Fresh Web Services,
t, 31 Rutland Street, Leicester, LE1 1RE.
0116 279 3822.
Website Design Brief
The purpose of this document is for you to outline:
your company’s history and target audience
what you want your website to achiev
what you want you website to look like
what your budget constraints are.
About Your Company
Please outline what your company
How long its been operational
What differentiates it from the
What is your company’s ethos
you already have a website? If
so, please give the address.
Please list outline what you want your website to achieve and how will you measure success?
Is the main goal of the website:
To sell products
Inform about your company
de a service
Offer operational support
Your Target Audience
Please describe who you want your website to target.
What are the demographics?
Who is the “ideal type” visitor?
What are they looking for?
What will you deliver to them?
What keywords wil
l potential visitors use to find your website?
Please list your three main competitor websites and what you think they do well.
Sites You Like
Please give the addresses of 3 website you like and explain why you like them.
Sites You Don’t Like
Please give the addresses of 3 website you dislike and explain why you don’t like them.
Do you want us to cost/source the following design artefacts?
2) Photography and other images/icons
Do you already have a domain name? If not, what domain name(s) do you think would be best.
Updating Your Website
Will you want to make frequent updates (add new content/images, etc) to your website.
Do you have an outline budget for t
his project? If so, is it:
Less than £1,000
Less than £3,000
More than £5,000
Please provide your contact details, including a daytime telephone number.
To arrange a meeting to discuss your brief, please contact:
Dr Eddie Ma
Fresh Web Services Ltd
01162 793 822 : firstname.lastname@example.org
31 Rutland Street
Leicester. LE1 1RE.
About the author:
Eddie May has been working in computers and the internet since 1997, first as a teacher, then Java programmer an
more recently as a Magento search engine marketing expert.