Co-OpCLICKS and Frequently Asked Questions -op Solution Why should I choose ACB Co-opClicks?

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18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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THE

ADVER
T
I
SI
N
G

C
H
ECKING BUREAU,

INC.


Co
-
OpCLICKS and Frequently Asked Questions

ACB’s Search Engine Marketing Service…A Co
-
op Solution


Why should I choose ACB Co
-
opClicks?

ACB Co
-
opClicks provides an innovative, turn
-
key

media opportunity for Briggs & Stratton Dealers to
advertise online. The program is currently eligible for 75% Co
-
op advertising reimbursement. ACB, Inc.
handles the entire process from start to finish. This opportunity ensures maximum efficiency in
ge
nerating consumer traffic resulting in more sales of Briggs & Stratton products and services.


Why Google?

ACB, Inc. and Briggs & Stratton are capitalizing on the Google media platform which has the largest
search engine share in the U.S. With that said,
Google AdWords


is a cost
-
effective and productive
media allowing you to reach potential customers at the moment they are interested in your Briggs &
Stratton products and/or services.









How do I know
my Google


AdWords
™ is working?

Search Engine
Marketing efforts are highly measureable. ACB Co
-
opClicks provides regular reports to
help gauge the success of your AdWords
™ campaigns, including the number of impressions your ad
receives, how many times the ad is “clicked” to take the user to your land
ing page, and how many
visitors go to your website from the landing page. ACB also analyzes your account activity and budget
on a scheduled basis to ensure your campaign is optimized for the best results.


What are the overall costs?

Fees are based upon t
he market reach of the
dealer
’s specific store location(s) to ensure that targeted
consumers searching for service and
Briggs & Stratton
®
branded products are directed to your store
locations. ACB works with budgets starting as low as $1,400 for a 3 month

commitment.



THE

ADVER
T
I
SI
N
G

C
H
ECKING BUREAU,

INC.





What is an appropriate Co
-
op advertising budget to start with?

Determining your monthly spending budget largely depends on the level of competition, store location
and what keywords are effective in your geography. ACB helps determine th
is budget using their

Search Engine Marketing expertise. They make sure this budget is realistic and provides meaningful
exposure for searches. ACB’s Search Engine Marketing Specialists are available to consult with you and
answer any questions regardin
g the monthly spending budget. Your monthly budget is spread out over
the entire month so that you receive even messaging throughout the month; in essence a daily budget is
set. You will never spend more than you have budgeted each month. If you do not
spend the monthly
budget during the month, your campaign will continue until it is spent. You only pay for the actual clicks
you receive to your website or landing page.


How will my Co
-
op funds be used to pay for the Co
-
opClicks program?

You do not have to submit any claims or provide any paperwork. Once you complete the enrollment
form and approve your
AdWords
™ campaign
, ACB,
Inc.

will deduct 75% of the total cost of the program
directly from your coop account. The additional 25% will b
e collected directly from you.


What if I don’t have Co
-
op funds but I want to participate?

ACB has made it easy for you to participate even if you are out of Co
-
op
funds, you can pay

for your
AdWords


program directly with a

credit card.



Are you going
to allow other
dealers

in my market(s) to participate or can I get an exclusive?

The Google AdWords
™ program is of
fered to all Briggs & Stratton d
ealers and should be viewed like any
other media eligible under the Co
-
op program. Multiple
dealers
can adver
tise on Google just as they
could advertise in the same paper on the same day. With the number of searches conducted on Google
each month, the
re is room for more than 1 dealer

even at varying budgets.


What if there are competing
dealers

in my market(s) t
hat participate in the program…how is the
priority on the page determined?

Priority is determined based on a combination of ad relevancy and your budget amount. ACB ensures
your ads get the optimal traffic and placement regardless of competition.


How do
I sign
-
up?

Simply fill out the enrollment form. You can also e
-
mail us at
b
riggsand
stratton@coopclicks.com
and
one of our Search Engine Marketing Specialists will contact you.