Course Contents of SEARCH ENGINE OPTIMIZATION

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18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Course Contents of SEARCH ENGINE OPTIMIZATION


Internet & Search Engine Basics

¾ Basics of Domain Names
¾ Search engines and directory
¾ How the search engine works
¾ Page Rank and Its Importance
¾ Understanding the SERP
¾ Using Search Operators
¾ Google Web Masters Tools
¾ Yahoo Site Explorer
Keywords Research and Analysis

¾ Keywords Basics
¾ Types of Keywords
¾ Keyword research
¾ Keywords Analysis tools
¾ Competition analysis
¾ Finding the good keywords
¾ Localized Keywors Research
Onsite Optimization

¾ Basics of onstite optimization for
SEO
¾ Importance of Filename in SEO
¾ Preparing Title Tags in page
¾ Preparing Meta Tags in page
¾ Copywriting and SEO Copywriting.
¾ SEO Snippets, header and footer
optimization
¾ Creating an txt, xml sitemaps
¾ Creating seo optimized content
¾ Image tag optimization.
¾ Restricting the protect area of
website
¾ Sitemap Generation Tools

Offsite Optimization

¾ Submission to search engines
¾ Directory Submissions
¾ Forum and Blog Signatures
¾ Press Releases & Blog Reviews
¾ Social Bookmarking and Networking
¾ Article & Video Submissions
¾ Types of Linking Methods
¾ Linking Building Methodology
¾ Paid Links Vs Free Links
Reports and Management

¾ Installing and using Google Analytics
¾ Basics of Google Analytics
¾ Visitors Trending
¾ Traffic Sources Analysis
¾ Keyword Analysis
¾ Creating Goals
¾ Automated Reports Generation
Search Engine Marketing Basics

¾ Search engine marketing basics
¾ Intro to Google Adwords
¾ Campaign Management
¾ Introduction to PPC
¾ Crearing Ads in Adwords
¾ Basics of Affliate Marketing
Useful SEO Topics

¾ Indepth Competitor research
¾ Black Hat SEO techniques
¾ Localization and Languages
¾ Site search functionality
¾ Removal of Virus from Website





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