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November

2011

$99

2012BIandInformation

ManagementTrends

Our

542
respondents

say

mobile,cloud

computing

and,

above

all,analytics

are

making

their

mark

within

nearly

every

IT

category.That’s

the

case

despite

the

fact

that
63%
worry

about

data

security

in

using

SaaS/cloud
-
based

BI/analytics

and

47%

foresee

integration

issues.



ByDougHenschen














Report

ID:R3551111



Next


rep
o
rts

reports.informationweek.com

CONTENTS

Previous

Next

rep
o
rts

3

4

5

6

7

10

13

17

19

24

29

Author’s

Bio

Executive

Summary

Research

Synopsis

The2012OutlookforBIandInformationManagement

Advanced

Analytics

Defined

P&G

Gets

Predictive

BI

on

an

iPad?

Cincinnati

Zoo

Goes

Mobile

Warming

Up

to

the

Cloud

Parallels

in

Data

Management

Appendix

Figures

6

7



8



9

Figure

1

Interest

in

BITechnologies

Figure

2

Factors

Driving

Interest

in

Cloud
-
Based

BI/Analytics

Figure

3

Factors

Driving

Interest

in

Advanced

Analytics

Figure

4

Extent

ofTechnology

Use

for


Sharing

BI/Analytic

Insights

10

Figure

5

Extent

of

Information


ManagementTechnology

Use

11

Figure

6

Utilizing

BI

and

Analytics

12

Figure

7

Impediments

to

Information


Management

Success

13

Figure

8

User

BI/Analytics

Access

14

Figure

9

BI/AnalyticsVendors

15

Figure

10

Information

Management


Technologies

in

Use

16

Figure

11

Most

Important

BI/Analytics


Features

17

Figure

12

BI/Analytics

Deployment

18

Figure

13

Barriers

to

Enterprisewide


BI/Analytics

Adoption

19

Figure

14

ConcernsWith

Cloud
-
Based


BI/Analytics

20

Figure

15

Factors

Driving

Interest

in

Social

Network

AnalysisTechnologies

21

Figure

16

Technologies

Used

to

Share


BI/Analytic

Insights

22

Figure

17

Utilizing

BI

and

Analytics:


2012

vs.2010

23

Figure

18

Implementation

Goals

24

Figure

19

Consolidation

Motivation

25

Figure

20

Factors

Driving

Interest

in


Master

Data

Management

Systems

26

Figure

21

Factors

Driving

Interest

in


Cloud
-
Based

Data

Marts

orWarehouses

27

Figure

22

Factors

Driving

Interest

in


NoSQL/Alternative

Data

Management

29

Figure

23

Current

or

Planned

Use

of


BI/AnalyticsVendors

30

Figure

24

JobTitle

31

Figure

25

Revenue

32

Figure

26

Industry

33

Figure

27

Size

reports.informationweek.com

TABLE

OF

November2011

2

BI

Trends

for

2012

Previous

Next

BI

Trends

for

2012



















































November2011

3


Table

of

Contents



















































reports.informationweek.com


rep
o
rts















DougHenschen
is

executive

editor

of

InformationWeek
,where

he



covers

the

intersectionof

enterprise

applications

with

information



management,businessintelligence

andanalytics.He

previously



servedas

editor

in

chief

of

IntelligentEnterprise

andhe

hascovered

Doug

Henschen

InformationWeekReports



IT

forthe

last

13

years

of

his

29
-
yearcareer

inpublishing.





























©

2011

InformationWeek,Reproduction

Prohibited

SUMMARY

Previous

Next

EXECUTIVE

rep
o
rts







Our
InformationWeek
2012BusinessIntelligence,
Analytics

andInformationManage
-


ment

Surveyshows

the

old

practice

of

following

the

money

using

lagging

financialin
-


dicators

to

guide

a

company’s

decisions

giving

waytothe

forward
-
looking

approachof


following

the

data.Organizations

are

gathering,managing

andanalyzing

notonlymore


information

but

more

types

of

information,all

withthe

ideaof

using

advancedpredictive


and

statistical

analytics

to

improve

internal

operations,get

closerto

customers,selland


market

products

more

effectively

across

physicaland

digitalcommerce

channels,and


outperformthe

competition.



Other

top
-
line

trends:Slightly

fewer

respondentshave

standardizedonone

ora

few


BI/analytics

products

deployed

throughoutthe

company

vs.ourprevious

survey.Just8%


give

allemployees

access

to

BI/analyticsdata.And

the

number

of

respondentsciting


data
-
quality

problems

as

a

barrier

toadopting

BI/analyticsproducts

enterprisewide

fell


nine

points,to

46%.

BI

Trends

for

2012



















































November2011

4


Table

of

Contents



















































reports.informationweek.com

SYNOPSIS

November2011

5

Previous

Next

RESEARCH

Methodology

InformationWeek

surveyedbusiness

technologydecision
-
makersat

NorthAmerican

companies.The

surveywas

conductedonline,andrespondents

were

re
-

cruitedvia

an

email

invitationcontaining

anembeddedlink

tothe

survey.The

emailinvi
-

tation

was

sentto

qualified

InformationWeek

subscribers.

rep
o
rts







SurveyName

InformationWeek

2012

Business

Intelligence,Analyticsand

Information


ManagementSurvey



SurveyDate

October

2011



Region

NorthAmerica



NumberofRespondents

542



Purpose

To

examine

adoption

trendsandstrategiesaround

businessintelligence,


analyticsand

information

management.

BI

Trends

for

2012


Table

of

Contents













ABOUT

US


InformationWeekReports’

analysts

arm

business

technol
-

ogy

decision
-
makers

with

real
-

world

perspective

based

on

qualitative

and

quantitative

re
-

search,business

and

technology

assessment

and

planning

tools,

and

adoption

best

practices

gleaned

from

experience.

To

contact

us,write

to

manag
-

ing

director
ArtWittmann

at

awittmann@techweb.com,

content

director

Lorna

Garey

at

lgarey@techweb.com,

editor
-
at
-
large

Andrew

Conry
-
Murray

at

acmurray@techweb.com,

and

research

managing

editor

HeatherVallis

at

hvallis@techweb.com.

Find

all

of

our

reports

at

reports.informationweek.com


reports.informationweek.com

Veryimportant
5

Analysisof

bigdata,particularlyunstructured/nonrelationaldata

Software
-
as
-
a
-
service/cloudcomputing
-
basedBI/analytics

Advancedanalytics(predictive/statisticalanalysis,etc.)

3.7

3.8

3.6

3.7

3.4

3.6

3.6

3.6

3.6

3.6

3.4

3.3

3.4

Advanceddatavisualizationcapabilities

3.3

3.4

3.1

3.1

Socialmedia/socialnetworkanalysis

2.8

2.7

Exceptionmanagement

1
Notimportant

In
-
memoryBI/analytics

Internet
-
stylequerying

CollaborativeBI

EmbeddedBI

N/A

MobileBI

2.6

2.6

Note:

Mean

average

ratings

analytic

offerings.

Our

InformationWeek

Re
-

ports
2012BusinessIntelligence,Analyticsand

Information

Management

Survey

shows

mo
-

bility

and

cloud

trends

are

also

making

their

mark

in

these

important,

data
-
centric

cate
-

gories.

As

we

learned

from

the

542

business

technology

professionals

who

responded

to

our

October

2011

survey,

mobile

interfaces

aimed

at

easing

and

spreading

access

to

BI

and

analytic

insights

are

very

much

in

de
-

mand,with44%ofBIandanalyticsprofession
-

als

now

planning

to

add

such

smartphone
-

and

tablet
-
basedoptions.


Cloud

computing

is,

of

course,

one

of

the

hottest

topics

in

the

IT

industry

in

general.

But

as

the

de

facto

data

stewards

of

the

en
-

terprise,

BI

and

information

management

professionals

have

had

reservations

about

mixing

internal

data

and

this

relatively

new

computingparadigm.Concernsarestillthere,

mainly

about

data

security

and

data
-
integra
-

tion

between

on
-
premises

systems

and

cloud
-
basedinfrastructure,butthisyear’ssur
-

vey

shows

that

resistance

is

ebbing

and

IT

professionals

are

giving

cloud
-
based

BI,

analysis

and

information

management

seri
-

ous

consideration.



November2011

6

Previous

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Please

rate

the

level

of

interest

within

your

organization

in

the

following

leading
-
edge

BI

technologies.Please

use

a

scale

of

1

to

5,


where

1

is

"not

interested"

and

5

is

"extremely

interested."



2012

2011




























R3551111/11


Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics

or

statistical

analysis

software


Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals




R

reports.informationweek.com


rep
o
rts





The2012Outlook

for

BI

andInformation

Management

BI

Trends

for

2012

Table

of

Contents



Name

a

technology

category

applications,



middleware,

hardware,

services

and

you’re



likely

to

spot

new

mobile,

cloud
-
based

and

Figure1


InterestinBITechnologies

Providesbettercapabilitiesthanconventionalsoftware

Providesdatamanagementinfrastructurewelack

38%

SaaS/cloud
-
basedBI/analyticsarenotcurrently

ofinteresttomyorganization

36%

36%

31%

33%

WeuseSaaS/cloudoptionswhereverpossible

21%

MinimalneedforITstaff/support

24%

27%

19%

Rapiddeployment

12%

Lowoverallcost

Lowinitialcost

10%

7%

5%

Other

3%

2%

16%

36%

Easywaytosupportmultiplelocationsand/ormobile/remoteusers

46%

55%

39%


Butifthere’soneubertrenddominatingthe

BI

and

information

management

domain,it’s

thecontinuingriseinimportanceofanalytics,

particularlyadvancedstatisticalandpredictive

analytics.Forthethirdyearinarow,surveyre
-

spondents

rated

advanced

analytics

as

the

most

compelling

among

a

dozen

leading
-

edge

technologies.Onceanelite

nichewithin

thelargerBImarket,analyticshasbecomethe

proverbial

tail

wagging

the

dog,with

vendors

and

practitioners

alike

making

analytic

capa
-

bilities

and

initiatives

their

top

priority.The

trend

goes

hand

in

hand

with

rising

informa
-

tion

management

interest

in

using

large

data

sets

(also

known

as

”big

data“)

to

foresee

risk,

anticipate

customer

demand,

and

formulate

moresuccessfulproductandserviceofferings.


AdvancedAnalyticsDefined


There’sgoodreasonforalltheinterestinan
-

alytics;it’satechnologythatcanhelpyoupre
-

dictcustomerneedsandwants,optimizefac
-

tory

output

to

be

in

tune

with

changing

market

conditions,circumvent

imminent

sys
-

tem

outages

or

equipment

failures,

mitigate

financial

risks,

or

formulate

winning

pricing

strategies.Name

a

business

scenario,and

ad
-

vanced

analytic

techniques

can

likely

be

ap
-

plied

to

make

better,

preemptive

decisions

rather

than

reacting

to

unanticipated

prob
-

lems

orfailureslater.



November2011

7

Previous

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R3551111/13


Note:

Multiple

responses

allowed


Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics



or

statistical

analysis

software


Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals



R

2012

2011

FASTFACT

55%

of

our

survey

respondents

say

lower

overall

cost

drives

interest

in

cloud
-
based

BI/analytics.

reports.informationweek.com

rep
o
rts

BI

Trends

for

2012

Table

of

Contents

Figure2


FactorsDrivingInterestinCloud
-
BasedBI/Analytics


What

factors

are

driving,or

would

drive,your

organization's

interest

in

software
-
as
-
a
-
service/cloud


computing
-
based

BI/analytics?


That’s

the

key

contrast

with

what

is

now

sometimes

disparagingly

dubbed

“rear
-
view
-

mirror

BI.”

Whereas

business

intelligence

has

long

been

associated

ad

hoc

query,

analysis

and

reporting

activities

that

explore

and,

perhaps,

extrapolate

based

on

historical

data

advancedanalyticsapplystatisticaland

predictive

algorithms

to

come

up

with

calcu
-

lated,predictivemeasures,scoresormodels.


Yourlevelofsophisticationonthespectrum

between

BI

and

advanced

analytics

is

usually

the

difference

between

reactive

and

proac
-

tive

decision
-
making.

Summary

statistics,

queries,reports,andeventhreshold
-
triggered

alerts

and

low
-
latency

dashboards

based

on

historicalinformationarerear
-
viewmirror.It’s

apictureofwhereyou’vebeen.Thereisamid
-

dlegroundofsimpleanalyticswherebytrend
-

ing

or

algebraic

predictions

might

give

you

some

idea

of

what

to

expect

in

terms

of

pro
-

duction

orsales.


Advanced

analytics

are

far

more

sophisti
-

cated,supporting

techniques

such

as

statisti
-

cal

analysis,

forecasting,

correlation

and

pre
-

diction.

Where

trend

analysis

will

simply

extrapolate

last

quarter’s

sales

velocity

into

the

next

quarter,

a

sophisticated

predictive

model

might

take

into

account

seasonality,

historical

sales

patterns

and

correlations

be
-

tween

strong

and

weakquarters,even

the

ef
-

fects

of

weather

or

macroeconomic

condi
-

Previous

Next

R3551111/12

73%


75%

49%


46%



45%

52%

38%

Desiretoidentifybusinessrisk




Needtostayincompliancewithlawsorregulatoryrequirements




31%

Other


2%


2%

Advancedanalyticsarenotapriorityformyorganization



12%




15%


Note:

Multiple

responses

allowed

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals

reports.informationweek.com

rep
o
rts

BI

Trends

for

2012

Table

of

Contents

Figure3


FactorsDrivingInterestinAdvancedAnalytics


What

factors

are

driving,or

would

drive,your

organization's

interest

in

using

advanced

analytics?



2012

2011


Desiretooptimizebusinessoperations





Desiretopredictpromisingnewbusinessopportunities

November2011

8

R

mostly

a

matter

of

domain
-

and

company
-

specific

work

that

is

taken

on

by

data

model
-

ers

and

statisticians,

many

with

PhD
-
level

training.


With

so

many

vendors

now

painting

them
-

selves

as

analytics

specialists,the

distinction

between

the

conventional

BI

and

advanced

analytic

markets

is

getting

increasingly

blurry.

IDC

sales

figures

for

2010

cast

SAP

Business

Objects,

IBM

(mostly

Cognos),

Ora
-

cle,

Microsoft

and

SAS,

in

that

order,

as

the

leaders

in

BI

query,

analysis

and

reporting

tools.The

leading

commercial

providers

of

advanced

analytic

tools,meanwhile,are

SAS,

IBM

(mostly

SPSS),Microsoft,FICO

and

Tibco

(Spotfire),

in

that

order,

though

it

should

be

noted

that

the

open

source

R

community,

whichhasseveralcommercialpromotersand

support

providers,

has

a

large

and

growing

presence

in

advanced

analytics.


Yourdeepestdataprosknowthedifference

between

simple

and

advanced

analytic

tech
-

niques

because

the

hardest

and

most

prized

insights

the

ones

that

drive

true

competi
-

tive

advantage

usually

require

a

lot

of

blood,sweatandtears.Gettingpredictiveand

proactive

is

hard

work,

at

least

for

the

initial

technology

setup

and

change

in

cultural

ap
-



November2011

9

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7%

27%

9%


21%






23%

24%

20%


24%






28%

Usedextensively

Usedonalimitedbasis

Planneduse

Spreadsheets/MicrosoftExcel




70%

Reports(formattedPDF/HTMLsentbyemailoraccessedonline)



60%

Queryandanalysissoftware(e.g.,in
-
memorywhat
-
ifplanning,OLAPcubes,etc.)


31%

37%

Dashboards(drillable/interactivedata
-
visualizationinterfaces)






30%

42%

Scorecards(comparingperformancetopredefinedgoals)





25%

39%

Alerts(email,SMS,etc.,forexceptions/thresholds)




24%

36%

EmbeddedBI(charts/datavisualizationswithinbusinessappsorportals)



17%

43%

Mobile(smartphone
-
ortablet
-
based)dashboards/datavisualizations


5%

20%

44%

Base:

414

respondents

using

or

planning

to

deploy

BI,

data

analytics

or

statistical

analysis

software

Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology


professionals,

October

2011

R3551111/3

reports.informationweek.com


rep
o
rts






tions.Yes,some

pretty

sophisticated

prebuilt

algorithms

can

be

built

into

applications

and

analysis

tools,

but

advanced

analytics

is

Table

of

Contents



BI

Trends

for

2012






Figure4


ExtentofTechnologyUseforSharingBI/AnalyticInsights


To

what

extent

are

the

following

technologies

used

to

share

BI/analytic

insights

within

your

organization?

Documentimaging/capture(scanningandopticalcharacterrecognition)

14%

11%

12%

Hadooporothernonrelational("NoSQL")processingplatforms

16%

22%

26%

33%

18%

High
-
scaledatamart/datawarehousesystems

supportingmassivelyparallelprocessing

Tricklefeed/changedatacapturetechnologies

On
-
premisesdatamart(s)/datawarehouse(s)

Masterdatamanagementsystems/software

On
-
premisesdocument/recordrepository

21%

21%

Cloud
-
baseddocument/recordrepository

Cloud
-
baseddatamart(s)/warehouses

Complexevent
-
processingtechnology

17%

Data
-
cleansing/data
-
qualitytools

15%

Dataintegrationsoftware(ETL)

30%

19%

18%

13%

Datafederationsoftware

12%

18%

19%

12%

5%

36%

35%

31%

30%

16%

17%

13%

15%

3%

11%

16%

15%

14%

10%

6%

6%

6%

12%

proach,

but

it

generally

produces

break
-

throughresults.

P&GGetsPredictive


Proctor

&

Gamble

has

bought

into

the

pre
-

dictive

imperative

in

a

big

way.The

goal

of

a

nearly

two
-
year
-
old

Business

Sufficiency

pro
-

gramatP&Ghasbeentoenableexecutivesto

predict

market

share

and

other

performance

indicators

six

to

12

months

out.

Using

SAS

tools

for

statistical

analysis,the

company

de
-

veloped

dozens

of

analytic

models

to

assess

production,

shipments,

sales

and

market

share;sales

trends

by

country,territory,prod
-

uct

line,chain

and

store;media

and

advertis
-

ing

activities;

and

regional

and

country
-
spe
-

cificeconomic

conditions.


Theseanalyticmodelsarepredictiveandex
-

ception
-
oriented,so

they

help

executives

see

into

the

future

and

address

looming

prob
-

lemswithproduction,sales,distribution,mar
-

ketingormerchandisingperformancebefore

they

lead

to

actual

financial

shortfalls.As

our

survey

shows,

BI

and

analytics

professionals

arelookingbeyondfinancialanalysis(already

being

done

by

74%

of

respondents),

and

they’readdingorplanningtoaddprocessop
-

timization

(40%),

customer
-
relationship

(36%),

risk

analysis

(34%)

and

forecasting

(32%)measuresto

the

mix.


A

key

point

here

is

that

financial

analysis

is

Previous

Next


R3551111/19




November2011

10


Base:

431

respondents

involved

with

information

management

technologies


Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology



professionals,

October

2011



R

reports.informationweek.com

rep
o
rts

BI

Trends

for

2012

Table

of

Contents

Figure5


ExtentofInformationManagementTechnologyUse


To

what

extent

are

the

following

systems/technologies

used

within

your

organization?



Usedextensively

Usedonalimitedbasis

Planneduse

Customerrelationshipmanagement

Operationalprocessoptimization

Business
-
activitymonitoring

68%

74%

59%

55%

Corporategovernance

Productdevelopment

Competitiveanalysis

45%

43%

Productmarketing

Riskmanagement

Financialanalysis

Fraudprevention

38%

37%

35%

Salestracking

30%

28%

Forecasting

24%

26%

19%

21%

32%

19%

36%

40%

29%

31%

27%

34%

30%

cusingoncustomersatisfaction,reducingrisk

and

doing

a

better

job

of

forecasting

gives

you

an

opportunity

to

do

something

about

future

performance.


P&G

analytic

models

are

delivering

such

measures,andthekeyperformanceindicators

they

serve

up

are

shared

with

executives

and

managers

through

dashboards,

charts

and

easy
-
to
-
read

data

visualizations

rendered

through

Tibco

Spotfire

software.

Predictions

are

revised

and

refined

as

each

next

month

and

quarter

approaches

and

actual

perform
-

ance

data

rolls

in;

the

range

of

possible

out
-

comes

naturally

narrows

as

the

projected

pe
-

riod

gets

closer.


P&G

analysts

don’t

just

offer

one

prediction

for

each

model;they

scope

out

the

range
-
of
-

performance

possibilities

so

managers

can

devise

backup

plans

in

case

expectations

don’tholdup.Andasthecurrentquarterand

next

quarter

approach,executives

turn

to

yet

anothersetofanalyticmodelsthathelpthem

decide

on

actions,

such

as

changing

pricing,

doingmoreadvertising,revampingmerchan
-

dising

or

rebalancing

plans

to

promote

the

productsthataresellingwellwhiledeempha
-

sizing

those

that

aren’t.


Once

again,

what
-
if

scenario

planning

is




November2011

11

Previous

Next

Currentuse

Planneduse

Base:

414

respondents

using

or

planning

to

deploy

BI,

data

analytics

or

statistical

analysis

software

Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology


professionals,

October

2011

R3551111/5

R

FASTFACT

40%

of

respondents

are

adding

or

plan

to

add

process

optimization

to

their

BI/analytics

mix.

reports.informationweek.com


rep
o
rts






an

after
-
the
-
fact

measure

of

performance,

whereas

improving

operational

processes

(such

as

manufacturing

and

distribution),fo
-

BI

Trends

for

2012

Table

of

Contents

Figure6


UtilizingBIandAnalytics


How

do

you

utilize

or

plan

to

utilize

business

intelligence/analytics?

59%

59%

Integratingdata(e.g.,extract,transform,loadordatafederation)

Copingwithrapidlyincreasingvolumesofdataand/orcontent

Reducingdatalatencyandsupportingfasterdecisionmaking

Organizingandmaintainingdatamodelsand/ortaxonomies

Maintainingreliableandresponsivedatamarts/warehouses

46%

49%

Cleansing,dedupingorensuringconsistentdata

41%

51%

Accessing/managingcontentsuchasWordfiles,

emailmessagesandpresentations

40%

37%

37%

Extractingdata/transactionalinformation

frompaper
-
basedformsanddocuments

Accessingrelevant,timelyorreliabledata

32%

33%

Processinghigh
-
velocitydatastreams

30%

28%

24%

25%

26%

24%

24%

10%

10%

Other

3%

6%

R

Profitsheldupasaresultofthoseactions,but

the

company

reported

(and

clearly

knew

to

expect)

market

share

slippage

in

certain

ar
-

eas.Inatougheconomy,there’sonlysomuch

you

can

do,even

with

early

proactive

action,

tomaintain

allaspects

of

performance.


Before

the

Business

Sufficiency

program,

P&G

managed

by

trying

to

pull

together

re
-

ports

and

correlate

information

out

of

a

se
-

ries

of

reporting

silos.Individual

country

and

product
-
line

managers

could

see

their

own

performance,

but

developing

cross
-
enter
-

prise

comparisons

and

goals

required

labor
-

and

time
-
intensive

data

manipulation

and

analysis.

Supportinginfrastructurefordatagathering

and

data

mining

has

helped

synthesize

data

analysis,andtheresultingadvancedanalytics

have

helped

P&G

get

to

a

holistic,

forward
-

looking

view.“The

key

business

benefit

is

the

speed

of

decision
-
making,”

says

Guy

Peri,

head

of

P&G’s

business

analytics

unit.

Deci
-

sions

that

used

to

require

as

long

as

a

month

of

data
-
gathering

and

research

can

now

be

made

within

a

day,

Peri

says.

It’s

a

textbook,

best
-
practice

case

of

using

predictive

insight

tomove

towardproactive

action.


November2011

12

Previous

Next

reports.informationweek.com


rep
o
rts






baked

into

the

analytic

process,so

managers

can

see

all

impacts.In

its

most

recent

quarter,

forexample,P&Gincreasedpricestomakeup

formanufacturingcommoditycostincreases.

Table

of

Contents

Note:

Multiple

responses

allowed

Base:

431

respondents

in

October

2011

and

302

respondents

in

September

2010

involved

with

information

management

technologies

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals

R3551111/18

2012

2011



BI

Trends

for

2012






Figure7


ImpedimentstoInformationManagementSuccess


With

your

organization's

experience

in

mind,what

are

your

organization's

biggest

impediments

to

success

related


to

information

management?

75%

81%

65%

67%

58%

61%

63%

52%

55%

52%

C
-
levelcorporateexecutives(includingVPs)

50%

52%

28%

32%

Everyemployeeandpartner

Externalsuppliers/partners

Line
-
of
-
businessmanagers

Customer
-
servicereps

Knowledgeworkers

Financialmanagers

24%

25%

12%

16%

Businessanalysts

ITmanagement

Allemployees

Salesforce

Customers

6%

8%

12%

11%

2%

2%

forms

and

infrastructure

for

data

processing

andanalysis.


BIonaniPad?


Whether

it’s

a

“rear
-
view
-
mirror”

report,

a

real
-
timedashboardoraforward
-
lookingan
-

alyticprojection,BIandanalyticsprofessionals

tellusthey’reeagertoconsumethatinforma
-

tion

through

mobile

BI

interfaces.

For

now,

mobile

BI

is

the

least
-
used

means

of

sharing

BI

and

analytic

insights,

used

extensively

by

only

5%

and

on

limited

basis

by

only

20%

of

our

respondents.

However,

a

whopping

44%

of

respondents

say

they’re

planning

to

add

mobile

BI

interfaces

the

highest

planned
-

use

percentage

by

far

among

eight

BI

tech
-

nologies

discussed.


Are

these

respondents

simply

going

along

with

the

mobile

mania

of

the

times?

Indeed,

it

seems

there’s

no

category

of

technology

thathasn’tbeensweptupinthesmartphone

and

tablet

craze.BI,analytics

and

information

managementarenodifferent.BI
-
specificmo
-

bile

options,

like

Cognos

Go

Mobile,

started

showingupasearlyas2006,anditseemslike

every

year

vendors

are

introducing

new

ver
-

sions

promising

better

usability

and

compat
-

ibilitywith

the

latestdevices.



November2011

13

Previous

Next

reports.informationweek.com



rep
o
rts







Analyticsisalsomakingitsmarkininforma
-

tionmanagement,anarenainwhichso
-
called

big

data

is

radically

changing

database

plat
-

BI

Trends

for

2012

Table

of

Contents

Note:

Multiple

responses

allowed

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals

R3551111/2

R

2012

2011

Figure8


UserBI/AnalyticsAccess


Which

of

the

following

users

have

access

to

or

utilize

BI/analytics

today?

2010,early

BI

adopters

included

vendors

Mi
-

croStrategy,Pentaho,QlikTechandthird
-
party

independent

MeLLmo,

maker

of

the

Roambi

platform.In2011,itseemseveryotherBIven
-

dorjumpedontheiPadbandwagon,withAc
-

tuate,

IBM

Cognos,

InformationBuilders,

Jaspersoft,LogiXML,Oracle,SAP

BusinessOb
-

jects,

SAS,Tableau

and

Tibco

Spotfire

intro
-

ducing

new

or

improved

iPad

(and,

in

some

cases,Android

tablet)

apps

or

browser
-
based

interfaces.


The

wave

of

new

would
-
be

iPad

competi
-

tors,thecontinuingevolutionofsmartphones

andtheemergenceofHTML5,inparticular,in

2011,havegivenrisetoabitofsoul
-
searching

onthepartofBIandothervendors.Theques
-

tionbecame,“Shouldwecontinuetodevelop

device
-

and

mobile
-
operating
-
system
-
native

mobile

apps

at

great

expense,

or

should

we

look

to

standards

to

ease

the

development

burden?”


The

promise

of

HTML5

is

to

be

able

to

write

Web
-
based

applications

once

and

deliver

Previous

Next

reports.informationweek.com



rep
o
rts





WhenApplesinglehandedlyestablishedthe

tablet

as

a

new

must
-
have

mobile
-
device

form

factor

with

the

launch

of

the

iPad

in

Table

of

Contents

Currentlyusing

46%

32%

29%

25%

21%

18%

16%

10%


8%


6%


5%


5%


3%


3%


3%


2%


2%


2%


2%


2%


2%


2%


1%


1%


0%

Planningtouse

7%

6%

5%

6%

2%

6%

4%

5%

3%

3%

1%

2%

2%

2%

2%

1%

0%

3%

3%

2%

2%

2%

1%

1%

2%

Evaluated,butnot


selectedforuse


8%

10%

11%


8%

12%


8%


8%


7%


8%


7%


8%


7%


6%


5%


5%


5%


4%


4%


5%


6%


3%


3%


6%


5%


5%

Currentlyevaluating

15%


6%

10%

15%


7%


7%


6%


6%


9%


3%


8%


7%


4%


2%


5%


4%


2%


0%


3%


4%


2%


4%


4%


1%


3%

Base:

414

respondents

using

or

planning

to

deploy

BI,

data

analytics

or

statistical

analysis

software

Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology


professionals,

October

2011

Microsoft

SAPBusinessObjects

Oracle(includingHyperionandSiebel)

IBMCognos(includingTM1)

SAS

SAPBusinessObjectsOn
-
Demand(Crystalreports.com)

IBMSPSS

MicroStrategy

Tableau

Actuate

InformationBuilders

QlikTech

TibcoSpotfire

AdaptivePlanning

Cloud9Analytics

HostAnalytics

Indicee

Arcplan

Deloitte/Oco

Birst

myDials

Pentaho

Jaspersoft

PivotLink

Panorama



BI

Trends

for

2012




Figure9


BI/AnalyticsVendors


Are

you

using,planning

to

use

or

evaluating

BI/analytics

products

from

the

following

vendors?


R3551111/16



November2011

14

69%

69%

70%

68%

Hadooporothernonrelational("NoSQL")processingplatforms

63%

61%

58%

52%

59%

High
-
scaledatamart/datawarehousesystems

supportingmassivelyparallelprocessing

Tricklefeed/changedatacapturetechnologies

On
-
premisesdatamart(s)/datawarehouse(s)

46%

Masterdatamanagementsystems/software

Documentimaging/capture

(scanningandopticalcharacterrecognition)

On
-
premisesdocument/recordrepository

Cloud
-
baseddocument/recordrepository

Cloud
-
baseddatamart(s)/warehouses

Complexevent
-
processingtechnology

Data
-
cleansing/data
-
qualitytools

Dataintegrationsoftware(ETL)

32%

30%

36%

26%

28%

Datafederationsoftware

23%

27%

27%

21%

18%

19%

20%

17%

13%

N/A

14%

R

smartphones

and

tablets.When

Web

apps

writteninHTML5recognizethatthey’rebeing

delivered

on

a

mobile

device

rather

than

a

desktop

or

laptop,the

idea

is

that

they’ll

lose

the

mouse
-
oriented

scroll

bars

and

switch

to

device
-
native

pinch,

flip,

swipe

and

other

formsof

gesture
-
based

navigation.


There

are

still

limits

to

the

device
-
native

ca
-

pabilities

supported

by

HTML5.For

example,

accesstothecamerafunctiononvariousmo
-

biledevicesisusuallylacking.ButHTML5does

support

software

containers

that

enable

de
-

velopers

to

fill

the

few

remaining

gaps

in

functionality

required

on

popular

devices.

Over

time,

the

gaps

will

close,

and

in

the

meantime,

HTML5

gives

developers

a

big

head

start

on

developing

for

an

array

of

plat
-

formsanddevices.


Sensing

the

future

(and

likely

facing

a

new

round

of

native

app

development),early

iPad

adopterQlikTechswitchedgearsinearly2011

and

embraced

a

device
-
neutral,Web
-
based

approachrelyingonHTML5.Butdon’texpect

BI

and

analytics

vendors

to

drop

native

iPad

apps

that

were

only

recently

introduced.

Rather,

over

the

next

few

years,

we

expect

continued

maturation

of

HTML5

and

a

wider

embraceofthe

standardforsmartphoneand



November2011

15

Previous

Next

rep
o
rts

BI

Trends

for

2012

Table

of

Contents


Note:

Percentages

reflect

a

response

of

"used

extensively"

or

"used

on

a

limited

basis"


Base:

431

respondents

in

October

2011

and

302

respondents

in

September

2010

involved

with

information

management

technologies


Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals



reports.informationweek.com

R3551111/20




themacrossavarietyofmobileplatformsand




devices

without

native

development

work.




HTML5

is

nowsupported

by

most

late
-
model

Figure10


InformationManagementTechnologiesinUse


Which

of

the

following

systems/technologies

are

used

within

your

organization?



2012

2011

AbilitytointegratewithenterpriseapplicationssuchasERPandCRM

Abilitytorespondtoeventsandprovidenear
-
real
-
timedataupdates

69%

Providesseamlessdata/application/businessprocessintegration

63%

65%

Abilitytopredictcustomerbehavior,riskorbusinessoutcomes

Providesfastdataexploration,queryandanalysiscapabilities

62%

59%

Abilitytocollectandanalyzeoperationaldatainrealtime

53%

57%

51%

46%

47%

51%

51%

50%

51%

45%

47%

Abilitytointegratewithdesktopapplications

Providesoutputtoabroadrangeofformats

Providesbroadarrayofdatavisualizations

Abilityforuserstoshareandcollaborate

41%

46%

42%

43%

31%

37%

30%

28%

Breadthofproductofferingand

potentialtoconsolidate

Easeofimplementation

Easeofuse

21%

26%

R

tablet
-
based

access

to

BI

and

analytics.


Why

are

so

many

organizations

planning

to

deploy

mobile

BI?

For

one

thing,

it’s

a

devel
-

opmentthatpromisestohelpcrackthelong
-

standing

gap

in

BI

access

and

usability.

For

many

years,

BI

advocates

have

championed

the

idea

of

democratizing

BI,

taking

it

out

of

the

ivory

tower

(meaning

out

of

the

hands

of

thefewanalystsandtopexecutives)andshar
-

inginsightswithknowledgeworkersatevery

level

of

an

organization.Yet,

BI

deployments

generally

don’t

reach

much

beyond

25%

of

potentialusers,onaverage.


InformationWeek
hasbeentrackingthebar
-

riers

to

BI

adoption

for

years,

and

significant

obstacles

remain.

Data

quality

problems,

re
-

ported

by

46%

of

respondents,is

the

top

im
-

pediment,

but

encouragingly,

there

was

a

nine
-
point

drop

in

citations

of

this

problem.

Those

mentioning

ease
-
of
-
use

challenges,

meanwhile,

actually

increased

by

five

points

(the

only

statistically

significant

increase

amongthelistofoptionsprovidedtorespon
-

dents),

making

it

the

second

most
-
cited

ob
-

stacle

tobroad

use

of

BI.


Given

the

small
-
screen

real

estate

of

smart
-

phonesandeventablets,mobileBIappshave

generally

forced

a

fresh

and

much
-
simplified

approach

to

sharing

BI

and

analytics.

The

point

is

not

that

enterprises

should

count

on




November2011

16

Previous

Next

R3551111/10


Note:

Multiple

responses

allowed


Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics

or

statistical

analysis

software


Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals



reports.informationweek.com

rep
o
rts

BI

Trends

for

2012

Table

of

Contents

Figure11


MostImportantBI/AnalyticsFeatures


Which

of

the

following

features

are

most

important

when

purchasing

BI/analytics

software

or

selecting

a

BI/analytics

vendor?



2012

2011

service

personnelon

the

go.


CincinnatiZooGoesMobile


Managers

and

decision
-
makers

at

the

Cincinnati

Zoo

and

Botanical

Gardens

might

turnupanywhereontheinstitution’s75
-
acre

campus.That’s

one

reason

the

zoo

is

using

IBM’sCognosMobilesoftwarefortheiPad.Re
-

leased

in

October,the

native

iPad

and

iPhone

app

lets

managers,

whether

they’re

in

meet
-

ings

or

on

the

grounds,

bring

together

sales

and

attendance

data

and

make

decisions

to

improve

the

visitor

experience.


In

2010,

the

zoo

implemented

Cognos

BI

software

as

part

of

a

sweeping

point
-
of
-
sale

(POS)overhaul

and

systems

integration

proj
-

ect.Membership,admissions

and

retail

sales

were

previously

handled

on

separate

POS

systems

that

didn’t

talk

to

one

another,

and

16

food

service

locations

were

running

on

unconnected

cash

registers.These

discon
-

nects

made

tracking

and

correlating

rev
-

enue
-
generating

activities

a

laborious,

weeklyspreadsheetprocess.Aunifiedsystem

deployed

in2010

linking

all

51

POS

locations

acrossthecampusprovidesunified,real
-
time

information.


The

new

system

yielded

a

treasure

trove

of




November2011

17

Previous

Next

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals

R3551111/1

22%

20%

WedeployBI/analyticsonaproject
-
by
-
projectbasis




WehavemanyBI/analyticsproducts


17%


17%

WedeployBI/analyticsaspartofothertechnologyinitiatives





17%




14%

Noneoftheabove



3%


2%

reports.informationweek.com



rep
o
rts






clean
-
sheet

mobile
-
BI

interfaces

to

deliver

dashboards,reports

and

query

capabilitiesto

desk
-
bound

employees.


But

assuming

they’re

truly

simplified

and

easier

to

use,

these

mobile

BI

interfaces

will

promote

wider

and

more

frequent

use

by

ex
-

ecutives,

managers,

salespeople

and

field

Table

of

Contents




BI

Trends

for

2012






Figure12


BI/AnalyticsDeployment


Which

of

the

following

best

describes

the

way

your

company

deploys,or

plans

to

deploy,BI

and

analytics

technologies?



2012

2011


WehavestandardizedononeorafewBI/analyticsproducts





41%






47%

Challengesgettingconstituentstoagreeonstandardizedproduct(s)

55%

Integration/compatibilityissueswithexisting/multipleplatforms

Challengesscalingthetechnologyacrosstheentireorganization

46%

45%

NoneedforBIcapabilitiesthroughoutourenterprise

Traininginternalstafftootime
-
intensiveandcostly

40%

40%

40%

40%

38%

37%

36%

Ease
-
of
-
usechallengeswithcomplex

software/less
-
technicallysavvyemployees

31%

33%

BI/analyticstalentistooexpensivetohire

29%

32%

Lower
-
than
-
expectedanalyticvalue

27%

27%

Softwarelicensesaretooexpensive

23%

27%

Overlapwithotherproducts

Lackofindustrystandards

Dataqualityproblems

17%

18%

14%

11%

10%

8%

NoclearROI

9%

10%

Other

None

4%

7%

5%

6%

tomer

segmentation

and

marketing

projects.

That’sinsightmanagerscanuseforemailand

direct

mail

campaigns

in

which

they

send

coupons

and

offers

to

zoo

members,

loyalty

card

holders

and

other

known

customers

basedonpast

purchase

patterns.


PredictivecapabilitiessupportedinCognos

now

help

managers

plan

staffing,

retail

mer
-

chandize

buying,

and

food

and

beverage

stockstohaveonhandbasedonhistoricalat
-

tendance

patterns

and

weekly

weather

fore
-

casts.

A

beautiful

three
-
day

Fourth

of

July

weekend

with

temperatures

in

the

mid

80s,

for

instance,

would

call

for

far

different

staffingandorderingdecisionsthanacoldfall

weekend.


With

iPads

in

hand,zoo

managers

can

now

makemoredecisionsonthefly.Seeingempty

shelves,

retail

managers

might

check

on

in
-

ventory

and

reorder

sold
-
out

goods.

Seeing

longlinesatfoodstandsnearaspecialattrac
-

tion,

food

and

beverage

managers

might

check

staffing

plans

and

reassign

employees

accordingly.

Seeing

spikes

or

shortfalls

in

at
-

tendance,

managers

might

also

review

and

adjust

staffing

plans

before

the

next

shift

shows

up

for

work.

Labor

is

the

biggest

cost

variableforthezoo,sothesavingscanbesig
-

nificant

if

staffing

levels

are

better

in

tune

withactualneed.



November2011

18

Previous

Next

R3551111/7

2012

2011



Note:

Multiple

responses

allowed



Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics

or

statistical

analysis

software



Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals


reports.informationweek.com


R

rep
o
rts

BI

Trends

for

2012

Table

of

Contents



data,andthezooputIBMCognossoftwareto



work

to

correlate

attendance

and

purchasing



patterns.

A

big

focus

of

that

effort

is

on

cus
-

Figure13


BarrierstoEnterprisewideBI/AnalyticsAdoption


What

are

the

barriers

to

adopting

BI/analytics

products

enterprisewide?

November2011

19

vice
-
based

BI

came

in

next

to

last

among

the

leading
-
edge

technologies

we

asked

partici
-

pants

to

rate

on

a

one
-
to
-
five

scale,with

one

meaning

“not

interested”

and

five

meaning

“extremely

interested.”That

said,the

percent

of

respondents

rating

their

interest

in

SaaS
-

based

BI

a

4

or

5

increased

four

points

over

last

year

from28%

to

32%.


Moresignificantly,whenweaskedsurveyre
-

spondents

specifically

about

factors

that

would

drive

adoption

of

cloud
-
based

BI

and

analytics,

they

showed

much

higher

interest

across

all

factors,

including

low

overall

cost

(55%

vs.

31%

last

year),

minimal

need

for

IT

support(46%vs.36%lastyear)andlowinitial

cost

(39%

vs.24%

last

year).


And

in

the

biggest

sign

that

IT

pros

are

warming

to

the

possibility

of

using

cloud
-

basedBIandanalytics,just16%reportedthat

this

category

is

not

currently

of

interest

to

their

organizations,

whereas

that

figure

was

36%

in

last

year’ssurvey.


Still,

cloud

advocates

shouldn’t

rejoice

just

Previous

Next

FASTFACT

32%

of

respondents

say

they

have

a

significant

interest

in

SaaS
-
based

BI.

reports.informationweek.com



rep
o
rts




WarmingUptotheCloud


Aswasthecaseinlastyear’sBIandInforma
-

tion

Management

Survey,

software
-
as
-
a
-
ser
-

BI

Trends

for

2012

Table

of

Contents

2012

2011

Datasecurity/privacyconcerns




Dataintegrationchallenges

Costconcerns(totalexpenseofsubscriptionovertime)




Vendorlock
-
in




Inabilitytocustomize

Note:

Multiple

responses

allowed

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals

R3551111/14

63%


65%

47%

43%

43%

35%

38%

31%







32%


32%


23%

22%

Lackofrequiredfeaturesorcapabilities




Other


4%


4%

IhavenoconcernsaboutusingSaaS/cloud
-
basedBI/analytics


10%



13%

Figure14


ConcernsWithCloud
-
BasedBI/Analytics


What

are

your

primary

concerns

about

or

barriers

to

using

SaaS/cloud
-
based

BI/analytics?

tion

challenges

(47%)

and

ongoing

subscrip
-

tion
-
cost

concerns

(43%)

loomed

larger

this

year

than

in

last

year’s

survey.

It’s

tough

to

read

respondents’

minds,but

the

silver

lining

in

this

black

cloud

might

be

that

security

and

privacymaywellbemoreofaknee
-
jerkcom
-

plaint,

whereas

integration

and

cost

objec
-

tions

might

be

based

on

more

actual

investi
-

gation

of

available

options

and

deployment

challenges.


Theoptionsforcloud
-
basedBIandanalytics

showedsignsofchangein2011,andthismay

bode

well

for

future

adoption.

Until

recently,

most

top

BI

software

vendors

have

not

of
-

feredcloud
-
basedBIoranalytics.Andthefew

that

have

offered

such

services

have

tended

tofocusonsubsetsoftheiron
-
premisesfunc
-

tionality

(as

in

the

case

of

SAP

BusinessOb
-

jects

BI

OnDemand)

or

select

industry
-

or

problem
-
specific

applications

(as

in

the

case

of

SAS

hosting

of

conventionally

licensed

software).Meanwhile,none

of

the

dedicated

Previous

Next

2012

2011

Competitiveintelligence



Customerbehavioranalysis

Brand/product/reputationmanagement



Customerservice



Customersegmentation

Socialmedia/socialnetworkanalysistechnologiesarenotapriorityformyorganization




Note:

Multiple

responses

allowed

34%

31%



32%

29%

31%

24%

29%


27%



26%

22%

19%

14%

Compliance



Other


1%

0%

42%


49%

R3551111/15

FASTFACT

63%

of

respondents

ay

they

have

concerns

with

data

security/privacy

for

cloud
-
based

BI/analytics.

reports.informationweek.com


rep
o
rts






yet,assignificantbarrierstoadoptionremain.

Data

security

and

privacy

(63%),for

example,

remainedthetopconcern,whiledata
-
integra
-

Table

of

Contents



BI

Trends

for

2012






Figure15


FactorsDrivingInterestinSocialNetworkAnalysisTechnologies


What

factors

drive/would

drive,your

interest

in

social

media/social

network

analysis

technologies?

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals



November2011

20

Birst,

MyDials

and

PivotLink

among

SaaS
-
BI

vendors,and

adaptive

planning

and

host

an
-

alytics

among

SaaS
-
performance

manage
-

ment

have

really

broken

out

of

the

pack

in

termsof

customer

deployments.


What

changed

in

2011?

The

direction

of

some

BI

powerhouses,with

IBM,SAP

and

Mi
-

croStrategy

all

delivering

their

on
-
premises

software

through

new

public

(and

in

some

casesprivate)clouds.InApril,IBMlaunchedits

SmartCloud

Enterprise,

where

the

company

now

makes

IBM

Cognos

software

available

with

cloud
-
style

elastic

scalability,

meaning

you

can

add

or

drop

storage,network

access

andInternet

data
-
transfer

capacity.


In

May,SAP

announced

at

its

Sapphire

user

conference

that

BusinessObjects

would

be

deployable

in

the

cloud

by

way

of

Amazon’s

Elastic

Compute

Cloud

(EC2),

though

licens
-

ing,

subscription,

support

services

and

dates

of

availability

had

yet

to

be

worked

out.SAP

has

had

a

SaaS
-
based

BI

OnDemand

offering

forseveral

years.

Previous

Next

2012

2011

Spreadsheets/MicrosoftExcel



Reports



Dashboards

Queryandanalysissoftware



Scorecards

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals





November2011

21

R3551111/4



91%




93%


87%


90%

72%


75%

80%



68%



64%


67%

60%


62%


60%

71%

Alerts



EmbeddedBI



Mobile(smartphone
-
ortablet
-
based)dashboards/datavisualizations


25%

N/A

Note:

Percentages

reflect

a

response

of

"used

extensively"

or

"used

on

a

limited

basis"

reports.informationweek.com


rep
o
rts




softwareasaservice(SaaS)providers

afield

including

(in

order

of

use

by

survey

respon
-

dents)Cloud9Analytics,Indicee,Deloitte/Oco,

Table

of

Contents



BI

Trends

for

2012




Figure16


TechnologiesUsedtoShareBI/AnalyticInsights


Which

of

the

following

technologies

are

used

to

share

BI/analytic

insights

within

your

organization?

93%

95%

89%

93%

91%

92%

83%

79%

81%

85%

74%

80%

67%

71%

64%

70%

68%

69%

62%

67%

58%

59%

Productdevelopment

Customerrelationshipmanagement

Operationalprocessoptimization

Business
-
activitymonitoring

Corporategovernance

Competitiveanalysis

Productmarketing

Riskmanagement

Financialanalysis

Fraudprevention

Salestracking

Forecasting

50%

51%

R

tomerstospinuptest
-
and
-
development,de
-

partmental

or

business
-
unit

deployments,or

large
-
scale

BI

systems

on

infrastructure

run
-

ninginthecompany’sdatacenters.Licensing

andcostswerenotdetailed,butSanjuBansal,

MicroStrategy’s

executiveVP

and

chief

oper
-

ating

officer,

said

customers

will

be

able

to

rentcapacityasneededwithabout48
-
hours’

notice.


MicroStrategy,which

built

out

its

own

data

centers

at

its

Virginia

headquarters

and

in

London,doesnotselldatabases

something

youalwaysneedtomanagethedatayouplan

to

explore

so

the

company

partnered

with

IBM

Netezza

and

independent

database

ven
-

dor

ParAccel

to

run

high
-
scale

data

marts

withintheMicroStrategyCloud.Dataintegra
-

tion

vendor

Informatica

is

another

partner,

contributing

on
-
premises
-
to
-
cloud

data

inte
-

gration

capabilities.


Microsoft

also

deserves

mention

here

in

thattheSQLAzureplatformoffersSQLServer

analysis,

integration

and

reporting

service

in

the

cloud.The

other

elements

of

Microsoft

BI

areSharePointandOffice,whichareavailable

through

the

cloud
-
based

Office

365

service.

And

it’s

a

safe

bet

that

Oracle

will

follow

its

competitors

by

bringing

its

on
-
premises

BI



November2011

22

Previous

Next

Note:

Percentages

reflect

a

response

of

"current

use"

or

"planned

use"

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals

R3551111/6

2012

2011

reports.informationweek.com



rep
o
rts







In

July,

MicroStrategy

followed

IBM’s

and

SAP’s

news

with

MicroStrategy

Cloud,

an

in
-

frastructure

service

that

will

enable

cus
-

BI

Trends

for

2012

Table

of

Contents

Figure17


UtilizingBIandAnalytics:2012vs.2011


How

do

you

utilize

or

plan

to

utilize

business

intelligence/analytics?

68%

69%

70%

63%

66%

63%

63%

63%

62%

72%

58%

56%

ExpandBItomorepeoplethroughouttheorganization

Predictcustomerbehavior,fraudorbusinessoutcomes

52%

56%

50%

55%

56%

Monitorandsharebusinessperformancemetrics

Obtainbettervisibilityintobusinessprocesses

50%

53%

Helpdevelopnewproducts/brands/customers

Measureandmanageinternalperformance

47%

Speedproduction/developmentcycletimes

Analyzecustomerdatatoretaincustomers

IntegrateBIwithproductivityapplications

Analyzecustomerdatatoincreasesales

36%

41%

41%

40%

Shareinformationwithexecutives

Providebusinessreportingtools

33%

37%

38%

30%

Enablereal
-
timeinformation

28%

30%

Improvebusinessplanning

Complywithregulations

Reportcurrentsales

19%

26%

Other

3%

2%

EnterpriseEditionsuiteintotheOracleCloud,

announcedat

October’sOracle

OpenWorld.


The

advantage

BI

mega

vendors

have

in

bringing

BI

into

the

cloud

is

that

they

have

hugenumbersofcustomersfamiliarwiththeir

software.Indeed,we’velongfollowedourread
-

ers’

inclination

to

standardize

on

one

or

a

few

BIsuitesandtools,andthatremainsthedomi
-

nant

strategy

for

2012,

with

41%

of

respon
-

dentssayingthey’vedonejustthat.It’snotable,

though,that

standardization

is

slipping

a

bit,

downsixpointsfromlastyear’ssurvey.

Previous

Next


Note:

Multiple

responses

allowed


Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics

or

statistical

analysis

software


Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals



R

2012

2011

reports.informationweek.com

rep
o
rts

BI

Trends

for

2012

Table

of

Contents

Figure18


ImplementationGoals


What

are

your

company's

goals

for

implementing

BI/analytics

solutions?


R3551111/8



November2011

23

November2011

24

mega

vendors

can

finally

turn

cloud
-
based

BI

andanalyticsinto

a

breakthroughsuccess.


ParallelsinDataManagement


BI

and

analytics

are

often

thought

of

as

the

business

user
-

and

business

analyst
-
facing

“front

ends”

whereas

information

manage
-

ment

work

with

databases,

information

in
-

tegration,dataqualityandsoon

isoftende
-

scribed

as

the

“back

end”

of

the

operation.A

key

point,

though,

is

that

they

are

intercon
-

nected.You

can’t

report

on

it,

spot

trends

withinit,ordeveloppredictiveorstatisticalin
-

sightsbasedonitunlessitisinformationthat

youare

managing

or

somehow

integrating.


It’s

no

surprise,then,that

there

are

parallels

between

what’s

happening

in

the

BI

and

an
-

alytics

world

and

what’s

happening

in

infor
-

mationmanagement.


Youhavetostartwiththefactthatinforma
-

tion

management

professionals

are

as

driven

Previous

Next


2012

2011

Clearcasethatitwouldsavemoney/impactourbottomline



Consensusacrossourlinesofbusiness

R3551111/9

39%

37%


33%

32%


24%

23%

Executivecorporatedirective



CIOdirective



Other



4%


3%

Doesnotapply,aswecurrentlyhaveastandardBIplatform


28%










27%

31%













31%

Nothingcouldmakeusstandardizeononevendor



8%




10%

Note:

Multiple

responses

allowed

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals

reports.informationweek.com



rep
o
rts







If

they

can

use

their

existing

software;offer

customers

license

portability

from

on
-

premisesdeployments;andaddcloudadvan
-

tages,includingelasticscalability,perhapsthe

Table

of

Contents



BI

Trends

for

2012







Figure19


ConsolidationMotivation


Ifyouhaven'tstandardizedonaBIplatformorconsolidatedanalytics/reportinginfrastructureacrossyourentire


organization,whatwouldittakeforyourcompanytomovefrombest
-
of
-
breedtoaconsolidated(onevendor)offering?

November2011

25

Previous

Next

by

the

push

for

advanced,

predictive

and

proactiveanalyticsasareanalyticsprofession
-

als

themselves.Without

well
-
managed

data,

and

a

lot

of

it,

analytics

pros

simply

can’t

do

theirjobs.P&Gwasabletodeveloppredictive

models

because

it

had

spent

years

collecting

data

from

its

core

SAP

ERP

system

and

other

applications,

methodically

integrating

and

loading

it

all

into

SAP

BW

and

Oracle

data

warehouses.Andinthewakeofitsintegrated

point
-
of
-
salesystemdeployment,theCincin
-

nati

Zoo

built

a

data

warehouse

to

help

pre
-

dict

attendance

and

staffing

needs

based

on

attendance

histories

and

related

weather

conditions.


On
-
premises

data

marts

and

data

ware
-

houses

have

consistently

been

the

most

widely

deployed

information

management

technology

we

cover

in

our

survey,

used

ex
-

tensively

by

36%

and

on

a

limited

basis

by

an

additional

22%

of

our

431

information

man
-

agement

respondents.


Consistent

with

last

year’s

survey,

respon
-

dents

still

have

big

plans

to

add

master

data

management

software

and

data

clean

-

sing/data

quality

tools,

making

these

tech
-

nologies

top

priorities

in

terms

of

planned

use.This

reflects

the

finding,

noted

earlier,

that

data

quality

problems

remain

the

top

obstacle

to

using

BI

and

analytics

products

enterprisewide.


Just

as

cloud

computing

is

a

small

but

promising

category

in

BI

and

analytics,

it’s

muchthesamestoryininformationmanage
-

ment.

Cloud
-
based

data

marts

and

ware
-

houses

are

used

extensively

by

5%,on

a

lim
-

ited

basis

by

12%

and

are

planned

for

use

by

EnterpriseManagement:

StrengtheningIT’sCore

Enterprise

management

is

evolving

from

a

break
-
fix

mentality

to

a

discipline

that

enables

IT

to

be

a

proactive

business

partner

with

an

emphasis

on

service.





Download

reports.informationweek.com

rep
o
rts

BI

Trends

for

2012

Table

of

Contents

Operationalcostsarehighduetodata
-
relatederrors

Regulatorypressuresdemandbetter/morereliablereporting

R3551111/22

24%

24%

Customerservice/satisfactionissufferingduetopoordataquality




22%

Other



2%

Masterdatamanagementsystemsarenotapriorityformyorganization





38%

Note:

Multiple

responses

allowed

Base:

431

respondents

involved

with

information

management

technologies

Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology


professionals,

October

2011

Figure20


FactorsDrivingInterestinMasterDataManagementSystems


Whatfactorsaredriving,orwoulddrive,yourorganization'sinterestinimplementingmasterdatamanagementsystems?


Dataqualityproblemsmarkedbyoverlapsandinconsistencies




45%


Datacomplexityduetomergersandacquisitions



26%

46%

Easywaytosupportmultiplelocationsand/ormobile/remoteusers

40%

38%

Providesbettercapabilitiesthanconventionalsoftware

35%

33%

Cloud
-
basedmarts/warehousesordocument/record

repositoriesarenotofinteresttomyorganization

33%

31%

WeuseSaaS/cloudoptionswhereverpossible

27%

28%

28%

Provideshardwareinfrastructurewelack

MinimalneedforITstaff/support

18%

22%

Rapiddeployment

Lowoverallcost

Lowinitialcost

10%

14%

7%

5%

Other

1%

2%

32%

32%

19%ofthisyear’srespondents;lastyearthose

figures

were

5%,8%

and

15%,respectively,so

thingsare

perking

up,if

slowly.


Much

of

the

buzz

in

cloud
-
based

data

mart

and

data

warehousing

is

about

sandbox

en
-

vironmentsfordevelopmentandtesting,elas
-

tic

scaling

to

handle

peak

workloads,and

pri
-

vate
-
cloud

virtualization.Thus,

“on

a

limited

basis”

may

be

the

preferred

use

case

for

this

category.Whenextensiveuseistherule,prac
-

titioners

are

more

likely

opt

for

conventional

on
-
premises

deployment

for

low

total

cost

of

ownership

overthe

long

haul.


There

are

skeptics

who

think

big

data

is

all

hype,

but

our

respondents

put

it

right

there

inthemiddleofcurrentandplanneduse,with

a

respectable

27%

already

handling

high
-

scale

data

marts

and

data

warehouses

on

an

extensive

or

limited

basis

and

another

17%

planning

to

add

them.These

are

the

types

of

marts

and

warehouses

used

for

in
-
database

analytics

and

big

data

analyses

of

things

like

clickstreams,machine
-
generated

sensor

data

and

server

log

files.Predictive

analyses

come

into

play

here,

helping

to

serve

up

the

right

ads

and

offers

to

the

right

customers

at

the

righttime.


Mobile

phones

are

both

a

contributor

to

and

subject

of

big
-
data

analyses.

Call
-
data

records,instant

messaging

traffic

and

smart
-

phone
-
based

Web

and

app

interactions

are



November2011

26

Previous

Next

Note:

Multiple

responses

allowed

R3551111/23


Base:

431

respondents

in

October

2011

and

302

respondents

in

September

2010

involved

with

information

management

technologies


Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals



R

2012

2011

reports.informationweek.com

rep
o
rts

BI

Trends

for

2012

Table

of

Contents

Figure21


FactorsDrivingInterestinCloud
-
BasedDataMartsorWarehouses


What

factors

are

driving,or

would

drive,your

organization's

interest

in

cloud
-
based

marts/warehouses


or

document/record

repositories?

R

tems

are

used

extensively

by

only

3%

of

our

respondents

and

on

a

limited

basis

by

11%.

But

this

is

promising

stuff,likely

to

grow

with

theriseinlarge
-
scaleInternetcommerceand

socialnetworking.


The

big

attraction

of

NoSQL

products

is

theirscalabilityandflexibility.Becausethere’s

nofixedschema,youcanaddandexploitnew

dataattributesasneeded.Incontrast,thepre
-

defineddatamodelbehindaconventionalre
-

lationaldatabase,suchasOracle,IBMDB2,Mi
-

crosoftSQLServerorMySQL,mustberevised

witheachchangeindata.Thelargerthedata
-

basetable,themoredifficult,timeconsuming

and

costlythe

change.


Large
-
scalee
-
commercecompaniesandso
-

cial

networks

have

been

big

users

of

NoSQL

platforms

because

they

provide

scalability

and

flexibility

at

a

low

comparative

cost.

It’s

not

every

company

that

operates

at

the

scale

ofNoSQLuserssuchasFacebook,Yahoo,eBay

and

Groupon,

but

about

half

of

our

respon
-



November2011

27

Previous

Next

Other



3%

HadooporotherNoSQL/alternativedatamanagement/processingplatformsarenotapriorityformyorganization


Note:

Multiple

responses

allowed

Base:

431

respondents

involved

with

information

management

technologies

Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology


professionals,

October

2011


47%

R3551111/21

reports.informationweek.com



rep
o
rts






feeding

the

growing

stockpiles

of

data,

and

thisinformationisbeingusedbye
-
commerce

companiestosegmentmobilecustomersand

delivermobileadsandoffers.Thephonecom
-

panies

themselves

are

monitoring

and

opti
-

mizing

their

networks,

and

they’re

on

the

lookoutformobileservicecustomerswhoare

likely

to

churn

studying

whether

they’re

worthretaining

or

not.


At

the

very

cutting

edge

is

the

open

source

Hadoop

parallel

data
-
processing

platform

and

NoSQL

databases.There’s

a

small

com
-

munity

of

practitioners

today,

as

these

sys
-

Table

of

Contents







BI

Trends

for

2012






Figure22


FactorsDrivingInterestinNoSQL/AlternativeDataManagement


What

factors

are

driving,or

would

drive,your

organization's

interest

in

using

Hadoop

or

other

NoSQL/alternative


data

management/processing

platforms?


Abilitytomanage/processnonrelational/unstructureddata






31%


Abilitytomanage/processmassivevolumesofdata





30%


Lowersoftwareanddeploymentcostthancommercialproducts




23%


Lowerhardwareandstoragescalingcostthancommercialproducts




23%


Interestinnewinsights,suchassocialmediaanalysis



16%

Previous

Next



rep
o
rts






dents(the53%whodidn’trespond“notapri
-

ority

for

my

organization”)

rate

the

ability

to

handle

unstructured

data,

ability

to

process

massivequantitiesofdataandlowcostasthe

top

three

appeals

of

Hadoop

and

other

NoSQL

platforms.


Here,too,isanotherdriveroffutureanalytics

efforts,

as

super
-
large

data

sets

come

online.

They’llbegeneratedbysocialnetworks,retail

and

supply

chain

sensors,

traffic

and

transit

system

sensors,

smart

meters

and

power

grids,medical

monitoring

devices,communi
-

cations

networks,financial

trading

and

trans
-

actionsystems,securityandriskmonitors,and

national

intelligence

agencies.

In

short,

big

dataisgoingtobeapervasiveproblem

and

a

big

driver

of

BI,

analytics

and

information

managementchallenges

foryears

to

come.

BI

Trends

for

2012



















































November2011

28


Table

of

Contents



















































reports.informationweek.com

APPENDIX

November2011

29

Previous

Next

reports.informationweek.com

BI

Trends

for

2012

53%

39%

34%

31%

24%

23%

20%

15%

11%

9%

7%

6%

5%

5%

5%

5%

5%

4%

4%

4%

3%

2%

2%

2%

2%

2011

55%

40%

42%

38%

23%

37%

20%

14%


9%


7%


8%


6%


0%


2%


2%

N/A


5%


2%


0%


4%


2%

N/A


3%


2%


3%

Base:

414

respondents

in

October

2011

and

410

respondents

in

September

2010

using

or

planning

to

deploy

BI,

data

analytics


or

statistical

analysis

software

Data:

InformationWeek

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

business

technology

professionals

R3551111/17

Microsoft

SAPBusinessObjects

Oracle(includingHyperionandSiebel)

IBMCognos(includingTM1)

SAPBusinessObjectsOn
-
Demand(Crystalreports.com)

SAS

IBMSPSS

MicroStrategy

Tableau

Actuate

QlikTech

InformationBuilders

AdaptivePlanning

Arcplan

Cloud9Analytics

Deloitte/Oco

TibcoSpotfire

Birst

myDials

Pentaho

HostAnalytics

Indicee

Jaspersoft

Panorama

PivotLink


Note:

Percentages

reflect

a

response

of

"currently

using"

or

"planning

to

use"

R

Table

of

Contents

rep
o
rts





Figure23



CurrentorPlannedUseofBI/AnalyticsVendors



Are

you

using

or

planning

to

use

BI/analytics

products

from

the

following

vendors?





2012

November2011

30

Previous

Next

reports.informationweek.com

BI

Trends

for

2012


30%









28%


ITdirector/manager













IT/ISstaff

R3551111/24


Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology



professionals,

October

2011


R

Table

of

Contents

rep
o
rts





Figure24



JobTitle



Which

of

the

following

best

describes

your

job

title?









ITexecutivemanagement(C
-
level/VP)












11%








Other










7%










6%







Consultant












8%





Line
-
of
-
businessmanagement













10%




Non
-
ITexecutivemanagement(C
-
level/VP)

November2011

31

Previous

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reports.informationweek.com

BI

Trends

for

2012

12%

9%

14%

15%

14%

7%

9%

9%

11%

$100millionto$499.9million

Lessthan$6million

Don'tknow/declinetosay

Government/nonprofit




$5billionormore

$500millionto$999.9million

$1billionto$4.9billion

R3551111/25


Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology



professionals,

October

2011


R

Table

of

Contents

rep
o
rts





Figure25



CompanyRevenue



Which

of

the

following

dollar

ranges

includes

the

annual

revenue

of

your

entire

organization?






$50millionto$99.9million




$6millionto$49.9million

Construction/engineering

2%

Consultingandbusinessservices

Distributor

Education

Electronics

6%

2%

11%

3%

Financialservices

Government

Healthcare/medical

Insurance/HMOs

ITvendors

Logistics/transportation

13%

10%

9%

3%

7%

2%

Manufacturing/industrial,noncomputer

Media/entertainment

Retail/e
-
commerce

8%

4%

5%

Telecommunications/ISPs

3%

Other

12%

November2011

32

Previous

Next

reports.informationweek.com

BI

Trends

for

2012

Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology


professionals,

October

2011

R3551111/26

Table

of

Contents

rep
o
rts





Figure26



Industry



What

is

your

organization's

primary

industry?

November2011

33

Previous

Next

reports.informationweek.com

BI

Trends

for

2012

3%

10%

10%

22%


7%




24%

24%

100
-
499


Fewerthan50







10,000ormore

5,000
-
9,999

500
-
999

1,000
-
4,999

R3551111/27


Data:

InformationWeek

2012

Business

Intelligence,

Analytics

and

Information

Management

Survey

of

542

business

technology



professionals,

October

2011


R

Table

of

Contents

rep
o
rts





Figure27



CompanySize



Approximately

how

many

employees

are

in

your

organization?






50
-
99

MORE

Previous

Next

BI

Trends

for

2012



















































November2011

34

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