Ranking the Top 100 Global Brands - Who’s most engaged?

Alex EvangInternet et le développement Web

27 janv. 2012 (il y a 3 années et 3 mois)

596 vue(s)

Historically, economic hardship motivates companies to take a good, hard look at their marketing budgets and try to compute each investment’s financial value. This recession is no different, with one exception: social media has become perceived as an indispensible marketing tool — one getting increased investment — despite a historical inability to quantify its worth.

Désolé, la tentative de récupération de la retranscription a échoué.