Creating Value through Intelligent and Networked Lighting Infrastructures

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29 Οκτ 2013 (πριν από 3 χρόνια και 9 μήνες)

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Cisco: IBSG 2012


Creating Value through Intelligent and
Networked Lighting Infrastructures

Cisco Philips Partnership: Smart Street Lighting




Christoph Herzig, Philips Lighting

James Crowther, Cisco IBSG



MotM
, San Francisco
-

October

2012




Cisco: IBSG 2012

Growing
connectivity

There are huge new
opportunities to improve
urban life through
intelligent, highly efficient
solutions enabled by ICT.

Cities
want to

establish identity

Inter
-
city competition for
people and business is
on the rise.

Surging demand

for energy and
resources

There are rising
concerns over price,
availability and
environmental impact.



Population rise &
Urbanization

New challenges are
arising as our cities grow
at an unprecedented
speed.


Global trends and relevance for cities

Cisco: IBSG 2012

3

Our cooperation focuses on sustainable new joint solutions
(business models and / or technologies) by combining the
strength of Cisco in connectivity over the internet with Philips’
strength to improve people’s life with lighting.

WIN for Cisco


Lighting
management is
an important
attribute that can
be enabled over
the internet,
thereby
enhancing the
value of
the
network to many
customers.


WIN for Philips


By providing
lighting
management
solutions that can
be managed over
the internet we
can provide our
customers with
attractive lighting
solutions.



Cisco: IBSG 2012

4

The potential of public lighting infrastructure


Public lighting as a key
application, providing
safety
,
identity

and facilitating
traffic
. It allows effective
reduction of a city’s energy
use



Public lighting is an existing
infrastructure offering
opportunities for diverse
and innovative
public
service applications
……

Cisco: IBSG 2012

The
“energy internet” will be a critical enabler for
mass urban infrastructure innovation

2011

2013

2009

1%

5%

2%

3%

4%

1997

2007

2005

2003

2001

1999

Productivity

Business

Phase 1

Consumer

Phase 2

The Network as the

Platform

Collaboration

Video

Virtualization/

Data Center

Industrial

Phase 3

Internet of
Things

Cisco: IBSG 2012

CONTEXT
-
DRIVEN
ADAPTABILITY

PRODUCT
PERFORMANCE
& DESIGN

MONITORING
AND CONTROL

6

Creating value on public lighting
user interaction

Cisco: IBSG 2012

7

Asset Bundling

Source:

Cisco IBSG, 2012

Cisco: IBSG 2012

8

Vision
Scope &
Plan

Overall Approach

Economics

User Cases

Source:

Cisco IBSG, 2012

Partnership

Models

Architectures

Asset
Bundling

Execution

Cisco: IBSG 2012

Amsterdam
Zuid
-
Oost

(
ArenA
)

9

Rural
areas

Entertainment

Industry

Residential

Highways

Retail

Cisco: IBSG 2012

Amsterdam
Zuid
-
Oost

(
ArenA
)

Value Case

Candidate Long List Benefits

Best

efforts quantification

Incremental
Benefits

Entertainment Owners

Overall

business
case

Visitors/Residents

Retail and other businesses

Municipality

1. Reduced assaults, car theft, car burglary

4. Brand improvements associated with area
improvements leading to increase

6. Increased sales from digital signage,
advanced advertising and visitor increases

2. Improved vehicle and pedestrian traffic
management

8. Reduced police time

5. Public service advertising

7. Reduced shrinkage

3. Increased visitors, improved experience

9. Provision of municipal data

Incremental
Costs (compared
to 10 year
Lighting as Usual

10. Change in CO2e emissions

11. Job creation, GDP impact

Cisco: IBSG 2012

Cisco: IBSG 2012

Amsterdam
WesterGasFabriek

Building a Living Lab

innovation

F a c i l i t a t i n g
t h e u s e r
e x p e r i e n c e

suppliers

D e s i g n i n g
t h e u s e r
e x p e r i e n c e

E n a b l i n g

l i v e a b l e

c i t i e s

E n a b l i n g

s ma r t

i n f r a s t r u c t u r e s

i n n o v a t i o n

Cisco: IBSG 2012

A Living Lab

Building a bridge between partners, R&D and business


Flexible environment


Westergasfabriek is the
place

in Amsterdam
for

a
scalable

Living
-
Lab
demonstrating

a
developing

range of
urban

transformation

propositions
.


Allows to Build a
“ready to grow” open environment
(and infrastructure) enabling a
process of iterative implementation.

Improving

quality

of life,
security

and

sustainability


A living lab
TESTING and developing
new
concepts to enhance urban
sustainable lifestyles


Complementing

and

enriching

the
physical

environment of the
Westergasfabriek
and

park



P
roven
value

propositions

for

‘smart
-
city
’ business
differentiation


UNDERSTANDING the value of
propositions in
relation to the public and
businesses
at the WGF


SHOWCASING the
combined

expertise
with

relevant,
innovative

experiential

solutions

RELEVANT SOLUTIONS

SCALABLE BUSINESS

Cisco: IBSG 2012

Philips and Cisco collaborate to
create
value
through
intelligent
and
networked
l
ighting
i
nfrastructures


Cisco Smart + Connected
Communities and IBSG


Philips Outdoor Lighting Solutions


Connected Energy Architectures


Asset bundling


Value case


Go beyond TCO


First market proof points in 2013


Amsterdam South East


Westergasfabriek
, Amsterdam