Organic Search Engine Optimization (SEO)

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18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Organic Search Engine Optimization (SEO)
The goal of search engine optimization (SEO) is to leave few landings to chance. The content of
the page and/or links to the page are optimized for very specific, carefully researched keywords
and phrases. Those keywords and phrases that are of most value for "organic" or "natural" search
engine optimization are those most likely to be used by prospective customers in their search
engines. Good choices will cause the site to rank higher in search engine results.
Glossary:
ALT text - HTML attribute that provides alternative text when non-textual elements, typically
images, cannot be displayed.
Favicon.ico associates a particular icon with your website in the bookmark.
Flash animation on a web site not very useful for SEO since search engines read text and Flash is
graphic based.
Impression is a single instance of an online advertisement being displayed.
Landing Page: sometimes known as a lead capture page, is the page that appears when a
potential customer clicks on an advertisement or a search-engine result link. The page will
usually display content that is a logical extension of the advertisement or link, and that is
optimized to feature specific keywords or phrases for indexing by search engines. Also valuable
in capturing PPC results and analysis.
Long tail keywords: are keyword terms which are less popular, less competitive and less
searched for, but when taken collectively, long tail keyword phrases can be responsible for
driving significant levels of website traffic
Link popularity: a measure of the quantity and quality of sites that link to your site.
Log file: file that records the activity on a Web server.
On-page SEO: how well your website's content is presented to search engines. This can often be
improved immediately. Even though on-page SEO contributes only about 25% to your overall
SEO score, it is worth tackling first since it can be improved quickly.
Off-page SEO: your site’s overall authority on the Web, which includes what other websites say
about your site. This can take time to improve.
(KEI) Keyword Effectiveness Index: compares the number of searches for a keyword with the
number of search results to pinpoint which keywords are most effective for your campaign.
Keywords: are used by Web surfers to describe what they hope to find when performing a Web
search. (AKA Keyword Phrase)
META tags: are tags to describe various aspects about a Web page. They include the site's title,
description and keywords along with other aspects. The information is read by the search
engines and not displayed on the web site.
Page view: is a request to load a single HTML page
Pay per click (PPC) or Cost per click (CPC): online advertising payment model in which
payment is based solely on qualifying click-throughs.
Pay per click search engine (PPCSE): search engine where results are ranked according to the
bid amount and advertisers are charged only when a searcher clicks on the search listing.
Pay per lead (PPL): online advertising payment model in which payment is based solely based
on qualifying leads.
Pay per sale (PPS): online advertising payment model in which payment is based solely based
on qualifying sales.
Search Engine: a program that indexes documents, then attempts to match documents relevant
to the users search requests.
Search Engine Optimization (SEO): the process of choosing targeted keyword phrases related to
a site, and ensuring that the site places well when those keyword phrases are part of a web
search.
Search engine spam excessive manipulation to influence search engine rankings, often for pages
which contain little or no relevant content.
Search engine submission: the act of supplying a URL to a search engine in an attempt to make
a search engine aware of a site or page.
Seed list: The list of words you are optimizing your site for and want high rankings for. The
words the web searchers would use to search in the search engine.
SERPs: Search Engine Results Pages
Sitemap: AnXML file that lists URLs for a site along with additional metadata about each Html
web page which lists all the URLs for the site and is linked from, at a minimum the home page.
There may also be an html site map at the home page.
Splash page: is a branding page before the home page of a Web site.