Slide 1 - Parallels

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31 Ιαν 2013 (πριν από 4 χρόνια και 8 μήνες)

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Doug Johnson

June 2006

SWSOFT GLOBAL HOSTING SUMMIT 2006

Customizable OSS / BSS

Global leader in hosting infrastructure software



Software Deployments
(as of Nov 2006)


10,000 service providers in 100 countries


120,000 servers, 10 million domains


Funding


Profitable
-

200% annual growth


Backed by Insight, Bessemer, and


Intel Capital


Expertise


700 experts, including 500 engineers


Unique hiring model at MIPT, NSU


28+ patents pending


Multiple industry awards
-

including recognition


as a IT Week 2005 Top Innovator

Moscow,

Russia

R&D

Headquarters

Washington DC

Sales & Marketing

Support, Services

Frankfurt,

Germany

International
Operations

Novosibirsk,

Russia

R&D

Tokyo,

Japan

Sales &
Marketing

Singapore

Sales &
Marketing

London, UK

Sales &
Marketing

(new!)

Beijing,

China

Sales &

Marketing

(new!)

About SWsoft, Inc.

What is PEM?


Customizable solution for automating a hosting infrastructure


Two primary sub
-
systems:


Operations Support System


Provisioning


Resource management


Monitoring


Service management


Business Support System


Account management


Storefront and order processing


Domain registration


Billing and invoicing


Fraud screening


Workflow engine

Which Solution is Right for My Business?

HSPcomplete

PEM

Pre
-
integrated for rapid
deployment

Modular for growth and
customization

Scalable to tens of thousands of
accounts

Scalable to millions of accounts

Easy to install and manage

Distributed

Cost efficient option

Full Windows Services support

PEM benefit highlights:


Extends to support new services and interfaces


Integration with existing infrastructure and systems


Flexible and robust billing engine

Home Building and Software Development


Base Model + Options


extra bedroom


garage


Base Model + Options


custom workflow


custom services

What services can PEM deliver today?


Domain Registration, Parking, DNS Management


Mail Hosting


Shared Web Hosting


Linux


Shared Web Hosting


Windows


Hosted Exchange


Windows SharePoint Services


Data Hosting (MySQL, PostgreSQL, MSSQL)


Windows Media Hosting


VPS Hosting


Virtuozzo for Linux


VPS Hosting


Virtuozzo for Windows


VPS Hosting with Plesk control panel

… expands to include
your

service offerings

PEM Services

PEM Functional Architecture


Architecture Overview


Distributed


Scalable


Customizable


Extendable


Flexibility enables
hosting service providers
to deliver new services
without purchasing a
new architecture

PEM in Production


KPN


Joost Pisters


PEM Integration Capabilities


KPN Content Management System



PEM Offering Flexibility


KPN Sales Offering in technical control panel


About KPN




KPN provides telephone, Internet, television, mobile, and data
services to customers in The Netherlands and Western Europe.




KPN serves 2.2 million Internet subscribers and 6.9 million fixed
line subscribers.

PEM Business Case

Save Money



Automate common tasks


$3
-
5 per month per customer



Reduce fraud


5% uncollectibles



Improve marketing


$2,000 / month online

Grow Revenue



Retain customers


$25 / acquisition



Upsell customers


10% revenue increase



Speed deployment


Save 6 months of time

Plan Upgrades

PEM Revenue Generation


Up
-
sell opportunities


Plan upgrades


Add applications


Add resources


Up
-
sell features


Purchase directly from
control panel


Automatic provisioning


Create plans based on
any type of platform

Dedicated

Server

Antivirus

Blog

Content Mgnt.

Database

DNS

E
-
Commerce

FTP

Games

Mail Services

Monitoring

Spam Filters

etc.

Bandwidth

Disk space

IP addresses

Mailboxes

etc.

Virtual Private

Server (VPS)

Basic

Shared Hosting

Add Applications

Add Resources

Advanced

Shared Hosting

Multi
-
layer Support


Multi
-
Tiered


PEM scales to support any business
model by providing a customizable
reseller hierarchy


Customizable at all levels


PEM provides customizable interfaces
for service providers, resellers, and
end users





SWSOFT GLOBAL HOSTING SUMMIT 2006

PEM.Exchange Solution


Value Added Offering


Business class email


SharePoint collaboration


Future HMC development


PEM Delivers


Storefront


Domain registration


Resource allocation and
tracking


Control panels


Billing

PEM.Exchange Solution


Packaged Offering


Software


Configuration


Special pricing


Implementation


Training


Maintenance

Architecture Diagram


19 server deployment


5 Exchange front end servers


5 Exchange back end servers


2 DNS servers


2 Active Directory servers


1 Provisioning server


2 PEM front end server


2 PEM back end severs


30,000 mailboxes


Fully redundant and
scalable

PEM Demo


Live Demo on CrucialServer

PEM Roadmap


Please contact
pemsales@swsoft.com

for an updated PEM
roadmap slide.


SWsoft Services


Industry
-
Standard Process

Adopted and customized


Highly
-
Experienced Engineering and Service Team

Constantly growing: 500+ engineers


Customer Migration Experts

Hundreds of accumulated years of real
-
life experience and deployments


Reuse Existing Technologies

Plesk & Virtuozzo & HSPcomplete experience


Analysis &

Design

Impl.

& Custom.

Deployment

Migration

Training

Maintenance

& Support

Systems

& Business

Integration

Functional

Specification

Completed & Operational

System

Customized

Software

Deployed

System





SWSOFT GLOBAL HOSTING SUMMIT 2006

PEM.Billing Manager

What is the PEM Billing Manager?


PEM Billing Manager is a separate product but is tightly
integrated with the PEM OSS


Modular structure and open API allows the PEM Billing
Manager to integrate with complex environments

Core Services

Billing Manager

Ecommerce

Billing

Marketing

Reseller

CRM

Support

XML

XML

XML

XML

XML

Virtuozzo

Plesk

In
-
House System

Custom Application

3rd Party Application

Service Provider, Reseller, and Customer

Control Panels

Domain Registrar

Accounting

System

Trouble Ticketing

System

Provisioning

System

Payment Gateway

PEM Billing Manager


PEM Billing Manager delivers
centralized account
management and billing
functionality to providers who
have a custom control panels


Storefront


Order Processing


Workflow


Service Plan Management


Discounts, Promotions


E
-
Commerce


Reseller Support


Trouble Ticketing


Fraud Screening

Billing Manager Features


API and SDK


Based on Industry Standard Tools


C++, SQL, XML, XSL, PHP



Automated Code Generation
(LISA)


Database Objects


Business objects


User interface



4
-
tier Client
-
Server Technology



Distributed Security and
Transaction Management



RDBMS
-
independent



Customizable


User interface: XML


Business logic: custom modules



Scalable Up and Down

Development Environment

Together

KDevelop

HTML Interface

Java Interface

External Systems

Accounting

Provisioning

Customer
-
Care

Deployed Distributed Application

XML UI/API

App Servers

DB

LISA

Business Rules

Database Schema

GUI/API declaration

Integrate

Business

Objects

DB Objects

XML UI/API

Built on StellArt Platform

PEM Billing Manager (BM) Architecture

BM Core

BM Service Gates (~10)

BM Plug
-
Ins (~30)

Order Processing

Workflow Engine

Fraud Screening

Notifications

Reporting

Promos & Discounts

Service Plan Manager

E
-
Commerce

PEM Gate

OpenSRS

GoDaddy

Payment Gate

Manually Provisioned

Items Gate

Authorize.Net

PaymentTech

Domain Registration

Gate

OpenSRS

API

GoDaddy

API

PaymentTech

API

Authorize.Net

API

Billing Manager Components

System

Billing Manager Core*

Extended by Service
Gates

Customizable storefront





Fraud screening system





Centralized account management system





Trouble ticketing system





Resource usage accounting





Reporting





Workflow





Tax computations





Payment gateways



Domain registration with name spinning



Network and resource provisioning



Accounting system




PEM Billing Manger delivers a pre
-
packaged solution that can be
integrated and modified according to service provider needs.

PEM Billing Manager


PEM Billing Manager meets the specific needs of hosting
service providers:

Multiple Service Offerings


Domain Registration


Shared Hosting Plans


Virtual Private Servers


Dedicated Servers


Application Hosting


DSL and Cable


VoIP and IM


Provider defined plans


Disk space


Mailboxes


Bandwidth


Domains

Resource Based Billing


Applications


Services


Provider defined resources

Open Interfaces


Payment gateways


Domain registrars


Control panels


Internal systems


Third party systems


Provider defined interfaces

Workflow Builder


Configure the workflow to fit the provider’s operations


Flow can include automatic and manual steps


Billing Manager is shipped with few pre
-
defined workflows

Fraud

Screening

Success

Charge

Credit Card

Mark Order

As Fraud

Put Order

On Hold

Provision

Services

Order Placed

Yes

No

Feature Highlight


Ancillary Services


PEM Billing Manager can be expanded to bill services not
traditionally offered by hosting providers

Feature Highlight


Robust Reporting


Drill down reports for service providers and resellers

PEM Roadmap


Please contact
pemsales@swsoft.com

for an updated Billing
Manager roadmap slide.


Wrap up and questions

Thank you for your attention.


Contact information:


Douglas Johnson

+1 703 995 6221,
djohnson@swsoft.com