Innovate your business model

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21 Φεβ 2014 (πριν από 2 χρόνια και 9 μήνες)

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

Innovate your business model

An Innovation Catalyst™ Seminar

Presented 06/05/10 at 10am


Prepared and Presented by

Marcus Tarrant

Managing Director

Mission HQ Pty. Ltd. ATF the Innovate Trust


Guest Presenter:

Simon Crean

Online Manager

Hallmark Cards

Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

Seminar Agenda

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Agenda Item

Time

Introduction

10 mins

The 9 Building

Block Model

30 Mins

Summary and Conclusion

5 Mins

Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar










There are three kinds of companies, those that make
new things happen, those that watch new things
happen, and those that wonder what happened


Anonymous

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

About Mission HQ Pty. Ltd.



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Some recent past clients of Mission HQ and the team:

Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

So what can we use a business model for?

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

We have used business model design to...


Underpin the business planning process


Provide an absolutely IDEAL starting point for the creation of a
financial model.


Create a deeper understanding of you plans with collaborators,
partners and suppliers


Provide a clear picture of a planned business to investors or
internal stakeholders


Develop business cases for market entry


Optimise the value obtainable for a given business concept


Assist in evaluating alignment with organisational strategy



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Catalyst™
Seminar

Innovation
Catalyst™
Seminar

Designing your business model

The business model matrix

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

The 9 Element business model Matrix

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

The business model matrix

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1.
Value Proposition


What are you offering?

2.
Capabilities/Resources


What skills and capacity do
you

require?

3.
Partnership


Who do you need to work with?

4.
Activities


What will you do?

5.
Costs


What are your significant

costs likely to be?

6.
Relationship


What formal and informal

relationships
are required

7.
Channel


What are our channels to market?

8.
Revenues


What will our customers pay for?

9.
Customers


Who are our

customers?

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Catalyst™
Seminar

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Catalyst™
Seminar

A real world example.

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

1. The Value Proposition

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Catalyst™
Seminar

Innovation
Catalyst™
Seminar

Defining the value proposition

-
14
-

Evaluation
Process

Value Co
-
Creation

Purchase
Process

Set
-
up/
Installation

Use/
Operation

Complement
.product
/
services

Maintenanc
e & After
sales

Ending Value
and Value
Transfer


Value can occur in any of the following elements

Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

Mapping out your value proposition

Evaluation
Process

Value Co
-
Creation

Purchase

Process

Set
-
up/

Installation

Use/
Operation

Complem
.

products

Maint
./
after

sales

Ending
/
Value
transfer

Increasing
customer
productivity

Simplicity for
customer

Convenience
for customer

Reducing
Customer

Risk

Impact on
Customer’s
Image

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15
-

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Catalyst™
Seminar

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Catalyst™
Seminar

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16
-

Evaluation Process


Simplify a
customer’s
evaluation process



Example: ISELECT


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Catalyst™
Seminar

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Catalyst™
Seminar

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17
-

Value Co
-
Creation


Through various
technological advances
the integration and
participation of the
customer in the value
creation process is
increasingly possible.


Together with the
knowledge and
networks of customers
additional value can be
created and
facilitated.


Examples:
Ebay

&
Amazon

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Catalyst™
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Catalyst™
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-

Purchasing Process


Customers highly
value an efficient,
simple and convenient
purchase process.

Example: Creative
Mobile Technologies
back
-
seat swipe and
entertainment for Taxi
Cabs

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Catalyst™
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Catalyst™
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-

Set
-
Up/Installation


In some cases set
-
up
or installation is
necessary. The
simplification of this
process is of enormous
value to the customer
.


Example: Dick Smith:
Mobile
Techxphert

Services


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Catalyst™
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Catalyst™
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20
-

Use/Operation


In many cases most of
the value in a value
proposition comes from
the use or operation of
an actual product or
service. However, to
differentiate themselves
companies try to create
value beyond a simple
product or service.



Salesforce

is carefully
creating additional
value by offering
continuous updating
"behind the scenes"
and providing easy
access to
complementary
products by third party
vendors.


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Catalyst™
Seminar

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Catalyst™
Seminar

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-

Maintenance & aftersales support


Value is often created during the maintenance
and after
-
sales phase. This can be either by
offering high quality service or by offering a
value proposition that minimizes the need for
maintenance & after
-
sales.



Example: The attractiveness of
salesforce.com’s

value proposition essentially comes from the
fact that the hosted software model (application
service provider
-

ASP) minimizes the need of
software maintenance by the customer.



Innovation
Catalyst™
Seminar

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Catalyst™
Seminar

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-

Ending and value transfer


In many cases once a customer does not need a product or service
anymore he has to terminate the service or dispose of the product.

Example:
BMW Recycling
Programme


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Catalyst™
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Innovation
Catalyst™
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2. Capabilities/Resources

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

2. Capabilities/Resources


What physical assets does our business model require?


Factory


Machinery


Etc.


Intellectual Assets


Trademarks (licensed or owned)


Patents


Processes


Systems


Human Resources


Skills


Team structures


Financial


Access to
finanance

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

3. Partnerships


Describes the network of suppliers and partners that will
make the business model work


Joint Ventures


Strategic Alliances


License agreements


Service agreements


Outsourcing arrangements

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Catalyst™
Seminar

Innovation
Catalyst™
Seminar

4. Activities


The activities outline the most important things that the
organisation will do.


Production


Problem Solving


Platform management


License
mangement


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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

5. Costs


Outlines the primary areas of cost under the business
model


Fixed Costs


Variable Costs


Economies of scale


Key cost
rachet

points

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

6. Relationships


What relationships other than partnerships may be
required.


Particularly relevant in web 2.0 companies, where a customer
has data vested with the company.



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Catalyst™
Seminar

Innovation
Catalyst™
Seminar

7. Channel


What channels to market with the model employ?


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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

8. Revenue


What element of our value proposition will our
customers actually pay for?


Asset Sales


Usage fees


Subscription


Advertising revenue


Renting or leasing


Licensing


Financing

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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

9. Customers


The different groups of people or organisation that the
organisation hopes to reach and serve.


Segmenting requires:


Distinct groups and value segments


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Innovation
Catalyst™
Seminar

Innovation
Catalyst™
Seminar

How can Mission HQ help?


Business Model Design Training


Facilitating business model design workshops


Evaluating alternative business models


Financial modelling and business planning for alternate
business models

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