Master of Business Administration - MBA Semester III

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6 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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Summer Drive 2013

Master of Business A
dministration
-

MBA Semester III

MI0036

Business Intelligence Tools

-

4

Credits


Evaluation Scheme

(
60

Marks)

Q.No

Criteria

Marks

Total Marks

1

a.

Emergency Medical

Association (EMA) is a group of 250 board
-

certified
emergency physicians. They are responsible for effectively managing the
emergency departments. List out what BI values and applicati
ons they should be
implementing

b.

Most of the credit card companies p
ermit a consumer to get approval for
specified amounts via mobile to ensure that the purchase is covered. This type of
consumer support which retains a customer to the bank for a longer time is real
time business intelligence. Define real time Business int
elligence and the various

steps involved in the process.

A

a.

Listing and explaining the reason
behind it

5


b.

Defining

2



List and explain the process

3



Unit 1, Section 1.5, 1.6, 1.7


10





2

Today businesses largely rely on the information available and can be
communicated through various sources, both internally and externally with the
help of internet. Explain the role of Business Intelligence in modern business. what
are the three different

types of decision that most business organisat
ions take.

A

Explanation

5


Different types of decision

5

10


Unit 2, section 2.7







3

a.

Granularity of data is an important factor to be considered in the business
which involves data warehousing. How the characteristics of data granularity


Summer Drive 2013

does varies from application to application? List the different tools in data
granularity.



b.

Consid
er a data warehousing enterprise where a Total data quality management
(TDQM) cycle has to be implemented. Find the members involved in TDQM
team of tha
t organisation.

A

a.

4 characteristics

4


Listing the different tools

2



b.

Listing

2




Explanation

2



Unit 4, section 4.4,
section 4.8



4

a.

You are given the responsibility to organise a tour for your batch to an
organisation. Find out the parameters used by your team for data mining.

b.

Explaining the working of data mining.

A

a.

Listing the parameters

3


b.

Explanation of how data mining
works

7

10

Unit 5, section 5.1 and 5.2







5

According to a recent IDC report, knowledge management is in a state of high
growth, especially among the business and legal services
industries. As the
performance metrics of early adopters are documenting the substantial benefits of
knowledge management, more organizations are recognizing the value of
leveraging organizational knowledge. Define Knowledge Management. Explain the
variou
s characteristics of Knowledge managem
ent. What are knowledge assets?

A

definition

2


Characteristics

6

10


Definition of knowledge assets

1



Example

1



Unit 9





Summer Drive 2013

6

How to make the best use of Business intelligence? What are t
he advantages of BI
with
sales?

A

Explanation

5


Explanation

5

10


Unit 14, section 14.
4