RAZSOR websites have been developed on the back of extensive ...

belligerentgooseInternet και Εφαρμογές Web

26 Ιουν 2012 (πριν από 5 χρόνια και 3 μήνες)

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RAZSOR websites have been developed on the back of extensive research
to ensure that they are easy to use for both you and your customers,
driving more leads to your business whilst delivering you a fantastic return
on your investment.
Designed to convert
• Dealers can reflect their business values and stand out from the competition through a range of design
templates and colour combinations
• Key information is placed where buyers look first ensuring they get the information they want as quickly
as possible, meaning a better user experience for buyers and more leads for dealers
• Contact and location details clearly on display, meaning buyers are encouraged to contact dealers,
driving more leads to their business
Easy to customise and update
• The structure of a dealer’s website will already be built for them, with SEO integrated into the build;
a dealer simply needs to customise it to determine how it looks
• RAZSOR websites are fully customisable by dealers using an intuitive ‘what you see is what you get’
(WYSIWYG) interface
• WYSIWYG tool allows dealers to instantly see how their site will look as they make changes and saves
valuable time, which means they can spend more time selling on the forecourt
Easily found by search engines
1
• RAZSOR websites are search engine optimised (SEO) so that buyers can easily find them because
they appear higher up on search engine results pages
• This means RAZSOR sites are more likely to be seen in the search results than competitor websites
• RAZSOR websites are powered by Auto Trader, and optimised for search engines by award-winning
agency Reading Room
Websites that are proven to perform
• Because they are search engine optimised, RAZSOR websites deliver a 56% average increase in traffic
generated from search engines after 3 months
2
in addition to the traffic generated from Auto Trader
• RAZSOR websites not only drive more buyers to the dealer’s website, but once there, they spend more
time browsing stock, with a 99% increase in advert views
2
on RAZSOR websites
• On average, RAZSOR websites can deliver 27 qualified leads per month
3
, and if you convert 1 in 4 of these
into sales you could see an ROI of over £4,500 per month
Which package?
Enhanced Plus: A custom branded website with advanced SEO technology for optimal lead generation.
Enhanced: An enhanced design with in-built SEO best practice.
Express: A simple, cost effective method of driving leads.
1. N.B. It can take a minimum of 3 months for dealers to start seeing the effects of SEO.
2. Auto Trader vs RAZSOR, January 2011.
3. RAZSOR internal stats January 2011, based on call data only.
ExpRESS

£18.50 pER WEEk*
package contents:
Standard Website: Delivering Search Engine Optimisation (SEO) best practice and designed
for conversion.
Stock Export Standard: Dealers can export stock to other ‘free to advertise’ classified websites including
Oodle, Preloved, Vivastreet and Gumtree without having to re-enter the information for that stock.
Featured Stock: Stock is highlighted on the dealer’s homepage. When directed through from a search
on Auto Trader, relevant stock is displayed to continue the user’s search seamlessly.


No oFFErS AVAILABLE
EnhAncED

£32.50 pER WEEk
package:
Standard Website: Delivering Search Engine Optimisation (SEO) best practice and designed for
conversion, through forms delivering leads direct to you. Standard Websites include quick and advanced
search functionality to deliver search results relevant to a consumer’s needs.
Social Network Links: Social Network Links mean that visitors to your website can share stock they’ve seen
on your website across the social media networks, increasing your website’s online visibility.
Suggested Associated Vehicles: When a buyer views a specific car on your RAZSOR website, other cars
of the same make and model that you have in stock are visible, encouraging the buyer to spend more time
on the site browsing stock.
Featured Stock: Stock is highlighted on your homepage. When directed through from a search on Auto
Trader, relevant stock is displayed to continue the user’s search seamlessly.
Forecourt Banners: Forecourt Banners offer you space on your homepage where you can promote any offers
and services you may wish to bring to the attention of your customers.
Stock Export Standard: Export your stock to other ‘free to advertise’ classified websites including Oodle,
Preloved, Vivastreet and Gumtree without having to re-enter the information for that stock.

oFFEr
Get an additional 3 months free when dealers sign up to a 12 month contract.
(This is the advertised offer).
OR
Sign up for 6 months and if we can’t prove the power of their website’s performance after this
period, they can revert to their old Auto Trader website or cancel if their previous website was from
another provider.
EnhAncED pluS
£42.50 pER WEEk
package:
Standard Website: Delivering Search Engine
Optimisation (SEO) best practice and designed for
conversion, through forms delivering leads direct
to you. Standard Websites include quick and advanced
search functionality to deliver search results relevant
to a consumer’s needs.
Social Network Links: Social Network Links mean
that visitors to your website can share stock they’ve
seen on your website across the social media
networks, increasing your website’s online visibility.
Suggested Associated Vehicles: When a buyer views
a specific car on your RAZSOR website, other cars
of the same make and model that you have in stock
are visible, encouraging the buyer to spend more time
on the site browsing stock.
Featured Stock: Stock is highlighted on your
homepage. When directed through from a search
on Auto Trader, relevant stock is displayed to continue
the user’s search seamlessly.
Forecourt Banners: Forecourt Banners offer you s
pace on your homepage where you can promote
any offers and services you may wish to bring to the
attention of your customers.
Stock Export Standard: Export your stock to other
‘free to advertise’ classified websites including Oodle,
Preloved, Vivastreet and Gumtree without having to
re-enter the information for that stock.
SEo Pack: RAZSOR, in collaboration with leading
SEO experts, will use information provided by you
about your business to ensure that your website text
is optimised for conversion. These details will also
be submitted to online business directories to further
optimise the website.
oFFEr
Get an additional 3 months free when dealers sign up to a 12 month contract.
(This is the advertised offer).
OR
Sign up for 6 months and if we can’t prove the power of their website’s performance after this
period, they can revert to their old Auto Trader website or cancel if their previous website was from
another provider.
Homepage Video: You have the ability to display
video content on your homepage. The video will be
produced by 51 Media and feature high quality
content with a professional voiceover, which will
demonstrate the value that your dealership provides
and build trust in the services you provide.
Vehicle Video: You are able to have professional
videos made of a specific vehicle. Like the Homepage
Video, these will improve the website’s SEO ranking
through deep links.
Bespoke Banner: You can have bespoke website
banners created for your RAZSOR website, allowing
you to customise it even further and build your brand
presence online.
Bespoke Background: Bespoke backgrounds allow
you to have images of your dealership as the
background for their RAZSOR website, helping you
to build your brand.
Showcase Vehicle: Dealers are able to select specific
vehicles to appear on the home page as ‘Car of
the Week’. These could be vehicles that the dealer
has offers available on, or great value cars.
Professional Dealership Photos from Image Services:
Professional photographers from our partners at
Image Services will come to your dealership and take
14 photographs for use in the Homepage Video or
Homepage Video Redesign. This service does not
include proofing, editing or changes requested. Image
Services will submit the photographs to 51 Media
on your behalf to be used in the Homepage Video.
BOOStERS
Optional product boosters can be added to any package (where these are
not already part of the dealer’s chosen package):
ExpressDescriptionBooster
homepage
Video
£5
weekly
£5
weekly
£5
weekly
£10
weekly
£50
one off charge
£110
one off charge
Forecourt
Banners
Showcase
Vehicles
premium
Stock Export
professional
photography
from Image
Services
homepage
Video
Redesign
Enhanced Enhanced plus
price
You have the ability to display video
content on your homepage.
The video will be produced by 51
Media and feature high quality content
with a professional voiceover, which
will demonstrate the value that your
dealership provides and build trust
in the services you provide.
Professional photographers from our
partners at Image Services will come
to your dealership and take 14
photographs for use in the Homepage
Video or Homepage Video Redesign.
This service does not include proofing,
editing or changes requested. Image
Services will submit the photographs
to 51 Media on your behalf to be used
in the Homepage Video.
Submit 20 new dealership images
to 51 Media who will produce a new,
professionally voiced video hosted
on Youtube for use with your existing
RAZSOR Homepage Video product.
You will be able to select from using
any of the videos you’ve had built to
be displayed on your RAZSOR Website
however you cannot show more than
one video at a time.
Dealers are able to select specific
vehicles to appear on the home page
as ‘Car of the Week’. These could be
vehicles that the dealer has offers
available on, or great value cars.
In addition to the sites available with
Stock Export Standard, dealers can
also easily upload their stock to eBay
Motors and Motors.co.uk.
Forecourt Banners offer you space
on your homepage where you can
promote any offers and services you
may wish to bring to the attention
of your customers.
Who are our partners?
51Media: 51Media specialise in web design and new media design and use their skills to create the
Homepage Videos for RAZSOR websites.
reading room: Reading Room are an award-winning digital intelligence agency who work with leading
brands across the globe. They are RAZSOR’s SEO expert partners and will assist dealers as part of the
SEO Pack.
Image Services: Image Services will come to the dealership and take 14 photographs for use in the
Homepage Video or Homepage Video redesign.
hIntS AnD tIpS

Dealer portal login for WYSIWYG tool demonstration:
Username: live_dealer9@tradermedia.org.uk
Password: Passw0rd
Memorable word: razsor

Once you have logged in, select the ‘Website Manager’ option from the ‘Select Application’ drop down menu.
Woorank (www.woorank.com): Use this to compare a dealer’s existing website with a RAZSOR
website to demonstrate the effectiveness of SEO.
Google Listing Index: Enter ‘site: [dealer’s URL]’ in Google to show a dealer how many pages they
have indexed in Google – the more they have, the more customers are likely to click through to
the website. E.g. enter ‘site: www.autotrader.co.uk’.