s t a n c e ” b e t we e n a g i v e n p a g e a n d a s e e d e d t r u s t s o u r c e o n t h e I n t e r n e t, s u c h a s .e d u a n d .g o v
p a g e s.
A g r e a t a r t i c l e a b o u t L i n k T r u s t a n d A u t h o r i t y c a n b e f o u n d h e r e:
h t t p://www.o r a n g e s o d a.c o m/
b l o g/h o w- y o u r - t r u s t a u t h o r i t y - a f f e c t s - y o u r - r a n k i n g s/

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SOCI AL MEDI A
MENTI ONS & VI SI BI LI TY
Ana l ys i s
Of a l l t h e s i t e s t h a t we'v e a u d i t e d, Qu i c k S p r o u t h a s o n e o f t h e mo s t a c t i v e a n d d i v e r s e s o c i a l
p r e s e n c e s t h a t we'v e e n c o u n t e r e d. H e r e i s wh a t o u r a n a l y s i s f o u n d:
Re c omme ndat i ons
A t t h i s t i me, we d o n't b e l i e v e t h a t t h e r e i s a n y t h i n g b e t t e r y o u c o u l d b e d o i n g o n t h e s o c i a l f r o n t.
Y o u'r e v i s i b l e a n d a c t i v e o n a l l o f t h e b e s t s o c i a l p l a t f o r ms f o r y o u r t a r g e t a u d i e n c e, a n d y o u r
a u d i e n c e c o mme n t s r e g u l a r l y a n d i s e n g a g e d wi t h y o u r b r a n d.
Gui de l i ne s
Wh e n s o me o n e l i n k s t o a we b s i t e f r o m t h e i r we b s i t e, Go o g l e s e e s t h a t a s a n e n d o r s e me n t, a n d t h a t
e n d o r s e me n t i n c r e a s e s a we b s i t e ’ s a b i l i t y t o r a n k we l l. S o c i a l s i g n a l s h a v e a s i mi l a r e f f e c t.
Wh e n s o me o n e t we e t s o r s h a r e s a l i n k t o y o u r we b s i t e, t h a t i s s e e n a s a n e n d o r s e me n t mu c h l i n k a
l i n k. T h e “ t r u s t a n d a u t h o r i t y ” o f t h e p e r s o n wh o s e n t t h a t l i n k i s t r e a t e d j u s t l i k e t r u s t a n d a u t h o r i t y
f o r a we b s i t e, a n d i s b a s e d o n t h e a u t h o r i t y o f t h e s o c i a l u s e r. T o ma k e t h e mo s t o u t o f s o c i a l, t h e
k e y i s t o:
1.
Ma k e i t e a s y f o r p e o p l e t o s h a r e y o u r c o n t e n t s o c i a l l y, b y i n t e g r a t i n g s h a r i n g f e a t u r e s
t h r o u g h o u t y o u r we b s i t e, b l o g p o s t s, e t c.
2.
A n d t o c r e a t e c o n t e n t t h a t i s wo r t h y o f s h a r i n g, a n d t h e n r e a c h i n g o u t t o p e o p l e i n t h a t s p a c e
v i a s o c i a l c h a n n e l s t o a s k f o r f e e d b a c k a b o u t s a i d c o n t e n t.
F o r mo r e i n f o, c h e c k t h i s o u t:
h t t p://www.s e o mo z.o r g/b l o g/t h e - s o c i a l - me d i a - ma r k e t e r s - s e o -
c h e c k l i s t
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COMPETI TI VE LI NK COMPARI SON
Ana l ys i s
B e c a u s e Qu i c k S p r o u t d o e s n't h a v e o n e c o r e k e y wo r d f o c u s, a n d i n s t e a d t o u c h e s u p o n ma n y
d i f f e r e n t o n l i n e ma r k e t i n g a n d b u s i n e s s d i s c i p l i n e s, t h e r e a r e d o z e n s i f n o t h u n d r e d s o f we b s i t e s
t h a t o v e r l a p a s r a n k i n g c o mp e t i t o r s.
F o r t h a t r e a s o n, we i d e n t i fi e d a h a n d f u l o f i n d i v i d u a l s t h a t i n t e r s e c t wi t h Ne i l P a t e l i n t h e o n l i n e
s p a c e, a n d c o mp a r e d Qu i c k S p r o u t t o t h e i r we b s i t e s. Wh i l e Qu i c k S p r o u t h a s a s i g n i fi c a n t n u mb e r o f
i n b o u n d l i n k s, l i n k i n g r o o t d o ma i n s a n d s o c i a l s i g n a l s, i t i s s t i l l l a g g i n g b e h i n d o t h e r, s i mi l a r s i t e s.
T h e r e a r e n o s p e c i fi c r e c o mme n d a t i o n s f o r t h i s s e c t i o n, a s i t i s d i r e c t l y i n fl u e n c e d b y t h e g u i d e l i n e s
i n t h e p r e c e d i n g s e c t i o n s.
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CONCLUSI ON
Ov e r a l l, we f o u n d t h a t t h e S E O s i t u a t i o n o n Qu i c k S p r o u t.c o m i s f a r a b o v e a v e r a g e, p a r t i c u l a r l y i n
r e g a r d s t o o n - s i t e S E O. T h a t s a i d, t h e r e i s s t i l l r o o m f o r i mp r o v e me n t. B y wo r k i n g t o fi x t h e i s s u e s
i d e n t i fi e d i n t h i s a u d i t, y o u ’ l l b e a b l e t o a c h i e v e h i g h e r r a n k i n g s f o r mo r e k e y wo r d s, a n d f o r mo r e
c o mp e t i t i v e k e y wo r d s a s we l l.
We ’ r e c o n fi d e n t t h a t y o u wi l l g e t t h e r e, a n d we ’ r e h e r e t o h e l p!
I f y o u h a v e a n y
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